Criteo CEO Talks Q2 Earnings, Commerce Marketing Ecosystem With Cheddar TV

Updated on December 9, 2017

Our CEO, Eric Eichmann, recently spoke with Cheddar TV about all things Criteo. In the live interview, he discussed our Q2 earnings, Criteo Commerce Marketing Ecosystem, and the commerce marketing landscape. Check out the highlights below.

Criteo earnings are up 33% YoY, we added 950 clients over the last quarter, and we continue to maintain a 90% retention rate.

Eichmann named Criteo’s two biggest drivers of growth as tech improvements and supply improvements (i.e. getting inventory from different partners like Facebook, Google, or others). He discussed Criteo’s focus on commerce, and that using data to engage and convert shoppers to drive sales on a real-time basis is the core capability we bring to market.

The real challenge for retailers and brands now isn’t growing their online presence but rather, activating their offline assets.

85% of sales still happen offline, so while some view real-life stores as a liability, we see brick-and-mortar as a key asset. Physical locations bring in a lot of people, carry a lot of sales, and are a major element in a larger omnichannel strategy. The future is marrying offline experiences with an online presence.

Data is becoming one of the big drivers of commerce performance online.

But to use data effectively, retailers and brands needs two things: scale and the ability to activate data on a real-time basis. We’re building the highest performing open commerce marketing ecosystem for retailers and brands. We see 550 billion dollars in sales each year. Bringing pooled data at scale to everyone who’s part of our ecosystem helps drive sales for all.

Publishers that work with us realize that the demand we bring to them is very unique.

Through our Criteo Direct Bidder technology, we’re able to bring performance demand to our clients by driving sales at a certain ROI.

Catch the full video recording of Eric’s interview here.

Michelle Pruett

As Global Head of Content at Criteo, Michelle leads a high-performing, multi-disciplinary team of marketers packaging insights, copy, design, and video into integrated campaigns. Her own writing has been featured in Entrepreneur, Business Insider, AdWeek, eMarketer, and more. Before joining the ...

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