{"id":19855,"date":"2025-10-14T11:53:17","date_gmt":"2025-10-14T15:53:17","guid":{"rendered":"https:\/\/www.criteo.com\/?page_id=415491"},"modified":"2026-03-10T14:41:47","modified_gmt":"2026-03-10T14:41:47","slug":"customer-retention","status":"publish","type":"page","link":"https:\/\/www.criteo.com\/br\/solutions\/customer-retention\/","title":{"rendered":"Customer Retention"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":0,"parent":9912,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/pageModular2020.php","meta":{"_acf_changed":false,"footnotes":""},"coauthors":[622],"class_list":["post-19855","page","type-page","status-publish"],"acf":{"track_page_in_segment":false,"segment_page_name":"","remove_header":false,"remove_footer":false,"add_password_protected_layout":false,"remove_from_internal_search":false,"strip_the_header":false,"override_buttons":false,"use_transparent_header":true,"use_transparent_header_dark_menus":false,"use_transparent_header_normal":false,"background_color_modular":"neutral gray","layouts":[{"acf_fc_layout":"customer_segments_hero_2025","customer_segments_hero_2025":{"caption":"Reten\u00e7\u00e3o de clientes","title_subtitle":"

Transforme uma experi\u00eancia casual em fidelidade<\/h1>\n

Use IA comercial inteligente para engajar automaticamente consumidores de alto valor em todos os canais \u2013 e fa\u00e7a com que eles voltem sempre. E sempre. E sempre.<\/p>\n","logos_title":"Com a confian\u00e7a de mais de 17.000 anunciantes globais.","logos":[{"image":{"ID":19462,"id":19462,"title":"HomesCom","filename":"HomesCom.svg","filesize":19469,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/08\/HomesCom.svg","link":"https:\/\/www.criteo.com\/br\/solutions\/dynamic-retargeting-2\/homescom\/","alt":"","author":"9","description":"","caption":"","name":"homescom","status":"inherit","uploaded_to":19457,"date":"2025-08-20 14:47:04","modified":"2025-08-20 14:47:33","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":131,"height":31,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/08\/HomesCom.svg","thumbnail-width":131,"thumbnail-height":31,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/08\/HomesCom.svg","medium-width":131,"medium-height":31,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/08\/HomesCom.svg","medium_large-width":131,"medium_large-height":31,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/08\/HomesCom.svg","large-width":131,"large-height":31,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/08\/HomesCom.svg","1536x1536-width":131,"1536x1536-height":31,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/08\/HomesCom.svg","2048x2048-width":131,"2048x2048-height":31,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/08\/HomesCom.svg","success-story-width":131,"success-story-height":31,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/08\/HomesCom.svg","profile_24-width":131,"profile_24-height":31,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/08\/HomesCom.svg","profile_48-width":131,"profile_48-height":31,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/08\/HomesCom.svg","profile_96-width":131,"profile_96-height":31,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/08\/HomesCom.svg","profile_150-width":131,"profile_150-height":31,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/08\/HomesCom.svg","profile_300-width":131,"profile_300-height":31}}},{"image":{"ID":19861,"id":19861,"title":"Booking Logo","filename":"Booking-Logo.svg","filesize":5986,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Booking-Logo.svg","link":"https:\/\/www.criteo.com\/br\/solutions\/customer-retention\/booking-logo\/","alt":"","author":"9","description":"","caption":"","name":"booking-logo","status":"inherit","uploaded_to":19855,"date":"2026-01-08 19:51:20","modified":"2026-01-08 19:55:04","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":143,"height":25,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Booking-Logo.svg","thumbnail-width":143,"thumbnail-height":25,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Booking-Logo.svg","medium-width":143,"medium-height":25,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Booking-Logo.svg","medium_large-width":143,"medium_large-height":25,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Booking-Logo.svg","large-width":143,"large-height":25,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Booking-Logo.svg","1536x1536-width":143,"1536x1536-height":25,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Booking-Logo.svg","2048x2048-width":143,"2048x2048-height":25,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Booking-Logo.svg","success-story-width":143,"success-story-height":25,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Booking-Logo.svg","profile_24-width":143,"profile_24-height":25,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Booking-Logo.svg","profile_48-width":143,"profile_48-height":25,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Booking-Logo.svg","profile_96-width":143,"profile_96-height":25,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Booking-Logo.svg","profile_150-width":143,"profile_150-height":25,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Booking-Logo.svg","profile_300-width":143,"profile_300-height":25}}},{"image":{"ID":19862,"id":19862,"title":"Logo Alternative.svg","filename":"Logo-Alternative.svg.svg","filesize":5776,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Logo-Alternative.svg.svg","link":"https:\/\/www.criteo.com\/br\/solutions\/customer-retention\/logo-alternative-svg\/","alt":"","author":"9","description":"","caption":"","name":"logo-alternative-svg","status":"inherit","uploaded_to":19855,"date":"2026-01-08 19:51:20","modified":"2026-01-08 19:55:04","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":179,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Logo-Alternative.svg.svg","thumbnail-width":179,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Logo-Alternative.svg.svg","medium-width":179,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Logo-Alternative.svg.svg","medium_large-width":179,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Logo-Alternative.svg.svg","large-width":179,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Logo-Alternative.svg.svg","1536x1536-width":179,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Logo-Alternative.svg.svg","2048x2048-width":179,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Logo-Alternative.svg.svg","success-story-width":179,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Logo-Alternative.svg.svg","profile_24-width":179,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Logo-Alternative.svg.svg","profile_48-width":179,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Logo-Alternative.svg.svg","profile_96-width":179,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Logo-Alternative.svg.svg","profile_150-width":179,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Logo-Alternative.svg.svg","profile_300-width":179,"profile_300-height":24}}},{"image":{"ID":19093,"id":19093,"title":"Macy's