Criteo
Criteo USA / Canada

Our Commitment to Privacy

As the global leader in scalable personalized retargeting, we here at Criteo take consumer privacy seriously.

Leading Consumer Awareness

Criteo is at the forefront of consumer privacy. Offering full transparency, Criteo was the first retargeting provider to include a link in every banner that provides information and the ability for users to control their privacy settings. At Criteo we are committed to:

  • Full disclosure regarding data collected
  • Ability to opt-out in every banner
  • Investment in consumer privacy management
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criteo privacy management platform

The Truths of Criteo Retargeting

In today’s online marketing landscape, there is much discussion around privacy and misconceptions of what consumer information is collected and passed along through various online marketing tactics.

Criteo is committed to educating advertisers, publishers and consumers about their highest values toward consumer privacy. Although we cannot speak for all marketing tactics or other providers, to dispell the myths of personalized retargeting, it is important to understand exactly what information is collected and how it is used.


What We Don't know About You              
What We DO know About You
  • Who you are
  • Your name
  • Where you live or where you work
  • Your gender
  • Your email or your IP address
  • Or any personally identifiable information (PII)
  • The Internet browser you have used to visit one of our advertisers sites.
  • The products that were viewed on that particular website

What We Don't do with data What We DO use the data for
  • Criteo never sells or shares data with other advertisers or publishers
  • Criteo is dedicated to creating relevant shopping experiences for the customers of our advertisers by displaying the most relevant online display banners.

Criteo is a member of the Network Advertising Initiative (NAI), iab and TRUSTe