Privacy Policy
What does this privacy policy cover?
Criteo takes your privacy very seriously. This document's purpose is to detail as clearly as possible the main principles of the Criteo retargeting solution and the data we collect through the technology as well as on our Website
Criteo Retargeting Solution Privacy Policy
Who is Criteo?
Criteo is a specialist in creating personalized advertisements. We work with retailers to build advertisements for their customers. Our aim is to deliver more relevant advertisements, by displaying products that you might be interested in based on your recent visit to a particular retailer's site. Criteo exhibits these products within personalized banners that you may see while visiting websites that display advertising.
What is the advantage of receiving ads built by Criteo?
You should receive personalized ads that are more relevant for you than the standard advertising you would receive without Criteo. Our hope is that over time you will receive fewer annoying ads that aren't relevant to you and which interrupt your online activities.
What does Criteo know about me through the ads they serve?
We do not know who you are. We do not know your name. We do not know where you live, where you work, your gender, your age, your email address or any other personally identifiable information about you. We do not collect any information from the publisher website on which you may have seen our ads. We do not store your IP address. We do know that the Internet Browser you are using has visited one of our partner sites (probably an online retailer) in the last 30 days, and we have seen which products you were interested in on that site.
What information does Criteo collect about me through their technology and how do they use that information?
We only collect anonymous data. In order to identify which products you might be interested in, Criteo records, via anonymous cookies, which pages you have browsed on our partners' website - normally an online retailer. Cookies keep the information of which pages you viewed, and in certain cases which products you bought. This data is anonymous and exclusively meant for statistical treatment. There is absolutely no way for Criteo to identify the visitor. Our advertisements do not combine information about you from multiple sources. We do not take any user information from a retailer that they may have stored about you (name, address, etc). We do not share any data with any site that displays our advertising.
Where will I see advertisements powered by Criteo?
Our retailers' advertisements are displayed on many Internet sites ("Publishers"). In some cases, these Publishers may also place a cookie on your browser. This cookie is there so that the Publisher recognizes that Criteo has a personalized advertisement available for your browser. For example Google, as a third party vendor, uses a cookie (which they call a DART cookie) to identify users where Criteo has a personalized advertisement. You may opt out of the use of the DART cookie by visiting the Google advertising privacy policies. To opt out of all Criteo personalized banners see below.
What are cookies?
A cookie is a small text file that is stored on a user's computer for record-keeping purposes. We use cookies on this site. We do not link the information we store in cookies to any personally identifiable information you submit while on our site. We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser's "help" file.
Persistent cookies enable us to track and target the interests of our users to enhance the experience on our site.
Data Security
We have implemented reasonable security measures to protect the information in our care, both during transmission and once we receive it. This includes, but is not limited to, the use of firewalls and encryption. No method of transmission over the Internet, or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.
Data Retention
We retain the anonymous data that we collect (e.g., which pages you have browsed on our partners’ website) for up to 13 months from the date of collection. After 13 months, the information is destroyed.
How can I disable the display of Criteo personalized advertisements?
If you no longer want to be exposed to Criteo personalized banners, simply click on the opt-out link below. Please note that this procedure will not block ads that are displayed on the websites you visit.
Your status:
Click here to opt-out.
Click here if you already have an opt-out cookie and that you want to experience Criteo personalized ad banners.
Please note: This opt out relies on a cookie, so if you wipe all your cookies then we will no longer know that you have opted out.
You can also Opt-Out of Criteo's Retargeting service by visiting the Network Advertising Initiative website: http://www.networkadvertising.org/managing/opt_out.asp.
Please note: when you opt-out in this manner, a cookie will be set on your browser. We must maintain the cookie on your browser in order to recognize you as an opted-out visitor. You must opt-out again if you clear that cookie from your browser, use a different internet browser, or use a new computer to access the internet.
Criteo Website Privacy Policy
6th June 2011
TRUSTe
Criteo has been awarded TRUSTe's Privacy Seal signifying that this privacy policy and practices have been reviewed by TRUSTe for compliance with TRUSTe's programm requirements including transparency accountability and choice regarding the collection and use of your personal information.
The TRUSTe program does not cover information that may be collected through the technology and only covers information collected though the certified Web Site (www.criteo.com).
TRUSTe's mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy trustmark and innovative trust solutions. If you have questions or complaints regarding our privacy policy or practices, please contact us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it. . If you are not satisfied with our response you can contact TRUSTe here.
Digital Advertising Alliance 
Criteo adheres to the Digital Advertising Alliance self-regulatory principles for Online Behavioral Advertising. The DAA offers a consumer choice page (opt-out platform) DAA choices
Network Advertising Initiative 
Criteo belongs to and conforms to the standards of the NAI. The NAI offers a consumer choice page (opt-out platform) NAI choices
Customer Testimonials
We post customer testimonials on our web site which may contain personally identifiable information. We do obtain the customer's consent via email prior to posting the testimonial to post their name along with their testimonial.
What information does Criteo collect about me on their website and how do they use that information?
We collect information from you on our Contact us form, such as your name and email address. We use this information for the sole purpose of responding to your inquiry.
Do We Share With Third Parties?
Criteo Corp does not share, sell, rent, or trade PII with third parties other than as disclosed within this privacy policy.
We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our Web site.
Updating or Correcting your Personal Information
If your personally identifiable information changes you may update, deleted or correct it by filling out our Contact Us form again.
Third Party Cookies
The use of cookies by our tracking utility company is not covered by our privacy statement. We do not have access or control over these cookies. Our tracking utility company uses session ID cookies to make it easier for you to navigate our site.
Changes in this Privacy Statement
If we decide to change our privacy policy, we will post those changes to this privacy statement, the home page, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.
We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.
Contact
For any question on this privacy policy, please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
CIL
8 boulevard des Capucines
75009
France
Criteo.
411 High St.
Palo Alto, CA 94301
California USA
corp[at]criteo.com
Last updated: Spetember 11, 2011
