{"id":19885,"date":"2025-10-14T18:08:43","date_gmt":"2025-10-14T22:08:43","guid":{"rendered":"https:\/\/www.criteo.com\/?page_id=414936"},"modified":"2026-02-03T16:25:34","modified_gmt":"2026-02-03T16:25:34","slug":"consumer-electronics","status":"publish","type":"page","link":"https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/","title":{"rendered":"CONSUMER ELECTRONICS"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":159,"featured_media":0,"parent":19607,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/pageModular2020.php","meta":{"_acf_changed":false,"footnotes":""},"coauthors":[627],"class_list":["post-19885","page","type-page","status-publish"],"acf":{"track_page_in_segment":false,"segment_page_name":"","remove_header":false,"remove_footer":false,"add_password_protected_layout":false,"remove_from_internal_search":false,"use_transparent_header":true,"use_transparent_header_dark_menus":false,"use_transparent_header_normal":false,"background_color_modular":"neutral gray","layouts":[{"acf_fc_layout":"customer_segments_hero_2025","customer_segments_hero_2025":{"caption":"ELETR\u00d4NICOS DE CONSUMO","title_subtitle":"

Ative campanhas mais inteligentes<\/h1>\n

Alcance os consumidores certos, explorando bilh\u00f5es de sinais de inten\u00e7\u00e3o, audi\u00eancias precisas, mensagens din\u00e2micas e ativa\u00e7\u00e3o omnichannel para impulsionar as vendas no site da marca ou do varejista.<\/p>\n","logos_title":"","logos":[{"image":{"ID":19944,"id":19944,"title":"asus-white-logo-png-22","filename":"asus-white-logo-png-22.png","filesize":21281,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/02\/asus-white-logo-png-22.png","link":"https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/asus-white-logo-png-22\/","alt":"","author":"9","description":"","caption":"","name":"asus-white-logo-png-22","status":"inherit","uploaded_to":19885,"date":"2026-02-03 16:24:57","modified":"2026-02-03 16:25:10","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":667,"height":195,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/02\/asus-white-logo-png-22-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/02\/asus-white-logo-png-22-300x88.png","medium-width":300,"medium-height":88,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/02\/asus-white-logo-png-22.png","medium_large-width":640,"medium_large-height":187,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/02\/asus-white-logo-png-22.png","large-width":640,"large-height":187,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/02\/asus-white-logo-png-22.png","1536x1536-width":667,"1536x1536-height":195,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/02\/asus-white-logo-png-22.png","2048x2048-width":667,"2048x2048-height":195,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/02\/asus-white-logo-png-22-630x184.png","success-story-width":630,"success-story-height":184,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/02\/asus-white-logo-png-22-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/02\/asus-white-logo-png-22-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/02\/asus-white-logo-png-22-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/02\/asus-white-logo-png-22-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/02\/asus-white-logo-png-22-300x195.png","profile_300-width":300,"profile_300-height":195}}},{"image":{"ID":19887,"id":19887,"title":"microsoft white","filename":"microsoft-white-2.svg","filesize":9303,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/microsoft-white-2.svg","link":"https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/microsoft-white\/","alt":"","author":"9","description":"","caption":"","name":"microsoft-white","status":"inherit","uploaded_to":19885,"date":"2026-01-13 17:26:43","modified":"2026-01-13 17:35:19","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":450,"height":95,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/microsoft-white-2.svg","thumbnail-width":450,"thumbnail-height":95,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/microsoft-white-2.svg","medium-width":450,"medium-height":95,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/microsoft-white-2.svg","medium_large-width":450,"medium_large-height":95,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/microsoft-white-2.svg","large-width":450,"large-height":95,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/microsoft-white-2.svg","1536x1536-width":450,"1536x1536-height":95,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/microsoft-white-2.svg","2048x2048-width":450,"2048x2048-height":95,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/microsoft-white-2.svg","success-story-width":450,"success-story-height":95,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/microsoft-white-2.svg","profile_24-width":450,"profile_24-height":95,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/microsoft-white-2.svg","profile_48-width":450,"profile_48-height":95,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/microsoft-white-2.svg","profile_96-width":450,"profile_96-height":95,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/microsoft-white-2.svg","profile_150-width":450,"profile_150-height":95,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/microsoft-white-2.svg","profile_300-width":450,"profile_300-height":95}}},{"image":{"ID":19533,"id":19533,"title":"samsung_logo","filename":"samsung_logo.svg","filesize":3643,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/samsung_logo.svg","link":"https:\/\/www.criteo.com\/br\/platform\/commerce-max\/samsung_logo\/","alt":"","author":"9","description":"","caption":"","name":"samsung_logo","status":"inherit","uploaded_to":19530,"date":"2025-09-02 15:27:39","modified":"2025-09-02 15:28:15","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":133,"height":21,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/samsung_logo.svg","thumbnail-width":133,"thumbnail-height":21,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/samsung_logo.svg","medium-width":133,"medium-height":21,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/samsung_logo.svg","medium_large-width":133,"medium_large-height":21,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/samsung_logo.svg","large-width":133,"large-height":21,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/samsung_logo.svg","1536x1536-width":133,"1536x1536-height":21,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/samsung_logo.svg","2048x2048-width":133,"2048x2048-height":21,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/samsung_logo.svg","success-story-width":133,"success-story-height":21,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/samsung_logo.svg","profile_24-width":133,"profile_24-height":21,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/samsung_logo.svg","profile_48-width":133,"profile_48-height":21,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/samsung_logo.svg","profile_96-width":133,"profile_96-height":21,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/samsung_logo.svg","profile_150-width":133,"profile_150-height":21,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/09\/samsung_logo.svg","profile_300-width":133,"profile_300-height":21}}},{"image":{"ID":19888,"id":19888,"title":"Nintendo Logo.svg","filename":"Nintendo-Logo.svg.svg","filesize":3938,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Nintendo-Logo.svg.svg","link":"https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/nintendo-logo-svg\/","alt":"","author":"9","description":"","caption":"","name":"nintendo-logo-svg","status":"inherit","uploaded_to":19885,"date":"2026-01-13 