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2011

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12/21/2011

The 24 Most Valuable Startups in Europe 

United States

Criteo helps improve poor performing SEM campaigns.

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12/19/2011

Performance Display, The New Search

United States

Watch the video.

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12/19/2011

The Future of Display: What's Ahead for 2012

United States

It’s the oldest format in online advertising, but it’s not stodgy by any stretch. Display Advertising is still changing rapidly as new technologies and innovations come along and are put to the test. That may be why display been gaining as a percentage of overall online advertising revenues, commanding 37% of the total dollars in the first half of 2011 according to the Interactive Advertising Bureau’s latest report.

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12/04/2011

Citi Says $12 Billion in 2011 Display Ads; Collective Integration for Brands; The Criteo Rolodex Expands

United States

The IAB in the U.S. reported that in Q3 2011, internet ads showed a healthy 22% growth. Meanwhile, after digesting the IAB's numbers, Citi analyst Mark Mahaney offered his 2012 predictions to investors, "We Expect Search Advertising To Take Share In 2011 — We are modeling for $15B in 2011 U.S.

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12/02/2011

Startups refine web ad targeting, despite privacy worry 

United States

A boom in online display advertising like banners and videos has touched off a gold rush for tech start-ups seeking ever finer ways to target marketing to web surfers, turning the best of them into unexpected rivals and prey for Google Inc (GOOG.O) and major ad agencies like WPP Plc (WPP.L).

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11/30/2011

Der OMCap Videorückblick: Retargeting auf CPC Basis vs. Retargeting auf CPO postview Basis

Germany

Retargeting auf CPC Basis vs. Retargeting auf CPO postview Basis – so lautete das Thema eines Panels auf der OMCap 2011.

Mehr auf OMCap – Online Marketing Capital

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11/16/2011

Top Former Yahoo Exec Weishaupt Joins Criteo

United States

Well-known online advertising exec Frank Weishaupt, who recently ran North American marketplaces for Yahoo, will join ad display performance firm Criteo to head up sales.

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11/09/2011

The State Of Criteo: Greg Coleman Discusses Performance Display, Branding And Company Trends

United States

Greg Coleman is President of Criteo, a personalized advertising technology company. As part of its "State of..." series of articles with industry executives, AdExchanger.com sat down with Coleman to discuss his company, his views on the space, and the state of Criteo today.

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10/28/2011

Casual Male has big plans for new e-commerce site DestinationXL.com

United States

The Casual Male Retail Group Inc. is taking a new approach to its e-commerce business by enhancing the tools and features on its five existing e-retail sites, while also launching a sixth site, DestinationXL.com, that aggregates the merchandise sold on all the sites.

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10/20/2011

Medientage Panel: Automatisierung des Online-Media-Geschäfts

Germany

Mit einer klassischen Umfeldvermarktung wie in den klassischen Medien TV oder Print können die Vermarkter von Online-Werbung zwar ihr Premiuminventar zu guten Preisen verkaufen, nicht aber ihre gesamten Werbeflächen

Mehr auf Medienportal

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