Logo","filename":"Macys-Logo-.svg","filesize":6146,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/05\/Macys-Logo-.svg","link":"https:\/\/www.criteo.com\/br\/business\/advertisers\/macys-logo\/","alt":"","author":"9","description":"","caption":"","name":"macys-logo","status":"inherit","uploaded_to":19089,"date":"2025-05-14 02:22:15","modified":"2025-05-14 02:37:13","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":101,"height":29,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/05\/Macys-Logo-.svg","thumbnail-width":101,"thumbnail-height":29,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/05\/Macys-Logo-.svg","medium-width":101,"medium-height":29,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/05\/Macys-Logo-.svg","medium_large-width":101,"medium_large-height":29,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/05\/Macys-Logo-.svg","large-width":101,"large-height":29,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/05\/Macys-Logo-.svg","1536x1536-width":101,"1536x1536-height":29,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/05\/Macys-Logo-.svg","2048x2048-width":101,"2048x2048-height":29,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/05\/Macys-Logo-.svg","success-story-width":101,"success-story-height":29,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/05\/Macys-Logo-.svg","profile_24-width":101,"profile_24-height":29,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/05\/Macys-Logo-.svg","profile_48-width":101,"profile_48-height":29,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/05\/Macys-Logo-.svg","profile_96-width":101,"profile_96-height":29,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/05\/Macys-Logo-.svg","profile_150-width":101,"profile_150-height":29,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/05\/Macys-Logo-.svg","profile_300-width":101,"profile_300-height":29}}}],"hero_right_image":{"ID":19856,"id":19856,"title":"Customer Retention_Hero 1","filename":"Customer-Retention_Hero-1.svg","filesize":252567,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Customer-Retention_Hero-1.svg","link":"https:\/\/www.criteo.com\/br\/solutions\/customer-retention\/customer-retention_hero-1\/","alt":"","author":"9","description":"","caption":"","name":"customer-retention_hero-1","status":"inherit","uploaded_to":19855,"date":"2026-01-08 19:51:16","modified":"2026-01-08 19:55:04","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":689,"height":540,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Customer-Retention_Hero-1.svg","thumbnail-width":689,"thumbnail-height":540,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Customer-Retention_Hero-1.svg","medium-width":689,"medium-height":540,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Customer-Retention_Hero-1.svg","medium_large-width":689,"medium_large-height":540,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Customer-Retention_Hero-1.svg","large-width":689,"large-height":540,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Customer-Retention_Hero-1.svg","1536x1536-width":689,"1536x1536-height":540,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Customer-Retention_Hero-1.svg","2048x2048-width":689,"2048x2048-height":540,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Customer-Retention_Hero-1.svg","success-story-width":689,"success-story-height":540,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Customer-Retention_Hero-1.svg","profile_24-width":689,"profile_24-height":540,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Customer-Retention_Hero-1.svg","profile_48-width":689,"profile_48-height":540,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Customer-Retention_Hero-1.svg","profile_96-width":689,"profile_96-height":540,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Customer-Retention_Hero-1.svg","profile_150-width":689,"profile_150-height":540,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Customer-Retention_Hero-1.svg","profile_300-width":689,"profile_300-height":540}},"background_gradient":"C-Retention","cta_button":{"type":"external","text":"Contatar vendas ","link_internal":null,"link_media":false,"link_external":"https:\/\/www.criteo.com\/br\/talk-to-an-expert\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light","ai_variant":"gradient-border","icon":"thin-arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"additional_buttons":false}},{"acf_fc_layout":"info_boxes_2025","info_boxes_2025":{"title":"Adeus, evas\u00e3o de clientes. Ol\u00e1, retorno.","subtitle":"As solu\u00e7\u00f5es de reten\u00e7\u00e3o de clientes da Criteo combinam a maior base de commerce data do mundo com IA comercial para ajudar voc\u00ea a reter, expandir e reconquistar seus melhores clientes.","add_labels":false,"info_boxes":[{"label":"","title":"Fa\u00e7a com que os novos clientes voltem","description":"As marcas que trabalham com a Criteo viram as chances de uma segunda compra aumentarem em 55%.","optional_link":null},{"label":"","title":"Reengaje clientes em risco","description":"Obtenha mais receitas recorrentes e dependa menos da rotina exaustiva de aquisi\u00e7\u00e3o de clientes.","optional_link":null},{"label":"","title":"Recupere clientes inativos","description":"Incentive os clientes inativos com campanhas baseadas em inten\u00e7\u00e3o, impulsionadas pela IA comercial da Criteo.","optional_link":null}]}},{"acf_fc_layout":"awards_2025","awards_2025":{"title":"Na reten\u00e7\u00e3o de clientes, timing \u00e9 tudo.","subtitle":"Com a confian\u00e7a de mais de 5.000 anunciantes para entregar a mensagem certa na hora certa.","awards":[{"award":{"ID":18959,"id":18959,"title":"Group 1000004386","filename":"Group-1000004386.svg","filesize":49566,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004386.svg","link":"https:\/\/www.criteo.com\/br\/business\/agencies\/group-1000004386\/","alt":"","author":"9","description":"","caption":"","name":"group-1000004386","status":"inherit","uploaded_to":18953,"date":"2025-04-24 19:23:04","modified":"2025-04-24 