17:26:43","modified":"2026-01-13 17:35:19","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":94,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Nintendo-Logo.svg.svg","thumbnail-width":94,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Nintendo-Logo.svg.svg","medium-width":94,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Nintendo-Logo.svg.svg","medium_large-width":94,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Nintendo-Logo.svg.svg","large-width":94,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Nintendo-Logo.svg.svg","1536x1536-width":94,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Nintendo-Logo.svg.svg","2048x2048-width":94,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Nintendo-Logo.svg.svg","success-story-width":94,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Nintendo-Logo.svg.svg","profile_24-width":94,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Nintendo-Logo.svg.svg","profile_48-width":94,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Nintendo-Logo.svg.svg","profile_96-width":94,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Nintendo-Logo.svg.svg","profile_150-width":94,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Nintendo-Logo.svg.svg","profile_300-width":94,"profile_300-height":24}}}],"hero_right_image":{"ID":19889,"id":19889,"title":"CE - Hero (1)","filename":"CE-Hero-1.png","filesize":452285,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE-Hero-1.png","link":"https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/ce-hero-1\/","alt":"","author":"9","description":"","caption":"","name":"ce-hero-1","status":"inherit","uploaded_to":19885,"date":"2026-01-13 17:26:44","modified":"2026-01-13 17:35:19","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":1378,"height":1080,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE-Hero-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE-Hero-1-300x235.png","medium-width":300,"medium-height":235,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE-Hero-1-768x602.png","medium_large-width":640,"medium_large-height":502,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE-Hero-1-1024x803.png","large-width":640,"large-height":502,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE-Hero-1.png","1536x1536-width":1378,"1536x1536-height":1080,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE-Hero-1.png","2048x2048-width":1378,"2048x2048-height":1080,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE-Hero-1-630x494.png","success-story-width":630,"success-story-height":494,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE-Hero-1-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE-Hero-1-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE-Hero-1-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE-Hero-1-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE-Hero-1-300x300.png","profile_300-width":300,"profile_300-height":300}},"background_gradient":"CE","cta_button":{"type":"external","text":"Contatar vendas","link_internal":null,"link_media":false,"link_external":"https:\/\/www.criteo.com\/br\/talk-to-an-expert\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light","ai_variant":"gradient-border","icon":"thin-arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"additional_buttons":false}},{"acf_fc_layout":"challenge_2025","challenge_2025":{"title":"Transforme pesquisa e hesita\u00e7\u00e3o em a\u00e7\u00e3o","challenge_title":"DESAFIO ","problem_name":"Problema","solution_name":"Solu\u00e7\u00e3o","how_criteo_helps_name":"Como a Criteo ajuda","challenges":[{"challenge_title":"Produtos caros exigem muita pesquisa antes de cada compra.","problem":"Os produtos eletr\u00f4nicos de consumo costumam ser mais caros, o que resulta em mais pesquisa e considera\u00e7\u00e3o e em um processo mais longo antes da compra.","solution":"Ative uma campanha multicanal em web aberta, retail media, redes sociais e CTV para manter sua marca na mente dos consumidores enquanto pesquisam e avaliam as op\u00e7\u00f5es.","how_criteo_helps":"Nossas solu\u00e7\u00f5es de publicidade omnichannel ajudam a alcan\u00e7ar consumidores de eletr\u00f4nicos em todas as telas, em todas as paradas, em cada etapa da jornada de compra."},{"challenge_title":"Consumidores mais econ\u00f4micos pensar\u00e3o duas vezes antes de comprar produtos caros.","problem":"Consumidores preocupados com pre\u00e7os s\u00e3o menos propensos a gastar muito em novos eletr\u00f4nicos que pesam no bolso.","solution":"Conectar os consumidores a produtos que se encaixem em seus estilos de vida, destacando pre\u00e7os, acess\u00f3rios e especifica\u00e7\u00f5es adequados para eles.","how_criteo_helps":"Com Commerce Audiences, segmente os usu\u00e1rios por padr\u00f5es de gastos ou faixas de pre\u00e7o para conectar os consumidores em potencial \u00e0s suas linhas de produtos."}]}},{"acf_fc_layout":"customer_segments_bento","customer_segments_bento":{"caption":"NOSSA PLATAFORMA","title":"Ad tech para ajudar vender sua tecnologia","bento_boxes":[{"button_label":"M\u00eddia de performance","tabs":[{"image":{"ID":19890,"id":19890,"title":"Commerce Audience CE Industry","filename":"Commerce-Audience-CE-Industry.svg","filesize":5213,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Commerce-Audience-CE-Industry.svg","link":"https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/commerce-audience-ce-industry\/","alt":"","author":"9","description":"","caption":"","name":"commerce-audience-ce-industry","status":"inherit","uploaded_to":19885,"date":"2026-01-13 17:26:48","modified":"2026-01-13 17:35:19","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":22,"height":22,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Commerce-Audience-CE-Industry.svg","thumbnail-width":22,"thumbnail-height":22,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Commerce-Audience-CE-Industry.svg","medium-width":22,"medium-height":22,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Commerce-Audience-CE-Industry.svg","medium_large-width":22,"medium_large-height":22,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Commerce-Audience-CE-Industry.svg","large-width":22,"large-height":22,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Commerce-Audience-CE-Industry.svg","1536x1536-width":22,"1536x1536-height":22,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Commerce-Audience-CE-Industry.svg","2048x2048-width":22,"2048x2048-height":22,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Commerce-Audience-CE-Industry.svg","success-story-width":22,"success-story-height":22,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Commerce-Audience-CE-Industry.svg","profile_24-width":22,"profile_24-height":22,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Commerce-Audience-CE-Industry.svg","profile_48-width":22,"profile_48-height":22,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Commerce-Audience-CE-Industry.svg","profile_96-width":22,"profile_96-height":22,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Commerce-Audience-CE-Industry.svg","profile_150-width":22,"profile_150-height":22,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Commerce-Audience-CE-Industry.svg","profile_300-width":22,"profile_300-height":22}},"title":"Commerce Audiences","bento_boxes":[{"type":"Text and image","copy":"

