---
"title": "Worldwide Digital Advertising Technology Market Shares, 2020: Headwinds for Independent Ad Tech Vendors"
"date": "2021-12-03T10:30:50-05:00"
"url": "https://www.criteo.com/blog/idc-market-share-analysis-report-2020/"
"description": "Criteo remains the #1 independent ad tech player in IDC's updated digital advertising technology market share analysis report."
"image": "https://www.criteo.com/wp-content/uploads/2018/06/idc-1-1.svg"
"author": "William Anderson"
"category": "Criteo Updates"
---

In August 2021, Karsten Weide (@KarstenW) Program Vice President, Media & Entertainment at IDC published an updated market share analysis report titled: [Worldwide Digital Advertising Technology Market Shares, 2020: Headwinds for Independent Ad Tech Vendors](https://www.idc.com/getdoc.jsp?containerId=US48119221) (paywall, reference # US48119221).




Criteo remains the #1 independent ad tech player with 4.2%, after Google and Facebook and followed by The Trade Desk, Xandr, and Epsilon.