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Shopper Story 2022: Global Consumer Trends & the Future of Commerce

February 22, 2022 - Over the last few years, consumers have adapted to drastically different routines. Many have changed jobs, moved house, or otherwise entered a new stage of life. They’ve also fundamentally changed the way they shop, from where they turn to discover new brands and products, to how they evaluate and complete a purchase. To understand […]

https://www.criteo.com/blog/shopper-story-2022-global-consumer-trends-the-future-of-commerce/

App Commerce Booming in APAC

November 25, 2020 - In our recent webinar “App Marketing Master Class,” we shared exclusive data and research that Criteo conducted on how the international health crisis has impacted app commerce and usage trends.

https://www.criteo.com/blog/app-commerce-booming-apac/

Mobile App Engagement: How to Keep Them Coming Back

July 22, 2020 - You’ve put all your energy into getting new app installs, but now you have a new problem: users are dropping your app. Mobile app user retention is a critical challenge for mobile marketers around the world, including in Asia Pacific. Criteo’s recent consumer survey data in The Ultimate Guide to App Retention shows that […]

https://www.criteo.com/blog/mobile-app-engagement-apac/

How to Market Retail & Ecommerce on Instagram

December 11, 2018 - This past summer, Instagram hit 1 billion monthly active users. More than 80% of Instagram users follow at least one business page. Add to that the fact that the newest generation of shoppers, Gen Z, cite social media as their lead media influencer on purchase decisions and you have an undeniable business case for […]

https://www.criteo.com/blog/how-to-market-retail-ecommerce-on-instagram/

Holiday Mobile Sales Around the World

November 7, 2018 - This holiday promises to be the first where online purchases made on a phone surpass those made on desktop. In fact, in most world regions, for retailers with a shopping app, mobile already accounts for more than 50% of online transactions and in-app sales dominate. Using data from our comprehensive Global Commerce Review, The […]

https://www.criteo.com/blog/holiday-mobile-sales-around-world/

The Global Black Friday Report: Trends, Data, Strategy

November 6, 2018 - Black Friday may have started in America, but it’s skyrocketing in popularity in many places across the world. In the Criteo Holiday Report, we dove into the sales data from 2017 to find out just how much global retailers and shoppers are embracing the phenomenon. From sales peaks to mobile share of sales and […]

https://www.criteo.com/blog/black-friday-report-2018/

How to Set Up Google Analytics for Ecommerce

June 5, 2018 - If you have a new website in the works or just want to track the traffic across your current website, Google Analytics is a must-have tool. It provides detailed website tracking and reporting, plus it’s free, and easy to set up. So while it’s not hard to learn how to set up Google Analytics, […]

https://www.criteo.com/blog/how-to-set-up-google-analytics-ecommerce/

Ecommerce SEO: How to Optimize Your Site for Search

May 23, 2018 - SEO, short for Search Engine Optimization, is a set of tactics to improve your website’s rankings for important keywords on search engines like Google and Yahoo.

https://www.criteo.com/blog/how-to-seo-ecommerce/

Just 32% of Web Traffic is Direct Traffic – Here’s What that Means for Ecommerce

April 12, 2018 - You probably found this blog post from social media or search. It’s a safe bet. As we become more accustomed to finding content from curated sources like search, social media, and email, we aren’t checking homepages as often. Rather than going to a news website, we count on finding something on Facebook, instead. And, […]

https://www.criteo.com/blog/web-traffic-ecommerce/

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It’s a Cross-Device World: Criteo’s Q4 Mobile Commerce Report Reveals Top Companies Bet Big on Mobile Consumers

Mobile Dominates Path to Purchase: Criteo’s Q3 Mobile Commerce Report Uncovers Pivotal Cross-Device Trends Driving Sales

The Mobile Mandate: Criteo Q2 State of Mobile Commerce Report Highlights Powerful Role that Apps and Cross Device Play in Purchasing Cycle