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D\u00ea um brilho \u00e0 sua estrat\u00e9gia<\/h2>\n

Baixe o relat\u00f3rio O Estado da Sa\u00fade e Beleza<\/em> para obter insights com base em commerce data de nossos parceiros globais de marca e varejo.<\/p>\n","link":{"title":"Baixar agora [em ingl\u00eas]","url":"https:\/\/go.criteo.com\/en\/health-beauty-consumer-insights\/","target":"_blank"}}},{"acf_fc_layout":"customer_segments_bento","customer_segments_bento":{"caption":"NOSSA PLATAFORMA","title":"Solu\u00e7\u00f5es para ganhar consumidores<\/i> do primeiro clique \u00e0 compra final","bento_boxes":[{"button_label":"Performance","tabs":[{"image":{"ID":19581,"id":19581,"title":"Commerce Audiences","filename":"Commerce-Audiences.svg","filesize":5218,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Commerce-Audiences.svg","link":"https:\/\/www.criteo.com\/br\/industry\/beauty\/commerce-audiences\/","alt":"","author":"9","description":"","caption":"","name":"commerce-audiences","status":"inherit","uploaded_to":19574,"date":"2025-09-04 17:12:56","modified":"2025-09-04 17:35:31","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Commerce-Audiences.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Commerce-Audiences.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Commerce-Audiences.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Commerce-Audiences.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Commerce-Audiences.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Commerce-Audiences.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Commerce-Audiences.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Commerce-Audiences.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Commerce-Audiences.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Commerce-Audiences.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Commerce-Audiences.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Commerce-Audiences.svg","profile_300-width":24,"profile_300-height":24}},"title":"Commerce Audiences","bento_boxes":[{"type":"Text and image","copy":"

Encontre consumidores de produtos beleza que ser\u00e3o receptivos a voc\u00ea<\/h4>\n

Use IA e sinais de com\u00e9rcio em tempo real para alcan\u00e7ar audi\u00eancias de beleza hiper-relevantes com a mensagem certa no momento certo.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"","columns":"6","image":{"ID":19582,"id":19582,"title":"Beauty_Commerce Audiences-2","filename":"Beauty_Commerce-Audiences-2.svg","filesize":441874,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Commerce-Audiences-2.svg","link":"https:\/\/www.criteo.com\/br\/industry\/beauty\/beauty_commerce-audiences-2\/","alt":"","author":"9","description":"","caption":"","name":"beauty_commerce-audiences-2","status":"inherit","uploaded_to":19574,"date":"2025-09-04 17:12:56","modified":"2025-09-04 17:35:31","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Commerce-Audiences-2.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Commerce-Audiences-2.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Commerce-Audiences-2.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Commerce-Audiences-2.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Commerce-Audiences-2.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Commerce-Audiences-2.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Commerce-Audiences-2.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Commerce-Audiences-2.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Commerce-Audiences-2.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Commerce-Audiences-2.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Commerce-Audiences-2.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Commerce-Audiences-2.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Mais de 100 segmentos<\/h6>\n

Conecte-se com amantes de skincare, ca\u00e7adores de ofertas e outros nichos com base em padr\u00f5es reais de navega\u00e7\u00e3o e compra.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Use IA para descobrir novos clientes<\/h6>\n

Aumente o awareness, a aquisi\u00e7\u00e3o ou ambos com audi\u00eancias de prospec\u00e7\u00e3o e lookalike criadas a partir de milhares de sinais de inten\u00e7\u00e3o de Sa\u00fade e Beleza.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Construa a audi\u00eancia ideal<\/h6>\n

Combine interesses e comportamentos de beleza para criar o segmento perfeito para sua campanha com o Audience Builder.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":19583,"id":19583,"title":"Personalization","filename":"Personalization.svg","filesize":822,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Personalization.svg","link":"https:\/\/www.criteo.com\/br\/industry\/beauty\/personalization\/","alt":"","author":"9","description":"","caption":"","name":"personalization","status":"inherit","uploaded_to":19574,"date":"2025-09-04 17:12:57","modified":"2025-09-04 17:35:31","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Personalization.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Personalization.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Personalization.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Personalization.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Personalization.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Personalization.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Personalization.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Personalization.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Personalization.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Personalization.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Personalization.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Personalization.svg","profile_300-width":24,"profile_300-height":24}},"title":"Personaliza\u00e7\u00e3o","bento_boxes":[{"type":"Text and image","copy":"

Beleza \u00e9 algo individual \u2014 os an\u00fancios de beleza tamb\u00e9m deveriam ser<\/h4>\n

