{"id":15545,"date":"2022-01-27T15:33:31","date_gmt":"2022-01-27T15:33:31","guid":{"rendered":"https:\/\/www.criteo.com\/br\/digital-advertising-glossary\/sparrow\/"},"modified":"2023-08-28T15:42:40","modified_gmt":"2023-08-28T15:42:40","slug":"sparrow","status":"publish","type":"glossary","link":"https:\/\/www.criteo.com\/br\/digital-advertising-glossary\/sparrow\/","title":{"rendered":"SPARROW"},"featured_media":0,"template":"","class_list":{"0":"post-15545","1":"glossary","2":"type-glossary","3":"status-publish","5":"alphabet-s","6":"criteo-topic-ad-tech"},"acf":{"stae_popup_enable":false,"abbr":"","anchor":"sparrow","term_description":"<p>SPARROW significa \"Secure Private Advertising Remotely Run On Webserver\". A Criteo prop\u00f4s a SPARROW para permitir a segmenta\u00e7\u00e3o de audi\u00eancias no Chrome como alternativa \u00e0 proposta TURTLEDOVE do Google, sendo que algumas sugest\u00f5es foram incorporadas no FLEDGE.<\/p>\n","has_its_own_page":true,"body_blocks":[{"acf_fc_layout":"text_block","text":"<p>SPARROW significa &#8220;Secure Private Advertising Remotely Run On Webserver&#8221;. A Criteo prop\u00f4s a SPARROW para permitir a segmenta\u00e7\u00e3o de audi\u00eancias no Chrome como alternativa \u00e0 proposta TURTLEDOVE do Google, sendo que algumas sugest\u00f5es foram incorporadas no FLEDGE.<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/br\/blog\/sparrow-por-que-os-passaros-poderao-ter-um-papel-central-no-futuro-da-publicidade\/\">Leia mais sobre SPARROW<\/a>.<\/p>\n<p><a href=\"https:\/\/github.com\/WICG\/sparrow\" target=\"_blank\" rel=\"noopener\">Leia a proposta completa do SPARROW no github<\/a>.<\/p>\n"}],"page_content":{"body_blocks":[{"acf_fc_layout":"text_block","text":"<p>SPARROW significa &#8220;Secure Private Advertising Remotely Run On Webserver&#8221;. A Criteo prop\u00f4s a SPARROW para permitir a segmenta\u00e7\u00e3o de audi\u00eancias no Chrome como alternativa \u00e0 proposta TURTLEDOVE do Google, sendo que algumas sugest\u00f5es foram incorporadas no FLEDGE.<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/br\/blog\/sparrow-por-que-os-passaros-poderao-ter-um-papel-central-no-futuro-da-publicidade\/\">Leia mais sobre SPARROW<\/a>.<\/p>\n<p><a href=\"https:\/\/github.com\/WICG\/sparrow\" target=\"_blank\" rel=\"noopener\">Leia a proposta completa do SPARROW no github<\/a>.<\/p>\n"}]}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SPARROW | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"SPARROW significa &quot;Secure Private Advertising Remotely Run On Webserver&quot;. 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