Criteo Hires New Vice President of Business Development
14-Year Business Development Veteran to Expand North American Market
New York, May 21, 2012 – Criteo, the global leader in performance display advertising solutions, announced today the appointment of Chris Scott as Vice President of Business Development. Scott was formerly Vice President ofPublisher Development for Admeld, recently acquired by Google.
In his new position, Chris will spearhead Criteo’s business development team in the U.S., and will report to President Greg Coleman. He will be responsible for managing the U.S. publisher development for ComScore publishers including the very largest, educating the industry and managing Criteo's many direct publisher relationships with an end result that increases the volume of leads that Criteo generates for its advertisers and its spend with publishers.
“Chris is a veteran in this business and we are delighted to have him join the Criteo team,” said Greg Coleman, President of Criteo. “His commitment to the industry and his passion for building new opportunities will be a key component to assisting us in continuing to provide high quality and innovative services to our clients.”
“Criteo has a strong global presence as a market leader in the digital advertising space and I am excited to be a part of this growing company,” said Chris Scott. “Utilizing Criteo’s strong reputation, I look forward to building on the company’s accomplishments by attracting additional top tier partnerships into the marketplace.”
Previously, Chris joined Google via the acquisition of Admeld. While at Admeld, Chris led the Publisher Development team and was responsible for both current business and new acquisitions in the North America and Asia Pacific regions. During Chris’ tenure, the Publisher team drove client expansion and revenue growth twelvefold. Prior to Admeld, Chris held sales and business development positions with DoubleClick, Volomedia, Ecast, and The Walt Disney Company. Chris launched his career in strategy consulting with Price Waterhouse. He earned a B.S.B.A from Washington University in St. Louis and an M.B.A from the Wharton School of the University of Pennsylvania.
Founded in 2005, Criteo has grown to become the world's leading pay-per-click (PPC) performance display advertising provider.
Criteo's advanced technology enables online sites to re-engage with people who have left their website. To these potential customers, Criteo displays dynamic banners showing the most relevant product-specific recommendations, generated in real time for each individual. Criteo brings not only relevant display advertising to consumers' web experience but also extends the shopping experience to third party sites. Our solution performs like search in that it is measurable, scalable, priced on a cost-per-click (CPC) basis and driven by user intent. We help advertisers to reach more customers to increase the volume of online sales with similar conversion rates and ROI as search.
Criteo partners with over 2000 leading ecommerce brands and operates in 30 countries across America, Europe and Asia. For more information, please visit www.criteo.com.