A tecnologia de personaliza\u00e7\u00e3o garante que voc\u00ea ofere\u00e7a aos minimalistas ou aos amantes do glamour o an\u00fancio perfeito com base na vibe \u00fanica e no bolso de cada um.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Text and image","copy":"","columns":"6","image":{"ID":19586,"id":19586,"title":"Beauty_Personalization-2","filename":"Beauty_Personalization-2.svg","filesize":70697,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Personalization-2.svg","link":"https:\/\/www.criteo.com\/br\/industry\/beauty\/beauty_personalization-2\/","alt":"","author":"9","description":"","caption":"","name":"beauty_personalization-2","status":"inherit","uploaded_to":19574,"date":"2025-09-04 17:12:58","modified":"2025-09-04 17:35:31","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Personalization-2.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Personalization-2.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Personalization-2.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Personalization-2.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Personalization-2.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Personalization-2.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Personalization-2.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Personalization-2.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Personalization-2.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Personalization-2.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Personalization-2.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Personalization-2.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Mostre ao consumidor que voc\u00ea o conhece<\/h5>\n

Dados de intera\u00e7\u00f5es com bilh\u00f5es de produtos de beleza mostram quem \u00e9 f\u00e3 de batom e quem \u00e9 fan\u00e1tico por cuidados com os cabelos. Assim, voc\u00ea pode mostrar an\u00fancios que fazem os consumidores se sentirem vistos e compreendidos.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Mostre os produtos certos<\/h5>\n

O Commerce AI prev\u00ea e recomenda produtos personalizados para cada consumidor, proporcionando uma melhor experi\u00eancia para eles e maiores retornos para voc\u00ea.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Mostre o criativo certo<\/h5>\n

A tecnologia Dynamic Creative Optimization pode gerar trilh\u00f5es de combina\u00e7\u00f5es exclusivas para assegurar an\u00fancios personalizados para cada consumidor.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":19584,"id":19584,"title":"Full-funnel advertising","filename":"Full-funnel-advertising.svg","filesize":2402,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Full-funnel-advertising.svg","link":"https:\/\/www.criteo.com\/br\/industry\/beauty\/full-funnel-advertising\/","alt":"","author":"9","description":"","caption":"","name":"full-funnel-advertising","status":"inherit","uploaded_to":19574,"date":"2025-09-04 17:12:57","modified":"2025-09-04 17:35:31","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Full-funnel-advertising.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Full-funnel-advertising.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Full-funnel-advertising.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Full-funnel-advertising.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Full-funnel-advertising.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Full-funnel-advertising.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Full-funnel-advertising.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Full-funnel-advertising.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Full-funnel-advertising.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Full-funnel-advertising.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Full-funnel-advertising.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Full-funnel-advertising.svg","profile_300-width":24,"profile_300-height":24}},"title":"Publicidade de funil completo para setor de beleza","bento_boxes":[{"type":"Text and image","copy":"

Esteja presente desde a inspira\u00e7\u00e3o at\u00e9 a nova compra<\/h4>\n

Atraia novos clientes, fa\u00e7a com que retornem ou conquiste os que trocam de marca com uma abordagem de funil completo (full-funnel) que oferece resultados comerciais em todas as etapas da jornada do consumidor.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Text and image","copy":"","columns":"6","image":{"ID":19590,"id":19590,"title":"Beauty_Full-funnel advertising-2","filename":"Beauty_Full-funnel-advertising-2.svg","filesize":3933356,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Full-funnel-advertising-2.svg","link":"https:\/\/www.criteo.com\/br\/industry\/beauty\/beauty_full-funnel-advertising-2\/","alt":"","author":"9","description":"","caption":"","name":"beauty_full-funnel-advertising-2","status":"inherit","uploaded_to":19574,"date":"2025-09-04 17:12:59","modified":"2025-09-04 17:35:31","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Full-funnel-advertising-2.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Full-funnel-advertising-2.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Full-funnel-advertising-2.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Full-funnel-advertising-2.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Full-funnel-advertising-2.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Full-funnel-advertising-2.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Full-funnel-advertising-2.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Full-funnel-advertising-2.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Full-funnel-advertising-2.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Full-funnel-advertising-2.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Full-funnel-advertising-2.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Full-funnel-advertising-2.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Conquiste novos clientes<\/h5>\n

Ative an\u00fancios em display e v\u00eddeo personalizados na web aberta e nas redes sociais para engajar consumidores no in\u00edcio da jornada de compra.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Crie uma base de clientes fi\u00e9is \u00e0 marca<\/h5>\n

