---
"title": "Unlock simpler, smarter, superior performance with GO campaigns   "
"date": "2024-12-18T14:58:58-05:00"
"url": "https://www.criteo.com/blog/unlock-simpler-smarter-superior-performance-with-go-campaigns/"
"description": "Introducing GO, a faster, easier way to create Criteo Commerce Growth campaigns."
"image": "https://www.criteo.com/wp-content/uploads/2024/12/24-Blog-GO.png"
"author": "criteo_multi_admin"
"category": "Criteo Updates"
---

In today’s fast-paced digital world, reaching, gaining, and retaining customers is more challenging than ever. That’s why we’re excited to introduce GO, a new way to create campaigns for current Criteo Commerce Growth users that combines the powerful benefits of automated advertising with unparalleled speed and ease of use. 




## **Why choose GO?** 




### **Effortless campaign launches**




Say goodbye to complex setups and lengthy processes. With GO, you can launch campaigns in minutes. Our intuitive interface allows you to easily create and manage top performing campaigns for the most common marketing goals. 




### **Data-driven targeting**




Leverage the world’s largest open commerce dataset to target high-intent audiences automatically. GO’s AI-powered engine analyzes 120+ shopper intent signals from 35 billion daily events to deliver hyper-relevant ads to the high-quality audiences that will maximize results aligned with your goals. 




### **Engaging ad formats**




Showcase your brand with captivating creatives and intelligent product recommendations that boost product discovery. Across display and native, GO ensures our best performing ad formats are used to engage the right people with your best offers, at the right time. 




### **Full transparency**




Commerce Growth’s analytics suite offers flexible performance reporting options and full transparency on placements, ad performance, and audience insights. 




### **Proven results**




GO has already helped brands like [Xirena](https://www.criteo.com/success-stories/maison-mrkt-xirena/)  improve results while saving time. By testing GO’s automated campaigns, Xirena generated 23% higher ROAS within one month. 




“Building the GO campaign was much faster and easier than I was used to. It was almost like I was done before I knew it. We always turn to the data when it comes to the results, and I was surprised to see that the performance was much better in the GO test campaign,” shared Anne Waskover, Vice President at Maison MRKT, who collaborated on the testing with Xirena.  




## **Transform your marketing strategy with GO** 




GO is designed to make your marketing efforts more efficient and effective. By combining advanced targeting and bidding with user-friendly tools, we help you connect with future shoppers, reach high-value audiences, and turn existing customers into loyal, lifetime shoppers.  




Ready to take your marketing to the next level? [Explore GO today](https://marketing.criteo.com/campaigns/dashboard/campaigns) and see how easy it is to launch successful campaigns for your needs across the sales funnel. Not a Criteo client yet? [Contact us](https://www.criteo.com/talk-to-an-expert/) to learn more about our solutions and how to get started.