---
"title": "Forrester: Retail Media Is Growing Amid The Pandemic"
"date": "2020-10-09T09:23:02-04:00"
"url": "https://www.criteo.com/blog/forrester-retail-media-is-growing-amid-the-pandemic/"
"description": "In their ForresterNOW report, Retail Media Is Growing Amid The Pandemic (12th August 2020) Forrester analysts Collin Colburn and David Novitzky, explain why this trend is there to stay. They forecast retail media investments to continually rise as advertisers seek new ad opportunities, seeing as evidence ecommerce growth, new media platforms from retailers, brands interest and revenues increases enjoyed by Amazon and Facebook. Read the full report, courtesy of Criteo."
"image": "https://www.criteo.com/wp-content/uploads/2018/12/Criteo_ForresterLogo_Blog_Hero.jpg"
"author": "criteo_multi_admin"
"category": "Criteo Updates"
---

**Retail media is on fire! **




In their ForresterNOW report, *[Retail Media Is Growing Amid The Pandemic](https://www.forrester.com/fn/3H7ll0kcxWCAFe5jsjndqF)* below, published on the 12th August 2020, Forrester analysts Collin Colburn ([@CollinColburn](https://twitter.com/CollinColburn)) and David Novitzky, explain why this trend is there to stay.




Taking it where their peer Sucharita Kodali started with her [*Retailers: You’re The Next Media Moguls*](https://www.criteo.com/blog/analyst-report-forrester-retailers-youre-the-next-media-moguls/) research piece, they forecast retail media investments to continually rise as advertisers seek new ad opportunities, seeing as evidence ecommerce growth, new media platforms from retailers, brands interest and revenues increases enjoyed by Amazon and Facebook.




Click on the link below to read the full Forrester Research report, courtesy of Criteo.




We’ve also had the great pleasure to work with Collin and Forrester Consulting on an in-depth research project to find out how marketers approach retail media, what is driving or slowing them down. Forrester found that between 70 to **90% of brands say their growth depends on retail media.**




Find our more with this Forrester Consulting research **Consumer Product Brands: It’s Time to Take Control of Your Retail Media Destiny**, to learn:




- The top 5 reasons brands want to invest in retail media
- What’s stopping them from allocating more to it
- 3 opportunities that will increase adoption




Read the full report, courtesy of Criteo, here:




- REPORT: [Consumer Product Brands: It’s Time to Take Control of Your Retail Media Destiny (EMEA)](https://www2.criteo.com/report-take-control-of-your-retail-media-destiny-emea/)
- REPORT: [Consumer Product Brands: It’s Time to Take Control of Your Retail Media Destiny (USA)](https://www2.criteo.com/report-take-control-of-your-retail-media-destiny-us/)




[![](https://www.criteo.com/wp-content/uploads/2020/10/20_RM_LandingPage_Header_800x200_global-300x75.png)](https://www2.criteo.com/webinar-take-control-of-your-retail-media-destiny/)




## **Criteo Retail Media Platform for retailers and brands**




On the 14th October 2020, Criteo launched its self-Service [Retail Media Platform](https://www.criteo.com/solutions/retail-media-platform/) in Europe on the 14th.




- See the [press release](https://www.criteo.com/news/press-releases/2020/10/criteo-launches-comprehensive-self-service-retail-media-platform-in-europe/)




On the same day, Colin Colburn / Forrester joined Michael Greene / Director Strategy Retail Media, Criteo for two webinars coming on the 14th October, you can access the replays here:




- WEBINAR: Consumer Products Brands: It’s Time to Take Control of Your Retail Media Destiny (EMEA)
- WEBINAR: Consumer Products Brands: It’s Time to Take Control of Your Retail Media Destiny (USA)