De smartphones a casas inteligentes \u2014 alcance os consumidores que est\u00e3o de olho no pr\u00f3ximo gadget<\/h4>\n

A jornada de cada consumidor at\u00e9 a compra do seu mais novo dispositivo \u00e9 diferente. Usando IA e sinais de com\u00e9rcio em tempo real, criamos audi\u00eancias hiper-relevantes. Estejam comparando especifica\u00e7\u00f5es, adicionando itens a uma lista de desejos ou prontas para comprar, conectamos voc\u00eas no momento certo.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"","columns":"6","image":{"ID":19891,"id":19891,"title":"CE_Commerce Audiences","filename":"CE_Commerce-Audiences.svg","filesize":29593,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Commerce-Audiences.svg","link":"https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/ce_commerce-audiences\/","alt":"","author":"9","description":"","caption":"","name":"ce_commerce-audiences","status":"inherit","uploaded_to":19885,"date":"2026-01-13 17:26:48","modified":"2026-01-13 17:35:19","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Commerce-Audiences.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Commerce-Audiences.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Commerce-Audiences.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Commerce-Audiences.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Commerce-Audiences.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Commerce-Audiences.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Commerce-Audiences.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Commerce-Audiences.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Commerce-Audiences.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Commerce-Audiences.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Commerce-Audiences.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Commerce-Audiences.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Segmente o consumidor de cada tecnologia<\/h6>\n

F\u00e3s de \u00e1udio de alta fidelidade, ca\u00e7adores de ofertas, gamers \u2013 alcance todos eles personalizando audi\u00eancias com base em SKU, categoria e\/ou faixa de pre\u00e7o.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Otimize com dados de convers\u00e3o<\/h6>\n

Os eventos de convers\u00e3o desbloqueiam a otimiza\u00e7\u00e3o de todo o funil \u2014 monitore engajamento, leads e muito mais. V\u00e1 al\u00e9m de visitas e vendas.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Transforme dados de CRM em vendas<\/h6>\n

Utilize os dados do seu CRM para alcan\u00e7ar clientes que demonstraram interesse ou compraram seus produtos.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":19892,"id":19892,"title":"Full-funnel advertising_icon","filename":"Full-funnel-advertising_icon.svg","filesize":960,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Full-funnel-advertising_icon.svg","link":"https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/full-funnel-advertising_icon\/","alt":"","author":"9","description":"","caption":"","name":"full-funnel-advertising_icon","status":"inherit","uploaded_to":19885,"date":"2026-01-13 17:26:49","modified":"2026-01-13 17:35:19","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Full-funnel-advertising_icon.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Full-funnel-advertising_icon.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Full-funnel-advertising_icon.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Full-funnel-advertising_icon.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Full-funnel-advertising_icon.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Full-funnel-advertising_icon.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Full-funnel-advertising_icon.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Full-funnel-advertising_icon.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Full-funnel-advertising_icon.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Full-funnel-advertising_icon.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Full-funnel-advertising_icon.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Full-funnel-advertising_icon.svg","profile_300-width":24,"profile_300-height":24}},"title":"Ativa\u00e7\u00e3o de funil completo","bento_boxes":[{"type":"Text and image","copy":"

Engaje consumidores de eletr\u00f4nicos em todos os lugares<\/h4>\n

Aumente a descoberta de produtos com um mix de an\u00fancios em v\u00eddeo e display em web aberta, redes sociais e CTV. Alcance os consumidores onde eles est\u00e3o navegando e assistindo a v\u00eddeos, conte a hist\u00f3ria da marca e inspire-os a fazer o pr\u00f3ximo upgrade.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"

Capture real-time lifestyle signals<\/h6>\n

We know who\u2019s a foodie and who\u2019s more of the outdoorsy type, so we can tailor ads to capture specific interests at the perfect moment.<\/p>\n","columns":"6","image":{"ID":19893,"id":19893,"title":"full-funnel","filename":"full-funnel.svg","filesize":32252,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/full-funnel.svg","link":"https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/full-funnel\/","alt":"","author":"9","description":"","caption":"","name":"full-funnel","status":"inherit","uploaded_to":19885,"date":"2026-01-13 17:26:50","modified":"2026-01-13 17:35:19","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":506,"height":440,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/full-funnel.svg","thumbnail-width":506,"thumbnail-height":440,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/full-funnel.svg","medium-width":506,"medium-height":440,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/full-funnel.svg","medium_large-width":506,"medium_large-height":440,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/full-funnel.svg","large-width":506,"large-height":440,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/full-funnel.svg","1536x1536-width":506,"1536x1536-height":440,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/full-funnel.svg","2048x2048-width":506,"2048x2048-height":440,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/full-funnel.svg","success-story-width":506,"success-story-height":440,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/full-funnel.svg","profile_24-width":506,"profile_24-height":440,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/full-funnel.svg","profile_48-width":506,"profile_48-height":440,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/full-funnel.svg","profile_96-width":506,"profile_96-height":440,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/full-funnel.svg","profile_150-width":506,"profile_150-height":440,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/full-funnel.svg","profile_300-width":506,"profile_300-height":440}},"stretch_image":false},{"type":"Text and image","copy":"

