Criteo Receives Two Awards from the AppsFlyer Performance Index 2018

Updated on September 15, 2020

We’re excited to announce that Criteo was recognized by the AppsFlyer Performance Index, a report that offers app marketers the most comprehensive report card on mobile media performance during the second half of 2018.

Criteo was recognized as a top-ranked media source, ranking #2 globally for retargeting in the non-gaming category. We were also awarded the #3 company on the universal charts for Shopping.

The AppsFlyer Performance Index measures statistics around ROI, retargeting and growth rankings; analyzing over 20 billion installs and 39 billion app opens of over 11,500 apps. The data is sliced by vertical across 11 regions globally.

Continuously learning from 1.9 billion shoppers a month, Criteo has a heavy focus on the mobile shopping experience – from start to finish.

To make our app advertising solutions even more powerful, we acquired Manage to create a full funnel mobile stack that allows for powerful, personalized app marketing campaigns for re-engagement, installs, and more. Our research has already shown that app users are particularly valuable.

According to our Global Commerce Review, 71% of US mobile sales happen in-app, and advertisers with a shopping app generate 68% of transactions on mobile devices. App users typically browse more products, add more to their shopping baskets, and convert at a higher rate.

Now, with Manage, we have an even better way for marketers to target them. Want to learn more? Get in touch!

Or download the full Appsflyer Performance Index below:

Blaise Lucey

Blaise has helped Fortune 500s and start-ups build comprehensive content marketing strategies from the ground up. He loves figuring out how technology can tell better stories and foster relationships.

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