Atraia os clientes de volta com campanhas de reten\u00e7\u00e3o personalizadas que incentivam compras recorrentes e aumentam o valor da vida \u00fatil.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Traga os indecisos de volta para comprar<\/h5>\n

Traga os consumidores de volta com campanhas de retargeting din\u00e2micas que os lembrem por que seu produto \u00e9 a melhor escolha.<\/p>\n","columns":"4","image":false,"stretch_image":false}]}]},{"button_label":"Retail Media","tabs":[{"image":{"ID":19592,"id":19592,"title":"Onsite_Icon","filename":"Onsite_Icon.svg","filesize":1074,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Onsite_Icon.svg","link":"https:\/\/www.criteo.com\/br\/industry\/beauty\/onsite_icon\/","alt":"","author":"9","description":"","caption":"","name":"onsite_icon","status":"inherit","uploaded_to":19574,"date":"2025-09-04 17:12:59","modified":"2025-09-04 17:35:32","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Onsite_Icon.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Onsite_Icon.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Onsite_Icon.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Onsite_Icon.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Onsite_Icon.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Onsite_Icon.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Onsite_Icon.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Onsite_Icon.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Onsite_Icon.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Onsite_Icon.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Onsite_Icon.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Onsite_Icon.svg","profile_300-width":24,"profile_300-height":24}},"title":"Onsite","bento_boxes":[{"type":"Text and image","copy":"

Alcance consumidores de produtos de beleza no ponto de venda digital<\/h4>\n

Os consumidores ver\u00e3o sua marca na prateleira digital? Garanta visibilidade, influencie a considera\u00e7\u00e3o e impulsione convers\u00f5es em sites de varejistas com uma abordagem de retail media de funil completo.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Text and image","copy":"","columns":"6","image":{"ID":19594,"id":19594,"title":"Beauty_Onsite","filename":"Beauty_Onsite.svg","filesize":99532,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Onsite.svg","link":"https:\/\/www.criteo.com\/br\/industry\/beauty\/beauty_onsite\/","alt":"","author":"9","description":"","caption":"","name":"beauty_onsite","status":"inherit","uploaded_to":19574,"date":"2025-09-04 17:13:00","modified":"2025-09-04 17:35:32","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Onsite.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Onsite.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Onsite.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Onsite.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Onsite.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Onsite.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Onsite.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Onsite.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Onsite.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Onsite.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Onsite.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Onsite.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Atraia com onsite video<\/h5>\n

Conte a hist\u00f3ria da marca enquanto apresenta os produtos para compra com um formato imbat\u00edvel que alia branding e performance.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Influencie com onsite display<\/h6>\n

Ajude os consumidores a colocar voc\u00ea no topo da lista de considera\u00e7\u00e3o com posicionamentos premium, como banners na homepage e an\u00fancios na grade.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Converta com Sponsored Products<\/h5>\n

Garanta visibilidade nos resultados de pesquisa e nas p\u00e1ginas de detalhes do produto. Execute onsite video e onsite display ao mesmo tempo para turbinar a performance.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":19596,"id":19596,"title":"Offsite_Icon","filename":"Offsite_Icon.svg","filesize":3556,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Offsite_Icon.svg","link":"https:\/\/www.criteo.com\/br\/industry\/beauty\/offsite_icon\/","alt":"","author":"9","description":"","caption":"","name":"offsite_icon","status":"inherit","uploaded_to":19574,"date":"2025-09-04 17:13:00","modified":"2025-09-04 17:35:32","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Offsite_Icon.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Offsite_Icon.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Offsite_Icon.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Offsite_Icon.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Offsite_Icon.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Offsite_Icon.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Offsite_Icon.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Offsite_Icon.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Offsite_Icon.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Offsite_Icon.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Offsite_Icon.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Offsite_Icon.svg","profile_300-width":24,"profile_300-height":24}},"title":"Offsite","bento_boxes":[{"type":"Text and image","copy":"

Alcance audi\u00eancias de varejistas na web aberta<\/h4>\n

Conecte-se com sua audi\u00eancia ideal logo no in\u00edcio da jornada de compra. Inspire compras e aumente o brand awareness alcan\u00e7ando audi\u00eancias exclusivas na internet aberta.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Text and image","copy":"","columns":"6","image":{"ID":19597,"id":19597,"title":"Beauty_Offsite","filename":"Beauty_Offsite.svg","filesize":145295,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Offsite.svg","link":"https:\/\/www.criteo.com\/br\/industry\/beauty\/beauty_offsite\/","alt":"","author":"9","description":"","caption":"","name":"beauty_offsite","status":"inherit","uploaded_to":19574,"date":"2025-09-04 17:13:01","modified":"2025-09-04 17:35:32","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Offsite.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Offsite.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Offsite.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Offsite.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Offsite.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Offsite.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Offsite.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Offsite.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Offsite.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Offsite.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Offsite.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Offsite.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Amplie seu alcance<\/h5>\n

