The display and advertising technology industry is noisy with vendors of all sizes making bold claims about their capabilities. We don’t need to shout. Our results do the talking. We have the size, scale, reach and proven results to meet the needs of the most demanding advertisers, regardless of size and location.
in post-click sales in 12 months preceding June 30, 2014
We believe the era of unmeasurable and unproven marketing is over. Unlike the majority of the market, we only use a transparent cost-per-click model, and we use post-click sales attribution as the measure of effectiveness. Across all of our advertising products, ROI is transparent, easy-to-measure and directly linked to revenue.
Because we only charge for clicks, not impressions, our attention is focused squarely on the things that are most important to the advertiser – namely conversion and sales. What’s more, we do this at a global scale, enabling our clients to achieve outstanding results even as campaigns are scaled in size, budget and geographic scope.
At Criteo, we believe that performance is everything. For us, performance advertising isn’t a buzzword. It defines our entire approach. If an advertising method does not meet these criteria, it's not performance advertising and we don’t do it.
exceeded my initial expectations. People who were exposed to the ad exhibited positive results in terms of spend, clickthrough rate, and conversion rate.
Rav Dhaliwal, Senior e-Commerce Marketing Manager,
Based on significant investment in R&D, data science and machine learning, The Criteo Engine delivers measurable ROI on a global scale. And as more data is analyzed, the accuracy of the predictive algorithms is improved over time. Advertisers are only charged when customers click on the ad, therefore reducing their risk. And because of our unique CPC business model, our objectives are strongly aligned with our clients’ ROI goals.