The online travel industry has seen explosive  growth in the APAC region over the past five years and will continue  expanding rapidly. For OTAs in the region, understanding the methods and  thought processes that guide their most engaged customers toward a  booking will be crucial in the years to come.

his report, from a survey conducted in February of 1,900 online  travel shoppers in the APAC area, provides invaluable, detailed insights  — from the ever-connected millennial traveler’s dream booking journey  to specific strategies that ensure you’re taking full advantage of this  travel boom.

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