Criteo Announces New Head of Marketing and Communications for the US
Company Pursuing Aggressive Growth Strategy for US Market in 2012.
New York, January 11, 2012 - Criteo, the global leader in performance display advertising, today announced that Tom Burg has joined the company as its new U.S. Head of Marketing and Communications. A veteran marketer within the online advertising community, Tom brings over 10 years’ experience in marketing for several of the industry's leading advertising technology platforms, including DoubleClick, Quigo, and Akamai’s acerno network.
“Criteo is poised to generate significant growth in the US Market in 2012,” said Greg Coleman, President of Criteo. “As such, I am pleased to welcome Tom to Criteo, as he’ll provide us with a wealth of experience in defining online advertising technology benefits to the end customer. He’ll help us further penetrate business-to-business advertiser and publisher audiences with a cohesive marketing message.”
Tom joins Criteo from Solve Media, where he was CMO, overseeing all marketing and communications. Prior to that, he was the product marketing director for Akamai’s Advertising Decision Solutions, bringing the original offering to market and helping define and communicate the value proposition for retailers, brand marketers and agencies. Before joining Akamai, Tom was head of product marketing for DoubleClick, overseeing that group before and during its transition to Google while helping bring more than a dozen ad serving products to market.
“I'm excited to be joining the amazing team at Criteo,” said Mr. Burg. “It's clear that performance display advertising is poised for tremendous growth both domestically and globally. I look forward to showing, not telling, businesses about the results we generate. I’ve followed this company with admiration for a while now and it’s exciting to have this opportunity to join a proven winner.”
Criteo expands the search budgets of the largest ecommerce advertisers across 20 countries. Every day Criteo generates millions of high-quality leads by serving relevant ads to people who have left clients’ websites without completing transactions. Criteo is measured purely on its post-click performance.
Criteo offers a turnkey pay-per-click model including extensive real-time bidding tools, keyword level optimization and even an in-house creative studio. For more information, please visit http://www.criteo.com/us