Challenge
From humble beginnings, eBay has grown and developed into the go-to store for an inspiring and engaging customer experience. They faced the challenge of connecting brands, agencies, and partners with a mobile-oriented audience that’s ready to shop.
Solution
Criteo was able to help eBay evolve for the “mobile-first” world. By understanding the change in advertiser behavior, Criteo solutions were able to ensure the right connections were made on the right platform. Criteo was also able to ensure a consistently strong yield from the 6 billion impressions eBay serves each month.
Outcome
- 18% increase in revenue year on year
- 33% increase in programmatic spending
Check out the video below for the full story.
