Criteo taps Frank Weishaupt and expands footprint; opens boston office
Leading online advertising performance platform expands US presence with Boston office and hires Former Yahoo! digital media veteran.
Palo Alto, November 17, 2011 – Criteo, the global leader in performance display advertising today announced that Frank Weishaupt, former Vice President, North American Advertising Marketplaces at Yahoo!, will join the company as SVP of Sales. The company also announced the continued expansion into the US Market with the opening of an office in Boston, which will focus on sales and service to mid-market advertisers and publishers. With offices in over three continents, Criteo now employees over 400 employees while serving personalized ads on behalf of over 1200 e-commerce clients across 20 countries globally.
“Criteo is committed to bringing performance to the display advertising landscape,” said Greg Coleman, President of Criteo. “I am thrilled to have Frank, a true industry veteran with a very successful track record of scaling sales organizations, join the team to continue our momentum. Our goal at Criteo is to bring our solution to a wide variety of advertisers and publishers, and Frank will be focused on helping meet that objective.”
As a 15 year digital media veteran, one of Weishaupt’s key priorities will be to build a sales organization in Boston focused on mid-market advertisers and publishers. Weishaupt has been a key part of exponential growth for several of the world’s most influential digital media companies.
“Criteo has created a name for itself as the global leader in performance display advertising. I am excited to have joined a company that is committed to growth and a team with such passion to drive this industry forward,” said Frank Weishaupt, SVP of Sales at Criteo.
Prior to joining Criteo, Weishaupt held several key management at Yahoo! over a 10-year period. Most recently he had General Management responsibilities for the US Display, Search, and Ad Technology businesses. The focus of the role was overall monetization strategy, pricing and yield management, strategic direction of the Yahoo! Ad Network, and general management of the ad platforms and global exchange.
Weishaupt holds a bachelor’s degree in engineering from Northeastern University.
Criteo is hiring and looking for team members to join the global leader in performance online advertising marketing.
Criteo expands the search budgets of the largest ecommerce advertisers across 20 countries. Every day Criteo generates millions of high-quality leads by serving relevant ads to people who have left clients’ websites without completing transactions. Criteo is measured purely on its post-click performance. Criteo offers a turnkey pay-per-click model including extensive real-time bidding tools, keyword level optimization and even an in-house creative studio. For more information, please visit http://www.criteo.com/us