Segmente audi\u00eancias com first-party data (dados prim\u00e1rios) do varejista na web aberta, garantindo segmenta\u00e7\u00e3o precisa e maior exposi\u00e7\u00e3o.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Destaque-se com offsite display<\/h5>\n

Use imagens est\u00e1ticas e din\u00e2micas para destacar mensagens de marca e produto que ajudam a gerar awareness e considera\u00e7\u00e3o na internet aberta.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Conte sua hist\u00f3ria com offsite video<\/h5>\n

Use conte\u00fado de v\u00eddeo atraente para inspirar compras e promover afinidade com a marca, utilizando ativos de v\u00eddeo existentes para uma implementa\u00e7\u00e3o perfeita.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":19599,"id":19599,"title":"Advancod analytics_Icon","filename":"Advancod-analytics_Icon.svg","filesize":960,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Advancod-analytics_Icon.svg","link":"https:\/\/www.criteo.com\/br\/industry\/beauty\/advancod-analytics_icon\/","alt":"","author":"9","description":"","caption":"","name":"advancod-analytics_icon","status":"inherit","uploaded_to":19574,"date":"2025-09-04 17:13:01","modified":"2025-09-04 17:35:32","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Advancod-analytics_Icon.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Advancod-analytics_Icon.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Advancod-analytics_Icon.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Advancod-analytics_Icon.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Advancod-analytics_Icon.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Advancod-analytics_Icon.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Advancod-analytics_Icon.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Advancod-analytics_Icon.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Advancod-analytics_Icon.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Advancod-analytics_Icon.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Advancod-analytics_Icon.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Advancod-analytics_Icon.svg","profile_300-width":24,"profile_300-height":24}},"title":"Analytics avan\u00e7ado","bento_boxes":[{"type":"Text and image","copy":"

Vincule tudo \u00e0s vendas<\/h4>\n

A beleza da retail media? Voc\u00ea pode conectar diretamente seus an\u00fancios \u00e0s vendas no n\u00edvel do produto.<\/p>\n

Visualize mensura\u00e7\u00e3o de ciclo fechado em n\u00edvel de SKU quase em tempo real e entenda o valor do seu investimento em publicidade.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Text and image","copy":"","columns":"6","image":{"ID":19600,"id":19600,"title":"Beauty_Advanced analytics","filename":"Beauty_Advanced-analytics.svg","filesize":177401,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Advanced-analytics.svg","link":"https:\/\/www.criteo.com\/br\/industry\/beauty\/beauty_advanced-analytics\/","alt":"","author":"9","description":"","caption":"","name":"beauty_advanced-analytics","status":"inherit","uploaded_to":19574,"date":"2025-09-04 17:13:02","modified":"2025-09-04 17:35:32","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Advanced-analytics.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Advanced-analytics.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Advanced-analytics.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Advanced-analytics.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Advanced-analytics.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Advanced-analytics.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Advanced-analytics.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Advanced-analytics.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Advanced-analytics.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Advanced-analytics.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Advanced-analytics.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/Beauty_Advanced-analytics.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Entenda a performance geral<\/h5>\n

Veja a performance por solu\u00e7\u00e3o, palavra-chave, local ou produto. Melhore a efici\u00eancia com relat\u00f3rios de oportunidades perdidas e recomenda\u00e7\u00f5es de budget.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Avalie a competitividade da marca<\/h5>\n

Veja como seus KPIs se comparam aos benchmarks da categoria e mensure as mudan\u00e7as no seu share de categoria ou palavra-chave.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Prove a incrementalidade<\/h5>\n

Entenda o impacto incremental das campanhas e veja o efeito nas convers\u00f5es decorrente do mix de solu\u00e7\u00f5es em uma ativa\u00e7\u00e3o de funil completo.<\/p>\n","columns":"4","image":false,"stretch_image":false}]}]}],"apply_platform_page_styles":true}},{"acf_fc_layout":"three_success_stories_2025","three_success_stories_2025":{"type":"Success Story","title":"

Marcas de beleza<\/i> fazem bonito com a Criteo<\/p>\n","description":"

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