20:01:26","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":92,"height":103,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004386.svg","thumbnail-width":92,"thumbnail-height":103,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004386.svg","medium-width":92,"medium-height":103,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004386.svg","medium_large-width":92,"medium_large-height":103,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004386.svg","large-width":92,"large-height":103,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004386.svg","1536x1536-width":92,"1536x1536-height":103,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004386.svg","2048x2048-width":92,"2048x2048-height":103,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004386.svg","success-story-width":92,"success-story-height":103,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004386.svg","profile_24-width":92,"profile_24-height":103,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004386.svg","profile_48-width":92,"profile_48-height":103,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004386.svg","profile_96-width":92,"profile_96-height":103,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004386.svg","profile_150-width":92,"profile_150-height":103,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004386.svg","profile_300-width":92,"profile_300-height":103}}},{"award":{"ID":18960,"id":18960,"title":"Group 1000004390","filename":"Group-1000004390.svg","filesize":21370,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004390.svg","link":"https:\/\/www.criteo.com\/br\/business\/agencies\/group-1000004390\/","alt":"","author":"9","description":"","caption":"","name":"group-1000004390","status":"inherit","uploaded_to":18953,"date":"2025-04-24 19:23:04","modified":"2025-04-24 20:01:26","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":92,"height":103,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004390.svg","thumbnail-width":92,"thumbnail-height":103,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004390.svg","medium-width":92,"medium-height":103,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004390.svg","medium_large-width":92,"medium_large-height":103,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004390.svg","large-width":92,"large-height":103,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004390.svg","1536x1536-width":92,"1536x1536-height":103,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004390.svg","2048x2048-width":92,"2048x2048-height":103,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004390.svg","success-story-width":92,"success-story-height":103,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004390.svg","profile_24-width":92,"profile_24-height":103,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004390.svg","profile_48-width":92,"profile_48-height":103,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004390.svg","profile_96-width":92,"profile_96-height":103,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004390.svg","profile_150-width":92,"profile_150-height":103,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004390.svg","profile_300-width":92,"profile_300-height":103}}},{"award":{"ID":18961,"id":18961,"title":"Group 1000004388","filename":"Group-1000004388.svg","filesize":32667,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004388.svg","link":"https:\/\/www.criteo.com\/br\/business\/agencies\/group-1000004388\/","alt":"","author":"9","description":"","caption":"","name":"group-1000004388","status":"inherit","uploaded_to":18953,"date":"2025-04-24 19:23:04","modified":"2025-04-24 20:01:26","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":92,"height":104,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004388.svg","thumbnail-width":92,"thumbnail-height":104,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004388.svg","medium-width":92,"medium-height":104,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004388.svg","medium_large-width":92,"medium_large-height":104,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004388.svg","large-width":92,"large-height":104,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004388.svg","1536x1536-width":92,"1536x1536-height":104,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004388.svg","2048x2048-width":92,"2048x2048-height":104,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004388.svg","success-story-width":92,"success-story-height":104,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004388.svg","profile_24-width":92,"profile_24-height":104,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004388.svg","profile_48-width":92,"profile_48-height":104,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004388.svg","profile_96-width":92,"profile_96-height":104,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004388.svg","profile_150-width":92,"profile_150-height":104,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004388.svg","profile_300-width":92,"profile_300-height":104}}},{"award":{"ID":18962,"id":18962,"title":"Group 1000004387","filename":"Group-1000004387.svg","filesize":40958,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004387.svg","link":"https:\/\/www.criteo.com\/br\/business\/agencies\/group-1000004387\/","alt":"","author":"9","description":"","caption":"","name":"group-1000004387","status":"inherit","uploaded_to":18953,"date":"2025-04-24 19:23:04","modified":"2025-04-24 20:01:26","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":92,"height":104,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004387.svg","thumbnail-width":92,"thumbnail-height":104,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004387.svg","medium-width":92,"medium-height":104,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004387.svg","medium_large-width":92,"medium_large-height":104,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004387.svg","large-width":92,"large-height":104,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004387.svg","1536x1536-width":92,"1536x1536-height":104,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004387.svg","2048x2048-width":92,"2048x2048-height":104,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004387.svg","success-story-width":92,"success-story-height":104,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004387.svg","profile_24-width":92,"profile_24-height":104,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004387.svg","profile_48-width":92,"profile_48-height":104,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004387.svg","profile_96-width":92,"profile_96-height":104,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004387.svg","profile_150-width":92,"profile_150-height":104,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/04\/Group-1000004387.svg","profile_300-width":92,"profile_300-height":104}}}],"text_blocks":[{"text_block":"

