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2012

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09/14/2012

Criteo support for Facebook Exchange

United Kingdom

Retargeting display provider, Criteo, has announced a deal with Facebook that allows marketers to bid in real-time to buy ad impressions on the social networking site. Criteo has tied down a partnership with Facebook Exchange. It means the real-time bidding buyer can now offer valuable advertising real estate on the social network. Criteo appears to have moved quickly to be part of the service after Exchange’s initial emergence yesterday.

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09/13/2012

Criteo prend ses marques avec la publicité temps réel sur Facebook

France

Le spécialiste de la publicité comportementale (d’origine française) intègre le programme Facebook Exchange qui fonctionne sur le principe des enchères en temps réel. Criteo entre dans la boucle de Facebook Exchange. En intégrant le programme publicitaire du réseau social, le spécialiste de la publicité comportementale va pouvoir proposer à ses 3000 annonceurs partenaires d’acheter des espaces publicitaires sur le principe du RTB.

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08/31/2012

Criteo To Run Yahoo Japan’s Performance-Based Inventory; Entry To China Is Next

United States

Retargeting specialist Criteo has an agreement to exclusively provide “personalized” display advertising across Yahoo Japan’s inventory. This the first time a third party entity has been given access to Yahoo Japan’s ad system. Last week, the 16-year-old Yahoo Japan, which was created as a joint venture between Yahoo and Japanese investment firm Softbank, posted a 12 percent rise in display ad spending.

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08/31/2012

Criteo partners with Yahoo Japan

United Kingdom

Display advertising company Criteo has teamed up with Yahoo Japan to bring its personalised online ad technology to Yahoo’s sites in the region. The deal marks the first time that Yahoo Japan has allowed a third party technology provider to monetise its display inventory. Criteo’s system allows advertisers to pay on a cost-per-click (CPC) model as opposed to cost-per-impression (CPM).

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08/31/2012

Greg Coleman, global president of Criteo, discusses how performance marketing is changing the online shopping experience, what is behind a successful retargeting strategy, and the value of pay-per-click models.

United States

Greg Coleman Interview. “I began working in the digital world in 2001 at Reader’s Digest, where I was president of the magazine publishing group. And at that time we made a giant leap into digital, moving from very old media to very new media. Next, I joined Yahoo to run worldwide sales right after the bubble burst.”

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08/30/2012

Criteo signe un accord stratégique avec Yahoo! Japon

France

Le spécialiste du retargeting publicitaire a annoncé la signature d'un partenariat stratégique avec Yahoo! Japon, associant l'inventaire premium de Yahoo! Japon à la solution de display au CPC de Criteo.

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07/27/2012

Criteo Releases New Research Study, Proving That Clicks Matter in Display Advertising

United Kingdom

Criteo, the global leader in performance display advertising solutions, today released a research study from their Business Intelligence Group, Measuring the Value of Users Who Click on Online Display Ads. The study, which took place in early March 2012, analyzed over $11B of e-Commerce transactions and 142 million users to whom a Criteo ad was shown. The study unequivocally underscores a strong connection between those who click and those who buy, proving for the first time that the click is a genuine expression of purchase intent.

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07/24/2012

An Ad Tech Firm That's Actually Making Money

United States

The ad tech landscape is littered with companies promising to bolster Web publishers’ shrinking bottom lines. Few truly deliver on that promise, and fewer still turn a profit. However, retargeting firm Criteo seems to be the exception as it generates serious cash while providing some publishers with an injection of revenue. The Paris-based company has only recently cracked the U.S. market, with stateside revenue tripling from 2011 to 2012 and accounting for 20 percent of its overall nut.

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07/11/2012

Ad Verification bleibt relevant

Germany

Der Aufschrei war groß, als vor anderthalb Jahren eine OWM-Studie zu dem Ergebnis kam, dass Online-Werbung nicht immer ankommt wie bestellt. Zwischen Auslieferung und Anlieferung der Werbemittel deckte die Untersuchung Diskrepanzen auf. Immer mehr...

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07/08/2012

Ad Retargeter Criteo: People Who Click On Ads Totally Aren’t Losers

United States

What kind of person clicks on ads? When I talk to ad companies, there’s a lot of discussion about how ads are supposed to be relevant, targeted based on user intent, and so on, but I’ve never entirely shaken the suspicion that the real answer is: Suckers. That suspicion? A company called Criteo just released some research saying it’s pretty much a myth. Keep in mind that Criteo offers ad retargeting for e-commerce sites (which usually means targeting ads at people who visited a site but left without making or completing their purchase), so it’s not exactly surprising that the company would make this argument.

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