The online travel industry has seen explosive growth in the APAC region over the past five years and will continue expanding rapidly. For OTAs in the region, understanding the methods and thought processes that guide their most engaged customers toward a booking will be crucial in the years to come.
his report, from a survey conducted in February of 1,900 online travel shoppers in the APAC area, provides invaluable, detailed insights — from the ever-connected millennial traveler’s dream booking journey to specific strategies that ensure you’re taking full advantage of this travel boom.