Ajuste seus investimentos para crescer<\/h6>\n

Conquistar um novo cliente custa cinco vezes mais do que manter um existente, mas muitas marcas ainda dependem demais da aquisi\u00e7\u00e3o. Para melhores resultados, o equil\u00edbrio entre as duas estrat\u00e9gias \u00e9 fundamental.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

Evite a armadilha dos 90 dias<\/h6>\n

A janela de oportunidade \u00e9 curta. At\u00e9 90% dos clientes ficam inativos em 90 dias, sem nenhum engajamento proativo. Trabalhe com a Criteo para identificar pontos fracos na fideliza\u00e7\u00e3o, definir o momento ideal para o pr\u00f3ximo contato e manter os clientes engajados.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

N\u00e3o h\u00e1 bola de cristal<\/h6>\n

Sem os dados certos, \u00e9 dif\u00edcil entender em que ponto da jornada o cliente se encontra ou qual \u00e9 seu verdadeiro valor. A Criteo transforma sinais de com\u00e9rcio em insights acion\u00e1veis, ajudando voc\u00ea a antecipar, personalizar e gerar valor a longo prazo.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}]}},{"acf_fc_layout":"customer_segments_bento","customer_segments_bento":{"caption":"RECURSOS","title":"Fa\u00e7a com que seus melhores clientes voltem para comprar mais","bento_boxes":[{"button_label":"","tabs":[{"image":false,"title":"","bento_boxes":[{"type":"Text and image","copy":"

Cultive a fidelidade em cada etapa da jornada<\/h5>\n

Sejam clientes novos (0 a 1 m\u00eas), em risco (1 a 13 meses) ou inativos (mais de 13 meses), a Criteo ajuda voc\u00ea a reconquist\u00e1-los com mensagens personalizadas e automa\u00e7\u00e3o inteligente.<\/p>\n","columns":"4","image":{"ID":19857,"id":19857,"title":"loyalty","filename":"loyalty.svg","filesize":7619,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/loyalty.svg","link":"https:\/\/www.criteo.com\/br\/solutions\/customer-retention\/loyalty\/","alt":"","author":"9","description":"","caption":"","name":"loyalty","status":"inherit","uploaded_to":19855,"date":"2026-01-08 19:51:17","modified":"2026-01-08 19:55:04","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":451,"height":196,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/loyalty.svg","thumbnail-width":451,"thumbnail-height":196,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/loyalty.svg","medium-width":451,"medium-height":196,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/loyalty.svg","medium_large-width":451,"medium_large-height":196,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/loyalty.svg","large-width":451,"large-height":196,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/loyalty.svg","1536x1536-width":451,"1536x1536-height":196,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/loyalty.svg","2048x2048-width":451,"2048x2048-height":196,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/loyalty.svg","success-story-width":451,"success-story-height":196,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/loyalty.svg","profile_24-width":451,"profile_24-height":196,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/loyalty.svg","profile_48-width":451,"profile_48-height":196,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/loyalty.svg","profile_96-width":451,"profile_96-height":196,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/loyalty.svg","profile_150-width":451,"profile_150-height":196,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/loyalty.svg","profile_300-width":451,"profile_300-height":196}},"stretch_image":false},{"type":"Text and image","copy":"

Coloque seus first-party data para trabalhar<\/h5>\n

Integre dados de CRM, CDP ou lista de clientes para criar audi\u00eancias de reten\u00e7\u00e3o precisas com taxas de correspond\u00eancia superiores a 70%. A Criteo d\u00e1 suporte a mais de 20 integra\u00e7\u00f5es e \u00e0 segmenta\u00e7\u00e3o baseada em eventos, que pode ser atualizada em tempo real.<\/p>\n","columns":"8","image":{"ID":19858,"id":19858,"title":"first-party data","filename":"first-party-data.svg","filesize":44572,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/first-party-data.svg","link":"https:\/\/www.criteo.com\/br\/solutions\/customer-retention\/first-party-data\/","alt":"","author":"9","description":"","caption":"","name":"first-party-data","status":"inherit","uploaded_to":19855,"date":"2026-01-08 19:51:18","modified":"2026-01-08 19:55:04","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":879,"height":301,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/first-party-data.svg","thumbnail-width":879,"thumbnail-height":301,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/first-party-data.svg","medium-width":879,"medium-height":301,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/first-party-data.svg","medium_large-width":879,"medium_large-height":301,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/first-party-data.svg","large-width":879,"large-height":301,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/first-party-data.svg","1536x1536-width":879,"1536x1536-height":301,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/first-party-data.svg","2048x2048-width":879,"2048x2048-height":301,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/first-party-data.svg","success-story-width":879,"success-story-height":301,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/first-party-data.svg","profile_24-width":879,"profile_24-height":301,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/first-party-data.svg","profile_48-width":879,"profile_48-height":301,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/first-party-data.svg","profile_96-width":879,"profile_96-height":301,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/first-party-data.svg","profile_150-width":879,"profile_150-height":301,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/first-party-data.svg","profile_300-width":879,"profile_300-height":301}},"stretch_image":false},{"type":"Text and image","copy":"

Campanhas mais inteligentes a cada compra<\/h5>\n

Nossa solu\u00e7\u00e3o Commerce AI otimiza o que realmente conta: taxa de recompra, LTV e potencial de cross-selling. Com relat\u00f3rios integrados de ciclo de vida do cliente e monitoramento de performance em tempo real, suas campanhas continuam aprendendo e ganhando for\u00e7a ao longo do tempo.<\/p>\n","columns":"6","image":{"ID":19859,"id":19859,"title":"geting smarter","filename":"geting-smarter.svg","filesize":40426,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/geting-smarter.svg","link":"https:\/\/www.criteo.com\/br\/solutions\/customer-retention\/geting-smarter\/","alt":"","author":"9","description":"","caption":"","name":"geting-smarter","status":"inherit","uploaded_to":19855,"date":"2026-01-08 19:51:18","modified":"2026-01-08 19:55:04","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":665,"height":230,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/geting-smarter.svg","thumbnail-width":665,"thumbnail-height":230,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/geting-smarter.svg","medium-width":665,"medium-height":230,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/geting-smarter.svg","medium_large-width":665,"medium_large-height":230,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/geting-smarter.svg","large-width":665,"large-height":230,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/geting-smarter.svg","1536x1536-width":665,"1536x1536-height":230,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/geting-smarter.svg","2048x2048-width":665,"2048x2048-height":230,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/geting-smarter.svg","success-story-width":665,"success-story-height":230,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/geting-smarter.svg","profile_24-width":665,"profile_24-height":230,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/geting-smarter.svg","profile_48-width":665,"profile_48-height":230,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/geting-smarter.svg","profile_96-width":665,"profile_96-height":230,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/geting-smarter.svg","profile_150-width":665,"profile_150-height":230,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/geting-smarter.svg","profile_300-width":665,"profile_300-height":230}},"stretch_image":false},{"type":"Text and image","copy":"