Eleve o ROAS<\/h6>\n

Crie uma experi\u00eancia integrada e aumente o ROAS combinando an\u00fancios em v\u00eddeo e display no upper funnel com retargeting no lower funnel.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Bids mais inteligentes, melhores resultados<\/h6>\n

Alcance suas metas com IA que ajusta automaticamente os bids para garantir que as campanhas atendam aos KPIs definidos.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Personalize an\u00fancios para cada consumidor<\/h6>\n

Mostre o produto certo para a pessoa certa no momento certo com a tecnologia Dynamic Creative Optimization.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":19103,"id":19103,"title":"Reporting","filename":"Reporting.svg","filesize":766,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/05\/Reporting.svg","link":"https:\/\/www.criteo.com\/br\/business\/advertisers\/reporting-2\/","alt":"","author":"9","description":"","caption":"","name":"reporting-2","status":"inherit","uploaded_to":19089,"date":"2025-05-14 02:22:19","modified":"2025-05-14 02:37:14","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/05\/Reporting.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/05\/Reporting.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/05\/Reporting.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/05\/Reporting.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/05\/Reporting.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/05\/Reporting.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/05\/Reporting.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/05\/Reporting.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/05\/Reporting.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/05\/Reporting.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/05\/Reporting.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2025\/05\/Reporting.svg","profile_300-width":24,"profile_300-height":24}},"title":"Mensura\u00e7\u00e3o","bento_boxes":[{"type":"Text and image","copy":"

Veja os resultados das suas campanhas em alta defini\u00e7\u00e3o<\/h4>\n

Ningu\u00e9m gosta de imagens desfocadas. Veja claramente o impacto das suas campanhas com an\u00e1lises que mostram a performance de cada canal e formato em uma ampla gama de m\u00e9tricas.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"

Get on travelers\u2019 itinerary early<\/h6>\n

Use AI-powered targeting to upgrade your acquisition strategy. Make a lasting impression with ads that put your brand front and center for their next big adventure.<\/p>\n","columns":"6","image":{"ID":19894,"id":19894,"title":"CE_Measurement","filename":"CE_Measurement.svg","filesize":78208,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Measurement.svg","link":"https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/ce_measurement\/","alt":"","author":"9","description":"","caption":"","name":"ce_measurement","status":"inherit","uploaded_to":19885,"date":"2026-01-13 17:26:50","modified":"2026-01-13 17:35:19","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Measurement.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Measurement.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Measurement.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Measurement.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Measurement.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Measurement.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Measurement.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Measurement.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Measurement.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Measurement.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Measurement.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Measurement.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Mensure as vendas offline e online<\/h6>\n

Integre os dados de vendas offline para visualizar o impacto total das campanhas.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Mensure os novos clientes da marca<\/h6>\n

Veja como as campanhas est\u00e3o atraindo novos clientes, expandindo a base de clientes e conquistando a fatia dos concorrentes.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Defina suas pr\u00f3prias janelas<\/h6>\n

Janelas de atribui\u00e7\u00e3o flex\u00edveis permitem alinhar a mensura\u00e7\u00e3o com o ciclo de compra e o comportamento do consumidor certo.<\/p>\n","columns":"4","image":false,"stretch_image":false}]}]},{"button_label":"Retail Media","tabs":[{"image":{"ID":19896,"id":19896,"title":"Onsite_Icon","filename":"Onsite_Icon.svg","filesize":1074,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Onsite_Icon.svg","link":"https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/onsite_icon-2\/","alt":"","author":"9","description":"","caption":"","name":"onsite_icon-2","status":"inherit","uploaded_to":19885,"date":"2026-01-13 17:27:04","modified":"2026-01-13 17:35:19","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Onsite_Icon.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Onsite_Icon.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Onsite_Icon.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Onsite_Icon.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Onsite_Icon.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Onsite_Icon.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Onsite_Icon.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Onsite_Icon.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Onsite_Icon.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Onsite_Icon.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Onsite_Icon.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Onsite_Icon.svg","profile_300-width":24,"profile_300-height":24}},"title":"Onsite","bento_boxes":[{"type":"Text and image","copy":"

Alcance consumidores de eletr\u00f4nicos no ponto digital de venda<\/h4>\n

Os consumidores ver\u00e3o sua marca na prateleira digital? Garanta visibilidade, influencie a considera\u00e7\u00e3o e impulsione as convers\u00f5es em sites de varejistas com uma abordagem de retail media de funil completo.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"","columns":"6","image":{"ID":19897,"id":19897,"title":"CE_Onsite","filename":"CE_Onsite.svg","filesize":31114,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Onsite.svg","link":"https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/ce_onsite\/","alt":"","author":"9","description":"","caption":"","name":"ce_onsite","status":"inherit","uploaded_to":19885,"date":"2026-01-13 17:27:04","modified":"2026-01-13 17:35:19","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Onsite.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Onsite.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Onsite.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Onsite.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Onsite.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Onsite.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Onsite.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Onsite.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Onsite.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Onsite.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Onsite.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Onsite.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Atraia com Onsite Video<\/h6>\n

