Criteo Announces Record First Quarter Growth in the UK
135 per cent increase in client base and 400 per cent increase in post-click sales fast tracks Criteo’s Q1 momentum.
London, April 19, 2011 – Criteo, the global leader in pay-per-click (PPC) retargeting today announced its UK first quarter results showing record growth for the company including 135 per cent increase in its client base and 400 per cent rise in post-click sales against the same period last year. Post-click sales were also up 100 per cent compared to Q4, traditionally the strongest quarter for e-commerce. The results are testament to the company’s proven success at driving significant incremental value for advertisers at scale.
In Q1 Criteo’s impressive innovation in technology and market leadership saw it named one of the ten biggest European start-ups by Business Insider and shortlisted as one of the hottest and fastest growing digital media companies in Europe by GPBullhound’s Media Momentum Awards.
“Criteo’s growth is a result of our continued focus on research and development to maintain a world class platform, while investing locally in market leading client service and campaign optimisation for our clients.” Michael Steckler, MD for Northern Europe, Criteo.
The company continues to expand globally announcing two major industry partnerships earlier this year which cement its position as the market leader in personalised retargeting. In support of its ethos to offer advertisers the highest efficiency in performance marketing, Criteo partnered with Marin Software, the leading platform for online advertising management, to provide a best in class complete workflow analysis and optimisation solution for ecommerce advertisers. The partnership enables marketers to accurately measure, attribute value and optimise performance across their search, social, and retargeting channels within a single platform.
In March this year, Microsoft Advertising selected Criteo as preferred partner for personalised retargeting across Europe. The partnership enables Microsoft Advertising to implement Criteo’s retargeting solution on its European premium display advertising network Microsoft Media Network which reaches up to 144 million European users a month. The selection was a result of an extensive industry evaluation by Microsoft Advertising based on key technology and industry criteria, including: value proposition to advertisers; quality and growth of clientele; creative capabilities; volume of impressions at competitive CPMs; and emphasis on consumer privacy and publisher data protection.
In Q1 2011, Criteo built upon its unparalleled global reach by expanding operations to 20 countries throughout Asia, Australia, Europe and the Americas, and by reinforcing its worldwide leadership with the hire of seasoned industry veterans. Greg Coleman, former Huffington Post President and Yahoo! sales executive, joined Criteo as president to oversee global business strategy. Max Ueno, former President and CEO of both DoubleClick Japan and Become Japan, also recently joined Criteo as managing director of the Asia-Pacific region.
The company currently employs more than 300 employees globally, with more than one third dedicated to R&D. This past quarter, Criteo continued its investment in technology, recruiting more than 100 new engineers for its dedicated R&D centre.
Criteo is the global leader in scalable personalised retargeting. Criteo enables the top worldwide e-commerce companies to re-engage with website visitors who have left their site via highly targeted personalised display ads. These relevant ads are dynamically generated in real-time with product recommendations based on the visitor's product-viewing history leveraging Criteo's proprietary performance driven real-time audience buying and automated dynamic creative optimisation technologies. Criteo's clients pay only when prospects click-through and return to their website, creating a low-risk, high return value proposition. Criteo displays billions of uniquely personalised retargeted banners each month and works with more than 1000 of the top worldwide e-commerce companies.
For more information, please visit http://www.criteo.com.