Diga adeus \u00e0s adivinha\u00e7\u00f5es<\/h5>\n

D\u00ea uma guinada com segmenta\u00e7\u00e3o baseada em IA e no comportamento real de compra. Seja para reativar consumidores inativos ou recompensar os fi\u00e9is, o Commerce Audiences da Criteo ajuda a encontrar, engajar e fidelizar os clientes que mais contam para voc\u00ea.<\/p>\n","columns":"6","image":{"ID":19860,"id":19860,"title":"guesswork","filename":"guesswork.svg","filesize":19977,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/guesswork.svg","link":"https:\/\/www.criteo.com\/br\/solutions\/customer-retention\/guesswork\/","alt":"","author":"9","description":"","caption":"","name":"guesswork","status":"inherit","uploaded_to":19855,"date":"2026-01-08 19:51:18","modified":"2026-01-08 19:55:04","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":665,"height":204,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/guesswork.svg","thumbnail-width":665,"thumbnail-height":204,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/guesswork.svg","medium-width":665,"medium-height":204,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/guesswork.svg","medium_large-width":665,"medium_large-height":204,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/guesswork.svg","large-width":665,"large-height":204,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/guesswork.svg","1536x1536-width":665,"1536x1536-height":204,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/guesswork.svg","2048x2048-width":665,"2048x2048-height":204,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/guesswork.svg","success-story-width":665,"success-story-height":204,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/guesswork.svg","profile_24-width":665,"profile_24-height":204,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/guesswork.svg","profile_48-width":665,"profile_48-height":204,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/guesswork.svg","profile_96-width":665,"profile_96-height":204,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/guesswork.svg","profile_150-width":665,"profile_150-height":204,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/guesswork.svg","profile_300-width":665,"profile_300-height":204}},"stretch_image":false}]}]}],"apply_platform_page_styles":false}},{"acf_fc_layout":"info_boxes_2025","info_boxes_2025":{"title":"Uma segmenta\u00e7\u00e3o melhor come\u00e7a em casa","subtitle":"Use seus dados prim\u00e1rios, conhecidos como \"first-party data\", para conectar, converter e fidelizar clientes.","add_labels":false,"info_boxes":[{"label":"","title":"Plataformas de dados do cliente (CDPs)","description":"Conecte-se \u00e0s plataformas Segment, mParticle, Tealium e outras para ativa\u00e7\u00e3o instant\u00e2nea de audi\u00eancias.","optional_link":null},{"label":"","title":"Integra\u00e7\u00f5es de CRM e email","description":"Suba listas das plataformas Klaviyo, Bluecore, Mailchimp e HubSpot com taxas de correspond\u00eancia acima de 70%.","optional_link":null},{"label":"","title":"Segmenta\u00e7\u00e3o baseada em eventos","description":"Capture as a\u00e7\u00f5es dos consumidores em tempo real com a OneTag para criar audi\u00eancias din\u00e2micas e responsivas.","optional_link":null},{"label":"","title":"Integra\u00e7\u00e3o de dados offline","description":"Carregue transa\u00e7\u00f5es de loja f\u00edsica e sinais offline via API ou upload seguro de arquivos.","optional_link":null}]}},{"acf_fc_layout":"three_success_stories_2025","three_success_stories_2025":{"type":"Success Story","title":"

Vit\u00f3rias<\/em> pedem bis<\/p>\n","description":"

Descubra por que\u00a0mais de 17.000 clientes globais<\/strong>\u00a0j\u00e1 fizeram parceria com a Criteo.<\/p>\n","buttons":[{"button":{"type":"external","text":"Ver todas as hist\u00f3rias ","link_internal":null,"link_media":false,"link_external":"https:\/\/www.criteo.com\/br\/success-stories\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"thin-arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"button":{"type":"external","text":"Contatar vendas","link_internal":null,"link_media":false,"link_external":"https:\/\/www.criteo.com\/br\/talk-to-an-expert\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}],"featured_ss":[{"ID":18633,"post_author":"169","post_date":"2024-10-31 12:48:48","post_date_gmt":"2024-10-31 12:48:48","post_content":"","post_title":"Electrolux 2","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"electrolux-2","to_ping":"","pinged":"","post_modified":"2025-02-12 18:09:24","post_modified_gmt":"2025-02-12 18:09:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.criteo.com\/br\/?post_type=success-stories&p=18633","menu_order":0,"post_type":"success-stories","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":19683,"post_author":"169","post_date":"2025-07-22 10:58:26","post_date_gmt":"2025-07-22 14:58:26","post_content":"","post_title":"ABOUT YOU","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"about-you","to_ping":"","pinged":"","post_modified":"2025-12-08 20:33:41","post_modified_gmt":"2025-12-09 01:33:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.criteo.com\/?post_type=success-stories&p=414614","menu_order":0,"post_type":"success-stories","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":19445,"post_author":"169","post_date":"2025-08-18 14:03:52","post_date_gmt":"2025-08-18 14:03:52","post_content":"","post_title":"Farmacia Sim\u00e1n","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"farmacia-siman","to_ping":"","pinged":"","post_modified":"2026-03-31 14:40:05","post_modified_gmt":"2026-03-31 14:40:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.criteo.com\/?post_type=success-stories&p=414649","menu_order":0,"post_type":"success-stories","post_mime_type":"","comment_count":"0","filter":"raw"}],"open_ss_in_new_tab":false,"video_cta":"Play Video","videos":false,"attach_to_next_section":true}},{"acf_fc_layout":"text_and_image_block_2025","text_and_image_block_2025":{"title":"