Conte a hist\u00f3ria da sua marca e, ao mesmo tempo, apresente seus produtos para compra em formato impactante que alia branding e performance.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Influencie com Onsite Display<\/h6>\n

Ajude os consumidores a colocarem voc\u00ea no topo da lista de considera\u00e7\u00e3o com posicionamentos premium, como banners na homepage e an\u00fancios integrados \u00e0 grade.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Converta com Sponsored Products<\/h6>\n

Garanta visibilidade nos resultados de pesquisa e nas p\u00e1ginas de detalhes do produto. Execute Sponsored Products com onsite video e onsite display para alavancar a performance.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":19898,"id":19898,"title":"Offsite_Icon","filename":"Offsite_Icon.svg","filesize":3546,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Offsite_Icon.svg","link":"https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/offsite_icon-2\/","alt":"","author":"9","description":"","caption":"","name":"offsite_icon-2","status":"inherit","uploaded_to":19885,"date":"2026-01-13 17:27:04","modified":"2026-01-13 17:35:20","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Offsite_Icon.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Offsite_Icon.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Offsite_Icon.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Offsite_Icon.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Offsite_Icon.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Offsite_Icon.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Offsite_Icon.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Offsite_Icon.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Offsite_Icon.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Offsite_Icon.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Offsite_Icon.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Offsite_Icon.svg","profile_300-width":24,"profile_300-height":24}},"title":"Offsite","bento_boxes":[{"type":"Text and image","copy":"

Alcance audi\u00eancias de varejistas na web aberta<\/h4>\n

Conecte-se com a audi\u00eancia ideal mais cedo. Inspire compras e aumente o brand awareness alcan\u00e7ando audi\u00eancias exclusivas na internet aberta.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"","columns":"6","image":{"ID":19899,"id":19899,"title":"CE_Offsite","filename":"CE_Offsite.svg","filesize":34735,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Offsite.svg","link":"https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/ce_offsite\/","alt":"","author":"9","description":"","caption":"","name":"ce_offsite","status":"inherit","uploaded_to":19885,"date":"2026-01-13 17:27:05","modified":"2026-01-13 17:35:20","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Offsite.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Offsite.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Offsite.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Offsite.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Offsite.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Offsite.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Offsite.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Offsite.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Offsite.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Offsite.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Offsite.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Offsite.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Estenda seu alcance<\/h6>\n

Segmente audi\u00eancias usando first-party data de varejistas em toda a web aberta, garantindo segmenta\u00e7\u00e3o precisa e maior visibilidade.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Destaque-se com offsite display<\/h6>\n

Utilize imagens est\u00e1ticas e din\u00e2micas para destacar as mensagens da marca e do produto, ajudando a construir awareness e considera\u00e7\u00e3o em toda a internet aberta.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Conte sua hist\u00f3ria com offsite video<\/h6>\n

Utilize conte\u00fado de v\u00eddeo atraente para inspirar compras e fortalecer a afinidade com a marca, aproveitando os recursos de v\u00eddeo existentes para uma implementa\u00e7\u00e3o perfeita.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":19900,"id":19900,"title":"Performance Media icon CE industry","filename":"Performance-Media-icon-CE-industry.svg","filesize":822,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Performance-Media-icon-CE-industry.svg","link":"https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/performance-media-icon-ce-industry\/","alt":"","author":"9","description":"","caption":"","name":"performance-media-icon-ce-industry","status":"inherit","uploaded_to":19885,"date":"2026-01-13 17:27:05","modified":"2026-01-13 17:35:20","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":22,"height":22,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Performance-Media-icon-CE-industry.svg","thumbnail-width":22,"thumbnail-height":22,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Performance-Media-icon-CE-industry.svg","medium-width":22,"medium-height":22,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Performance-Media-icon-CE-industry.svg","medium_large-width":22,"medium_large-height":22,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Performance-Media-icon-CE-industry.svg","large-width":22,"large-height":22,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Performance-Media-icon-CE-industry.svg","1536x1536-width":22,"1536x1536-height":22,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Performance-Media-icon-CE-industry.svg","2048x2048-width":22,"2048x2048-height":22,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Performance-Media-icon-CE-industry.svg","success-story-width":22,"success-story-height":22,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Performance-Media-icon-CE-industry.svg","profile_24-width":22,"profile_24-height":22,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Performance-Media-icon-CE-industry.svg","profile_48-width":22,"profile_48-height":22,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Performance-Media-icon-CE-industry.svg","profile_96-width":22,"profile_96-height":22,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Performance-Media-icon-CE-industry.svg","profile_150-width":22,"profile_150-height":22,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/Performance-Media-icon-CE-industry.svg","profile_300-width":22,"profile_300-height":22}},"title":"Analytics avan\u00e7ado","bento_boxes":[{"type":"Text and image","copy":"

Vincule tudo \u00e0s vendas<\/h4>\n

A beleza da retail media? Voc\u00ea pode conectar seus an\u00fancios diretamente \u00e0s vendas no n\u00edvel do produto.<\/p>\n

