Success Stories

ResearchAll the Researches

Measuring the Value of Users Who Click on Online Display Ads

A common belief persists among marketers: very few people click on online display ads, and those who do are not the kind of people worth advertising to anyway. This leads to the conclusion that the...

Turning Viewers into Clickers (TVIC) gives previously unavailable insights into how many internet users click on Performance Display ads in France and in the US, who they are and whether there are...

This report examines the current state of data usage and insight from from experienced professionals from leading online display ecosystem players such as DSPs, SSPs, agencies and large publishers....

Backcountry.com

“Criteo is the only retargeting company that is worth working with in my opinion. We’ve not been able to make the math work with anyone else.”

Brandon Warburton, Vice President of Customer Marketing, Backcountry.com

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CalumetPhoto.com

“In just the first few months, Criteo’s retargeting technology has had a positive impact at Calumetphoto.com. With its wide network reach, the Criteo display ads have resulted in conversion rates significantly higher than our site average while keeping our brand message in the minds of our site users.”

Jim Warren, Web Marketing Manager, CalumetPhoto.com

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Case studiesAll the case studies

United States

A Major Electronics Brand

Major electronics brand includes personalized retargeting to optimize customer online shopping experience. Renowned consumer electronics e-retailer expands online marketing program beyond SEM. Business Opportunity A global consumer electronics...

Golfsmith

Criteo consistently drives 2x ROI, 3x revenue and trafﬁc than other performance display companies. Business Situation In mid-2009, Dillon Smith, eMarketing & Social Media Manager for Golfsmith, was looking to ramp up Golfsmith’s efforts...

Buyagift

Buyagift achieves 70% lift in return on ad spend with Kenshoo and Criteo integration. Challenge To meet aggressive business goals, Buyagift sought to extend its search campaigns into new channels by leveraging Criteo’s performance marketing...