Veja seus an\u00fancios em todos os
\nlugares certos<\/em><\/h4>\n

Invent\u00e1rio global premium com entrega eficiente, addressability sustent\u00e1vel e mensura\u00e7\u00e3o transparente.<\/p>\n","image":{"ID":19843,"id":19843,"title":"Frame 1000005076","filename":"Frame-1000005076.svg","filesize":184488,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Frame-1000005076.svg","link":"https:\/\/www.criteo.com\/br\/solutions\/customer-acquisition\/frame-1000005076\/","alt":"","author":"9","description":"","caption":"","name":"frame-1000005076","status":"inherit","uploaded_to":19852,"date":"2026-01-08 19:04:57","modified":"2026-01-08 19:16:59","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":1402,"height":392,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Frame-1000005076.svg","thumbnail-width":1402,"thumbnail-height":392,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Frame-1000005076.svg","medium-width":1402,"medium-height":392,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Frame-1000005076.svg","medium_large-width":1402,"medium_large-height":392,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Frame-1000005076.svg","large-width":1402,"large-height":392,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Frame-1000005076.svg","1536x1536-width":1402,"1536x1536-height":392,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Frame-1000005076.svg","2048x2048-width":1402,"2048x2048-height":392,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Frame-1000005076.svg","success-story-width":1402,"success-story-height":392,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Frame-1000005076.svg","profile_24-width":1402,"profile_24-height":392,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Frame-1000005076.svg","profile_48-width":1402,"profile_48-height":392,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Frame-1000005076.svg","profile_96-width":1402,"profile_96-height":392,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Frame-1000005076.svg","profile_150-width":1402,"profile_150-height":392,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Frame-1000005076.svg","profile_300-width":1402,"profile_300-height":392}},"image_mobile":{"ID":19844,"id":19844,"title":"C-Acquisition Ecosystem_Mobile","filename":"C-Acquisition-Ecosystem_Mobile.svg","filesize":73644,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/C-Acquisition-Ecosystem_Mobile.svg","link":"https:\/\/www.criteo.com\/br\/solutions\/customer-acquisition\/c-acquisition-ecosystem_mobile\/","alt":"","author":"9","description":"","caption":"","name":"c-acquisition-ecosystem_mobile","status":"inherit","uploaded_to":19852,"date":"2026-01-08 19:04:57","modified":"2026-01-08 19:16:59","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":294,"height":495,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/C-Acquisition-Ecosystem_Mobile.svg","thumbnail-width":294,"thumbnail-height":495,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/C-Acquisition-Ecosystem_Mobile.svg","medium-width":294,"medium-height":495,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/C-Acquisition-Ecosystem_Mobile.svg","medium_large-width":294,"medium_large-height":495,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/C-Acquisition-Ecosystem_Mobile.svg","large-width":294,"large-height":495,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/C-Acquisition-Ecosystem_Mobile.svg","1536x1536-width":294,"1536x1536-height":495,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/C-Acquisition-Ecosystem_Mobile.svg","2048x2048-width":294,"2048x2048-height":495,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/C-Acquisition-Ecosystem_Mobile.svg","success-story-width":294,"success-story-height":495,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/C-Acquisition-Ecosystem_Mobile.svg","profile_24-width":294,"profile_24-height":495,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/C-Acquisition-Ecosystem_Mobile.svg","profile_48-width":294,"profile_48-height":495,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/C-Acquisition-Ecosystem_Mobile.svg","profile_96-width":294,"profile_96-height":495,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/C-Acquisition-Ecosystem_Mobile.svg","profile_150-width":294,"profile_150-height":495,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/C-Acquisition-Ecosystem_Mobile.svg","profile_300-width":294,"profile_300-height":495}},"bottom_logos":false,"remove_background_and_borders":false,"attach_to_previous_section":true}},{"acf_fc_layout":"three_boxes_2025","three_boxes_2025":{"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"INSIGHTS ","caption_is_page_title":false,"title":"Atualize-se sobre reten\u00e7\u00e3o de clientes","title_size":"h2","description":"