 <\/p>\n

Visualize mensura\u00e7\u00f5es de circuito fechado em tempo quase real, em n\u00edvel de SKU, e compreenda o valor do seu investimento em publicidade.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"","columns":"6","image":{"ID":19901,"id":19901,"title":"CE_Advanced analytics","filename":"CE_Advanced-analytics-1.svg","filesize":66257,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Advanced-analytics-1.svg","link":"https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/ce_advanced-analytics\/","alt":"","author":"9","description":"","caption":"","name":"ce_advanced-analytics","status":"inherit","uploaded_to":19885,"date":"2026-01-13 17:27:05","modified":"2026-01-13 17:35:20","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":399,"height":364,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Advanced-analytics-1.svg","thumbnail-width":399,"thumbnail-height":364,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Advanced-analytics-1.svg","medium-width":399,"medium-height":364,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Advanced-analytics-1.svg","medium_large-width":399,"medium_large-height":364,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Advanced-analytics-1.svg","large-width":399,"large-height":364,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Advanced-analytics-1.svg","1536x1536-width":399,"1536x1536-height":364,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Advanced-analytics-1.svg","2048x2048-width":399,"2048x2048-height":364,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Advanced-analytics-1.svg","success-story-width":399,"success-story-height":364,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Advanced-analytics-1.svg","profile_24-width":399,"profile_24-height":364,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Advanced-analytics-1.svg","profile_48-width":399,"profile_48-height":364,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Advanced-analytics-1.svg","profile_96-width":399,"profile_96-height":364,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Advanced-analytics-1.svg","profile_150-width":399,"profile_150-height":364,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Advanced-analytics-1.svg","profile_300-width":399,"profile_300-height":364}},"stretch_image":false},{"type":"Text and image","copy":"

Entenda a performance geral<\/h6>\n

Monitore por solu\u00e7\u00e3o, palavra-chave, local ou produto. Melhore a efici\u00eancia com relat\u00f3rios de oportunidades perdidas e recomenda\u00e7\u00f5es de budget.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Avalie a competitividade da marca<\/h6>\n

Veja como seus KPIs se comparam aos benchmarks da categoria e mensure as mudan\u00e7as no market share em uma categoria ou palavra-chave.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Veja o impacto online\/offline<\/h6>\n

Obtenha uma vis\u00e3o hol\u00edstica do impacto do seu investimento em m\u00eddia, vinculando a exposi\u00e7\u00e3o de an\u00fancios \u00e0s vendas em varejistas selecionados.<\/p>\n","columns":"4","image":false,"stretch_image":false}]}]}],"apply_platform_page_styles":true}},{"acf_fc_layout":"3_info_boxes_2025","3_info_boxes_2025":{"title":"O que est\u00e1 impulsionando as compras de eletr\u00f4nicos de consumo em 2025?","subtitle":"Alguns insights de nosso relat\u00f3rio global sobre eletr\u00f4nicos de consumo:","info_boxes":[{"title":"Gamers s\u00e3o consumidores poderosos.","description":"Gamers t\u00eam at\u00e9 9X mais probabilidade de comprar eletr\u00f4nicos complementares, o que os torna alvos perfeitos para cross-selling."},{"title":"Gera\u00e7\u00e3o X \u00e9 sin\u00f4nimo de fidelidade.","description":"Enquanto a Gera\u00e7\u00e3o X prefere fortemente as marcas que conhece (60%), as Gera\u00e7\u00f5es Y e Z mostram-se mais abertas \u00e0s novidades."},{"title":"22 chances de ganhar.","description":"Em m\u00e9dia, os consumidores de eletr\u00f4nicos consideram at\u00e9 22 produtos antes de comprar, especialmente nas categorias de pre\u00e7os mais elevados."}]}},{"acf_fc_layout":"cta_block_2025","cta_block_2025":{"style":"v5","color_scheme":"dark_blue","color_scheme_2":"dark_blue","subtitle":"

Fique por dentro das tend\u00eancias em eletr\u00f4nicos de consumo<\/h2>\n

Baixe o relat\u00f3rio\u202fConsumer Electronics Pulse 2025,<\/em> baseado em dados reais de tr\u00e1fego e vendas de marcas e varejistas parceiros em todo o mundo.<\/p>\n","link":{"title":"Baixar agora","url":"https:\/\/go.criteo.com\/en\/consumer-electronics-consumer-insights\/","target":"_blank"}}},{"acf_fc_layout":"top_tips_2025","top_tips_2025":{"title":"TR\u00caS DICAS PARA EMPRESAS DE ELETR\u00d4NICOS DE CONSUMO","image":{"ID":19895,"id":19895,"title":"CE_Industry_Tips","filename":"CE_Industry_Tips.png","filesize":747063,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Industry_Tips.png","link":"https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/ce_industry_tips\/","alt":"","author":"9","description":"","caption":"","name":"ce_industry_tips","status":"inherit","uploaded_to":19885,"date":"2026-01-13 17:26:50","modified":"2026-01-13 17:35:20","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":1584,"height":1060,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Industry_Tips-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Industry_Tips-300x201.png","medium-width":300,"medium-height":201,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Industry_Tips-768x514.png","medium_large-width":640,"medium_large-height":428,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Industry_Tips-1024x685.png","large-width":640,"large-height":428,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Industry_Tips-1536x1028.png","1536x1536-width":1536,"1536x1536-height":1028,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Industry_Tips.png","2048x2048-width":1584,"2048x2048-height":1060,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Industry_Tips-630x422.png","success-story-width":630,"success-story-height":422,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Industry_Tips-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Industry_Tips-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Industry_Tips-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Industry_Tips-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/01\/CE_Industry_Tips-300x300.png","profile_300-width":300,"profile_300-height":300}},"tips":[{"title":"1. Invista em cross-selling.","description":"Crie audi\u00eancias preditivas com base em produtos de gatilho para reengajar consumidores com itens complementares."},{"title":"2. Mantenha os an\u00fancios ativados.","description":"Mais pesquisa, mais compara\u00e7\u00e3o e mais ajuda da IA exigem que os profissionais de marketing estejam presentes cedo, com frequ\u00eancia e em todos os lugares."},{"title":"3. Veicule campanhas em diferentes varejistas.","description":"Consumidores que visitam v\u00e1rias lojas analisam mais marcas, realizam mais transa\u00e7\u00f5es e gastam mais \u2014 quanto mais visibilidade melhor."}]}},{"acf_fc_layout":"three_success_stories_2025","three_success_stories_2025":{"type":"Success Story","title":"

