The Academy Awards may be on Sunday, but the stars already started coming out this week. On Wednesday, Criteo released its Q4 earnings report, an announcement that dazzled some of adtech’s leading media outlets. Check out the highlights below.
Criteo CEO offers big predictions
- Criteo CEO Eric Eichmann made two big predictions for ad tech in 2017 in Business Insider, calling out header bidding and the ability to link online ads to offline sales as innovations that would affect the future of the entire ad tech industry. In his words, “…buyers are smarter now than they were. They were caught off-guard buying second-price environments and now they are buying first-price and adjusting their bids. But whatever premium publishers got when they first implemented header bidding is not as significant now. But for publishers it is in their interest to provide certain players a first look.”
Eichmann credits smart products and acquisition
- Eichmann offered additional insights into Criteo’s earning announcement to AdExchanger, specifically the role of Predictive Search and the acquisition of HookLogic as major contributors to the company’s success. “This ability to place ads online and see where sales are resulting will drive a lot of promotional dollars online,” he said.
Criteo Q4 revenue up 43% to $567M
- MediaPost covered Criteo’s earnings, writing that the performance marketing technology company’s “fourth-quarter 2016 revenue increased 43% to $567 million, and fiscal-year revenue increased 36% to $1,799 million.” MediaPost also noted that “users matched through Criteo’s universal match technology generated 60% of revenue ex-TAC, reflecting advertisers placing a high value on matched users.”
