Did you know that users visit a site up to 5 times on average before making a purchase? This means that retargeting users once they have left your site should be a key part of your customer acquisition and conversion strategy.

Retargeting allows you to continue to communicate with your users even after then have left your site.

This is done through the use of personalized banners which can be customized depending on which parts of your site the user has browsed.

Each visiter is identified using an anonymous cookie. Should a user not wish to be retargeted they can easily opt out of being retargeted (for more information see Criteo’s privacy policy).