Solutions

Criteo can "Predict the Click."

Criteo algorithms enable us to show users the right ad at the right time with the right offer, in order to deliver maximum post-click conversion rates.

The Criteo machine takes a mere 6 milliseconds to create and deliver a personalized display banner. Our ads are optimized and tested in real-time, resulting in industry-leading click-through rates. Our business is focused on attracting shoppers to client websites, reducing the need for those shoppers to perform a search for you. In addition, we have built a highly accurate product recommendation engine that informs the products we show in our ads. Simply put, our technology can “predict the click.”

Convert Users
User Optimization
Category Optimization
Data Optimization
Banner Optimization

Turning Browsers into Buyers

Convert highly-engaged users

As users demonstrate in-market behaviors, Criteo’s expertise is in turning browsers into buyers. Our proprietary product recommendation engine enables us to show additional, non-viewed products to in-market shoppers, leading to more sales and higher average order values.

Criteo generates highly increased conversion rates that can surpass that of search.

“Overstock.com has been impressed with Criteo’s search-like performance. We are currently expanding our relationship with them because we view Criteo as an important strategic partner.”

Sam Peterson

SVP of Technology, Website and Merchandising at Overstock.

Search-Like Optimization Capabilities

CPC Optimization of User Engagement

Criteo dynamically segments your website visitor, based on their engagement (browsing history, frequency of visits, number and type of pages viewed, etc...). This is done to predict and generate the most relevant campaign for each audience in terms of segment, product and frequency. Advertisers can optimize their campaign ROI by setting specific CPCs for each segment, according to their business strategy or short-term constraints and opportunities.

CPC Optimization of Product Categories

Criteo allows advertisers to set specific CPCs, based on the average margin for each product category, in order to achieve cost-of-sale and ROI objectives.

CPC optimization of product categories

CPC Optimization Based on Dynamic Data

In collaboration with clients, Criteo has developed specific optimizations for individual verticals like travel, classifieds or apparel. For example, Criteo can manage an advertiser’s campaign based on specific criteria like user travel dates, allowing advertisers to set precise CPCs for those dates.

Optimization of Dynamic Banners

Criteo’s dynamic banners are optimized twice in real time: first, at the template (look and feel) level and second at the content (product recommendation) level. As a result, in retail, nearly 78% of the sales Criteo drives are for products users have never seen on an advertiser’s website before. In addition, Criteo can leverage website data to further personalize your banners. For example, for an automotive advertiser, we can personalize banners with information that users enter, such as the color, make and model of a car.