Marcas de eletr\u00f4nicos de consumo<\/em> que est\u00e3o crescendo com a Criteo<\/p>\n","description":"

Descubra por que +17.000 clientes globais<\/strong> t\u00eam a Criteo como parceiro de prefer\u00eancia.<\/p>\n","buttons":[{"button":{"type":"external","text":"Ver todas as hist\u00f3rias","link_internal":null,"link_media":false,"link_external":"https:\/\/www.criteo.com\/br\/success-stories\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"thin-arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"button":{"type":"internal","text":"Contatar vendas","link_internal":"https:\/\/www.criteo.com\/br\/talk-to-an-expert\/","link_media":false,"link_external":"https:\/\/platformpgs-criteo-multisite.pantheonsite.io\/talk-to-an-expert\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"secondary","ai_variant":"gradient-border","icon":"thin-arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}],"featured_ss":[{"ID":19828,"post_author":"169","post_date":"2026-01-08 11:00:19","post_date_gmt":"2026-01-08 11:00:19","post_content":"","post_title":"Xiaomi","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"xiaomi","to_ping":"","pinged":"","post_modified":"2026-01-08 16:02:55","post_modified_gmt":"2026-01-08 16:02:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.criteo.com\/?post_type=success-stories&p=400486","menu_order":0,"post_type":"success-stories","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":19190,"post_author":"169","post_date":"2025-06-03 09:39:54","post_date_gmt":"2025-06-03 09:39:54","post_content":"","post_title":"HP","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"hp","to_ping":"","pinged":"","post_modified":"2025-06-03 13:54:03","post_modified_gmt":"2025-06-03 13:54:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.criteo.com\/?post_type=success-stories&p=412322","menu_order":0,"post_type":"success-stories","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":19291,"post_author":"169","post_date":"2025-04-08 11:52:43","post_date_gmt":"2025-04-08 15:52:43","post_content":"","post_title":"Denon Store by Audio Forum","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"denon-store-by-audio-forum","to_ping":"","pinged":"","post_modified":"2026-03-31 14:41:46","post_modified_gmt":"2026-03-31 14:41:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.criteo.com\/?post_type=success-stories&p=413085","menu_order":0,"post_type":"success-stories","post_mime_type":"","comment_count":"0","filter":"raw"}],"open_ss_in_new_tab":false,"video_cta":"Play Video","videos":false,"attach_to_next_section":false}},{"acf_fc_layout":"faq_2025","faq_2025":{"caption":"Perguntas frequentes","title":"Perguntas? N\u00f3s temos as respostas.","faqs":[{"faq_title":"Como a Criteo pode ajudar a impulsionar sua estrat\u00e9gia de m\u00eddia para eletr\u00f4nicos de consumo?","faq_content":"

A Criteo capacita marcas de eletr\u00f4nicos de consumo com uma plataforma de commerce media de funil completo que conecta consumidores a produtos em todas as etapas da jornada. Usando IA e sinais de com\u00e9rcio em tempo real, a Criteo cria audi\u00eancias hiper-relevantes \u2014 desde pessoas comparando especifica\u00e7\u00f5es at\u00e9 consumidores prontos para comprar \u2014 e ativa campanhas em CTV, OLV, display, native, social e retail media. As marcas podem segmentar por SKU, categoria ou faixa de pre\u00e7o, utilizar dados de CRM e acessar invent\u00e1rios exclusivos de varejistas para alavancar a performance. Com relat\u00f3rios transparentes e resultados mensur\u00e1veis, a Criteo ajuda os profissionais de marketing de eletr\u00f4nicos de consumo a aumentar a visibilidade, as convers\u00f5es e o ROI na web aberta e nos ecossistemas de varejo.<\/p>\n"},{"faq_title":"O que \u00e9 publicidade de eletr\u00f4nicos de consumo?","faq_content":"

A publicidade de eletr\u00f4nicos de consumo refere-se aos esfor\u00e7os de marketing voltados para a promo\u00e7\u00e3o de produtos eletr\u00f4nicos, como smartphones, TVs, laptops e dispositivos vest\u00edveis, para os consumidores. Em geral, destaca os recursos do produto, inova\u00e7\u00f5es e benef\u00edcios para o estilo de vida por meio de canais como m\u00eddia digital, TV e plataformas sociais.<\/p>\n"},{"faq_title":"Quais estrat\u00e9gias de publicidade funcionam melhor para marcas eletr\u00f4nicos de consumo?","faq_content":"

As estrat\u00e9gias de publicidade mais eficazes para eletr\u00f4nicos de consumo combinam conte\u00fado educativo, campanhas omnichannel e segmenta\u00e7\u00e3o de audi\u00eancias orientada por IA. As marcas obt\u00eam sucesso ao apresentar demonstra\u00e7\u00f5es de produtos, gerar awareness com an\u00fancios em v\u00eddeo e display, otimizar para mecanismos de busca e fazer retargeting com ofertas personalizadas. Campanhas de cross-selling e visibilidade em m\u00faltiplos varejistas por meio de an\u00fancios onsite display e sponsored products tamb\u00e9m impulsionam engajamento e convers\u00f5es.<\/p>\n"}]}},{"acf_fc_layout":"cta_block_2025","cta_block_2025":{"style":"v1","color_scheme":"dark_blue","color_scheme_2":"dark_blue","subtitle":"