As estrat\u00e9gias, tend\u00eancias e recursos t\u00e9cnicos mais atualizados que voc\u00ea precisa para aumentar a fideliza\u00e7\u00e3o e a receita recorrente.<\/p>\n","description_font_size":"default"}},"button_on_hover":false,"boxes":[{"type":"Centro de Ajuda","title":"Novidades","description":"Fique por dentro das atualiza\u00e7\u00f5es do Commerce Growth.","link":{"title":"Ver agora","url":"https:\/\/help.criteo.com\/kb\/pt\/whats-new-432083","target":"_blank"}},{"type":"Recurso","title":"Addressability","description":"Saiba como a Criteo aborda a addressability em um cen\u00e1rio em constante transforma\u00e7\u00e3o.","link":{"title":"Ler mais","url":"https:\/\/www.criteo.com\/br\/solutions\/addressability\/","target":""}},{"type":"Como come\u00e7ar","title":"Documenta\u00e7\u00e3o de API","description":"Explore guias detalhados, especifica\u00e7\u00f5es e exemplos para integrar os recursos da Criteo \u00e0 sua pr\u00f3pria infraestrutura tecnol\u00f3gica.","link":{"title":"Ver documenta\u00e7\u00e3o","url":"https:\/\/developers.criteo.com\/retail-media\/docs\/welcome-to-criteo","target":"_blank"}}],"additional_note":"Encontre mais recursos valiosos em nosso Centro de Recursos.<\/a>","additional_link":""}},{"acf_fc_layout":"cta_block_2025","cta_block_2025":{"style":"v1","color_scheme":"dark_blue","color_scheme_2":"dark_blue","subtitle":"

Encontre clientes fi\u00e9is \u00e0 Criteo<\/h2>\n

Quer transformar uma primeira compra em fidelidade?<\/p>\n","link":{"title":"Vamos conversar","url":"https:\/\/www.criteo.com\/br\/talk-to-an-expert\/","target":""}}},{"acf_fc_layout":"faq_2025","faq_2025":{"caption":"Perguntas frequentes","title":"Perguntas? N\u00f3s temos as respostas.","faqs":[{"faq_title":"Por que a reten\u00e7\u00e3o \u00e9 t\u00e3o importante quanto a aquisi\u00e7\u00e3o?","faq_content":"

Conquistar novos clientes \u00e9 apenas metade da batalha \u2013 fideliz\u00e1-los \u00e9 o que impulsiona o crescimento a longo prazo. Clientes fi\u00e9is gastam mais, compram com mais frequ\u00eancia e t\u00eam maior probabilidade de defender sua marca.<\/p>\n"},{"faq_title":"Como a Criteo ajuda as marcas a melhorar a reten\u00e7\u00e3o de clientes?","faq_content":"

A plataforma da Criteo, impulsionada por IA, utiliza insights comerciais para identificar seus clientes existentes na internet aberta e reengaj\u00e1-los com an\u00fancios, ofertas e recomenda\u00e7\u00f5es personalizadas que mant\u00eam sua marca em destaque.<\/p>\n"},{"faq_title":"As campanhas da Criteo podem segmentar campanhas tanto de aquisi\u00e7\u00e3o quanto de reten\u00e7\u00e3o?","faq_content":"

Sim. Com a solu\u00e7\u00e3o Commerce Growth da Criteo, voc\u00ea pode veicular campanhas focadas na aquisi\u00e7\u00e3o de novos consumidores, no reengajamento de clientes inativos ou no up-selling para clientes fi\u00e9is \u2013 tudo a partir de uma plataforma unificada.<\/p>\n"},{"faq_title":"Que tipos de segmentos de clientes posso usar?","faq_content":"

As audi\u00eancias de reten\u00e7\u00e3o geralmente incluem:<\/p>\n

    \n
  • Membros de clubes de fidelidade com ofertas exclusivas<\/li>\n
  • Consumidores ocasionais para incentivar compras recorrentes<\/li>\n
  • Consumidores sazonais ou ocasionais<\/li>\n
  • Clientes em risco para evitar evas\u00e3o<\/li>\n
  • Clientes inativos para traz\u00ea-los de volta<\/li>\n<\/ul>\n"},{"faq_title":"Como a performance \u00e9 mensurada?","faq_content":"

    A Criteo oferece relat\u00f3rios transparentes com m\u00e9tricas como taxa de recompra, aumento do Customer Lifetime Value (LTV), vendas incrementais e retorno sobre o investimento em publicidade, para voc\u00ea ver o verdadeiro impacto de suas campanhas de reten\u00e7\u00e3o.<\/p>\n"},{"faq_title":"Como funciona a integra\u00e7\u00e3o de dados?","faq_content":"

    A Criteo integra-se com mais de 20 plataformas de dados, CDPs e CRMs l\u00edderes de mercado. Voc\u00ea pode subir listas de contatos, conectar-se via API ou SFTP ou utilizar o rastreamento de eventos no pr\u00f3prio site. Essa flexibilidade garante que voc\u00ea possa ativar campanhas de reten\u00e7\u00e3o com as fontes de dados que j\u00e1 utiliza.<\/p>\n"},{"faq_title":"Como a Criteo garante a privacidade e a seguran\u00e7a dos dados?","faq_content":"

    A Criteo adota uma abordagem rigorosa de privacidade desde a concep\u00e7\u00e3o. Todos os dados s\u00e3o pseudonimizados (por exemplo, emails criptografados), armazenados com seguran\u00e7a em nossos pr\u00f3prios data centers na UE e usados somente com o devido consentimento do usu\u00e1rio. Cumprimos o GDPR e as leis globais de prote\u00e7\u00e3o de dados, garantindo a privacidade do usu\u00e1rio e, ao mesmo tempo, mantendo a efic\u00e1cia das campanhas.<\/p>\n"},{"faq_title":"Quais formatos e canais de an\u00fancios est\u00e3o dispon\u00edveis?","faq_content":"

