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Why Criteo

It all adds up

The display and advertising technology industry is noisy with vendors of all sizes making bold claims about their capabilities. We don’t need to shout. Our results do the talking. We have the size, scale, reach and proven results to meet the needs of the most demanding advertisers, regardless of size and location.

Here’s why we stand out:

  • $198b sales transactions analyzed in 2013 
  • 590b+ ads served in 2013
  • 994 million unique users globally (comScore MMX, September 2014, Age 15+)
  • $12b in post-click sales in year ending June 30, 2014
  • 6000+ advertisers across 50+ countries

Criteo fact:


in post-click sales in 12 months preceding June 30, 2014

Our business model makes us different

We believe the era of unmeasurable and unproven marketing is over. Unlike the majority of the market, we only use a transparent cost-per-click model, and we use post-click sales attribution as the measure of effectiveness.  Across all of our advertising products, ROI is transparent, easy-to-measure and directly linked to revenue.

Because we only charge for clicks, not impressions, our attention is focused squarely on the things that are most important to the advertiser – namely conversion and sales. What’s more, we do this at a global scale, enabling our clients to achieve outstanding results even as campaigns are scaled in size, budget and geographic scope.

This is different. This is Criteo.

  • Cost-per-click pricing optimized against cost-of-sale
  • Post-click sales attribution as the measure of effectiveness
  • High-quality, visible ad inventory across over 7,000 direct publishers and leading RTB networks

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What is performance advertising?

At Criteo, we believe that performance is everything. For us, performance advertising isn’t a buzzword. It defines our entire approach. If an advertising method does not meet these criteria, it's not performance advertising and we don’t do it.

Find out about our solutions

Digital performance advertising means:    

  • Data-driven targeting individuals who are likely to buy
  • Highly relevant and personalized ads
  • Scalable campaigns and results
  • Cost-per-click pricing aligned to cost of sales
  • Transparent ROI

exceeded my initial expectations. People who were exposed to the ad exhibited positive results in terms of spend, clickthrough rate, and conversion rate. 

Rav Dhaliwal, Senior e-Commerce Marketing Manager,

Why it works

Based on significant investment in R&D, data science and machine learning, The Criteo Engine delivers measurable ROI on a global scale. And as more data is analyzed, the accuracy of the predictive algorithms is improved over time. Advertisers are only charged when customers click on the ad, therefore reducing their risk. And because of our unique CPC business model, our objectives are strongly aligned with our clients’ ROI goals.

  • We analyze hundreds of billions in e-commerce sales annually
  • We can predict which shoppers are likely to buy
  • We deliver an individually targeted and highly relevant ad in real time
  • We deliver transparent results based on post-click sales

Criteo fact:


users reached each month –

2nd in the global rankings

Consumer relevance and privacy

At Criteo, we believe that advertising produces the best possible results when it’s genuinely useful to consumers and respectful of their privacy. We’re investing in industry-leading techniques that respect consumer privacy and delivering results for advertisers. 

There are two key principles that drive our advertising products:

  1. Transparency: It should be clear to consumers why they’re seeing certain advertisements, and for both advertisers and consumers, there should be complete transparency about what data is being used to generate advertising.
  2. Control: Consumers should be able to control the advertising they receive, with the ability to easily opt-out of advertising they’re not interested in.