Quer criar campanhas de eletr\u00f4nicos de consumo irresist\u00edveis com intelig\u00eancia comercial?<\/h2>\n

Saiba mais sobre nossas solu\u00e7\u00f5es de commerce media.<\/p>\n","link":{"title":"Contatar vendas","url":"https:\/\/www.criteo.com\/br\/talk-to-an-expert\/","target":""}}}],"additional_code":"","strip_the_header":false,"override_buttons":false},"yoast_head":"\nSolu\u00e7\u00f5es para marcas de eletr\u00f4nicos de consumo | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Alcance consumidores com an\u00fancios omnichannel da Criteo. Sinais de inten\u00e7\u00e3o, audi\u00eancias precisas e mensagens din\u00e2micas alavancam vendas no site da marca ou do varejista.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Solu\u00e7\u00f5es para marcas de eletr\u00f4nicos de consumo | BR - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Alcance consumidores com an\u00fancios omnichannel da Criteo. Sinais de inten\u00e7\u00e3o, audi\u00eancias precisas e mensagens din\u00e2micas alavancam vendas no site da marca ou do varejista.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/\" \/>\n<meta property=\"og:site_name\" content=\"BR - Criteo.com\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-03T16:25:34+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": \"WebPage\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/\",\n\t \"name\": \"Solu\u00e7\u00f5es para marcas de eletr\u00f4nicos de consumo | BR - Criteo.com\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#website\"\n\t },\n\t \"datePublished\": \"2025-10-14T22:08:43+00:00\",\n\t \"dateModified\": \"2026-02-03T16:25:34+00:00\",\n\t \"description\": \"Alcance consumidores com an\u00fancios omnichannel da Criteo. Sinais de inten\u00e7\u00e3o, audi\u00eancias precisas e mensagens din\u00e2micas alavancam vendas no site da marca ou do varejista.\",\n\t \"breadcrumb\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/#breadcrumb\"\n\t },\n\t \"inLanguage\": \"pt-PT\",\n\t \"potentialAction\": [\n\t {\n\t \"@type\": \"ReadAction\",\n\t \"target\": [\n\t \"https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/\"\n\t ]\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/br\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"Industry\",\n\t \"item\": \"https:\/\/www.criteo.com\/br\/?page_id=19607\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 3,\n\t \"name\": \"CONSUMER ELECTRONICS\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"WebSite\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#website\",\n\t \"url\": \"https:\/\/www.criteo.com\/br\/\",\n\t \"name\": \"BR - Criteo.com\",\n\t \"description\": \"\",\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#organization\"\n\t },\n\t \"potentialAction\": [\n\t {\n\t \"@type\": \"SearchAction\",\n\t \"target\": {\n\t \"@type\": \"EntryPoint\",\n\t \"urlTemplate\": \"https:\/\/www.criteo.com\/br\/?s={search_term_string}\"\n\t },\n\t \"query-input\": {\n\t \"@type\": \"PropertyValueSpecification\",\n\t \"valueRequired\": true,\n\t \"valueName\": \"search_term_string\"\n\t }\n\t }\n\t ],\n\t \"inLanguage\": \"pt-PT\"\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/br\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"pt-PT\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#\/schema\/logo\/image\/\"\n\t }\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Solu\u00e7\u00f5es para marcas de eletr\u00f4nicos de consumo | BR - Criteo.com","description":"Alcance consumidores com an\u00fancios omnichannel da Criteo. Sinais de inten\u00e7\u00e3o, audi\u00eancias precisas e mensagens din\u00e2micas alavancam vendas no site da marca ou do varejista.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/","og_locale":"pt_PT","og_type":"article","og_title":"Solu\u00e7\u00f5es para marcas de eletr\u00f4nicos de consumo | BR - Criteo.com","og_description":"Alcance consumidores com an\u00fancios omnichannel da Criteo. Sinais de inten\u00e7\u00e3o, audi\u00eancias precisas e mensagens din\u00e2micas alavancam vendas no site da marca ou do varejista.","og_url":"https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/","og_site_name":"BR - Criteo.com","article_modified_time":"2026-02-03T16:25:34+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/","url":"https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/","name":"Solu\u00e7\u00f5es para marcas de eletr\u00f4nicos de consumo | BR - Criteo.com","isPartOf":{"@id":"https:\/\/www.criteo.com\/br\/#website"},"datePublished":"2025-10-14T22:08:43+00:00","dateModified":"2026-02-03T16:25:34+00:00","description":"Alcance consumidores com an\u00fancios omnichannel da Criteo. Sinais de inten\u00e7\u00e3o, audi\u00eancias precisas e mensagens din\u00e2micas alavancam vendas no site da marca ou do varejista.","breadcrumb":{"@id":"https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/br\/industry\/consumer-electronics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/br\/"},{"@type":"ListItem","position":2,"name":"Industry","item":"https:\/\/www.criteo.com\/br\/?page_id=19607"},{"@type":"ListItem","position":3,"name":"CONSUMER ELECTRONICS"}]},{"@type":"WebSite","@id":"https:\/\/www.criteo.com\/br\/#website","url":"https:\/\/www.criteo.com\/br\/","name":"BR - Criteo.com","description":"","publisher":{"@id":"https:\/\/www.criteo.com\/br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.criteo.com\/br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/br\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/br\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.criteo.com\/br\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/br\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/pages\/19885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/users\/159"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/comments?post=19885"}],"version-history":[{"count":6,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/pages\/19885\/revisions"}],"predecessor-version":[{"id":19946,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/pages\/19885\/revisions\/19946"}],"up":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/pages\/19607"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/media?parent=19885"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/coauthors?post=19885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}