    As campanhas de reten\u00e7\u00e3o s\u00e3o veiculadas em Display, Native e V\u00eddeo. Os formatos incluem an\u00fancios din\u00e2micos, posicionamentos nativos adapt\u00e1veis, criativos compr\u00e1veis e v\u00eddeos personalizados, garantindo que voc\u00ea alcance os clientes onde quer que eles comprem e naveguem.<\/p>\n"}]}}],"additional_code":""},"yoast_head":"\nReten\u00e7\u00e3o de clientes | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Aumente a reten\u00e7\u00e3o de clientes com IA para com\u00e9rcio. Ative first-party data, segmente cada etapa do ciclo de vida, reduza o churn e impulsione a recompra com resultados comprovados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/br\/solutions\/customer-retention\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reten\u00e7\u00e3o de clientes | BR - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Aumente a reten\u00e7\u00e3o de clientes com IA para com\u00e9rcio. Ative first-party data, segmente cada etapa do ciclo de vida, reduza o churn e impulsione a recompra com resultados comprovados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/br\/solutions\/customer-retention\/\" \/>\n<meta property=\"og:site_name\" content=\"BR - Criteo.com\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T14:41:47+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": \"WebPage\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/solutions\/customer-retention\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/br\/solutions\/customer-retention\/\",\n\t \"name\": \"Reten\u00e7\u00e3o de clientes | BR - Criteo.com\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#website\"\n\t },\n\t \"datePublished\": \"2025-10-14T15:53:17+00:00\",\n\t \"dateModified\": \"2026-03-10T14:41:47+00:00\",\n\t \"description\": \"Aumente a reten\u00e7\u00e3o de clientes com IA para com\u00e9rcio. Ative first-party data, segmente cada etapa do ciclo de vida, reduza o churn e impulsione a recompra com resultados comprovados.\",\n\t \"breadcrumb\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/solutions\/customer-retention\/#breadcrumb\"\n\t },\n\t \"inLanguage\": \"pt-PT\",\n\t \"potentialAction\": [\n\t {\n\t \"@type\": \"ReadAction\",\n\t \"target\": [\n\t \"https:\/\/www.criteo.com\/br\/solutions\/customer-retention\/\"\n\t ]\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/solutions\/customer-retention\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/br\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"Solutions\",\n\t \"item\": \"https:\/\/www.criteo.com\/br\/?page_id=9912\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 3,\n\t \"name\": \"Customer Retention\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"WebSite\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#website\",\n\t \"url\": \"https:\/\/www.criteo.com\/br\/\",\n\t \"name\": \"BR - Criteo.com\",\n\t \"description\": \"\",\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#organization\"\n\t },\n\t \"potentialAction\": [\n\t {\n\t \"@type\": \"SearchAction\",\n\t \"target\": {\n\t \"@type\": \"EntryPoint\",\n\t \"urlTemplate\": \"https:\/\/www.criteo.com\/br\/?s={search_term_string}\"\n\t },\n\t \"query-input\": {\n\t \"@type\": \"PropertyValueSpecification\",\n\t \"valueRequired\": true,\n\t \"valueName\": \"search_term_string\"\n\t }\n\t }\n\t ],\n\t \"inLanguage\": \"pt-PT\"\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/br\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"pt-PT\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#\/schema\/logo\/image\/\"\n\t }\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reten\u00e7\u00e3o de clientes | BR - Criteo.com","description":"Aumente a reten\u00e7\u00e3o de clientes com IA para com\u00e9rcio. Ative first-party data, segmente cada etapa do ciclo de vida, reduza o churn e impulsione a recompra com resultados comprovados.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/br\/solutions\/customer-retention\/","og_locale":"pt_PT","og_type":"article","og_title":"Reten\u00e7\u00e3o de clientes | BR - Criteo.com","og_description":"Aumente a reten\u00e7\u00e3o de clientes com IA para com\u00e9rcio. Ative first-party data, segmente cada etapa do ciclo de vida, reduza o churn e impulsione a recompra com resultados comprovados.","og_url":"https:\/\/www.criteo.com\/br\/solutions\/customer-retention\/","og_site_name":"BR - Criteo.com","article_modified_time":"2026-03-10T14:41:47+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.criteo.com\/br\/solutions\/customer-retention\/","url":"https:\/\/www.criteo.com\/br\/solutions\/customer-retention\/","name":"Reten\u00e7\u00e3o de clientes | BR - Criteo.com","isPartOf":{"@id":"https:\/\/www.criteo.com\/br\/#website"},"datePublished":"2025-10-14T15:53:17+00:00","dateModified":"2026-03-10T14:41:47+00:00","description":"Aumente a reten\u00e7\u00e3o de clientes com IA para com\u00e9rcio. Ative first-party data, segmente cada etapa do ciclo de vida, reduza o churn e impulsione a recompra com resultados comprovados.","breadcrumb":{"@id":"https:\/\/www.criteo.com\/br\/solutions\/customer-retention\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.criteo.com\/br\/solutions\/customer-retention\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/br\/solutions\/customer-retention\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/br\/"},{"@type":"ListItem","position":2,"name":"Solutions","item":"https:\/\/www.criteo.com\/br\/?page_id=9912"},{"@type":"ListItem","position":3,"name":"Customer Retention"}]},{"@type":"WebSite","@id":"https:\/\/www.criteo.com\/br\/#website","url":"https:\/\/www.criteo.com\/br\/","name":"BR - Criteo.com","description":"","publisher":{"@id":"https:\/\/www.criteo.com\/br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.criteo.com\/br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/br\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/br\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.criteo.com\/br\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/br\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/pages\/19855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/comments?post=19855"}],"version-history":[{"count":3,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/pages\/19855\/revisions"}],"predecessor-version":[{"id":20033,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/pages\/19855\/revisions\/20033"}],"up":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/pages\/9912"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/media?parent=19855"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/coauthors?post=19855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}