- Luxury and retail sales soar — Jewelry and clothing are popular purchases during the holiday, with each seeing a 57% and 63% uplift in sales, respectively.
- Mobile share of voice is strong — Over 30% of transactions happen on mobile devices.
- Buyers use multiple devices — Over 60% of buyers browse SEA retailers’ websites with a different device before making a final purchase.
One major takeaway? Connecting to people, not just devices, is key. Cross-device optimization and in-app retargeting ensures a successful consumer path from discovery to conversion.