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Por que retail media para marcas?<\/h6>\n

Melhore sua posi\u00e7\u00e3o na prateleira digital, conquiste novos clientes e aumente as vendas. Alcance consumidores com an\u00fancios relevantes no ponto de venda digital em sites e apps de varejistas parceiros, e tamb\u00e9m na web aberta com an\u00fancios offsite.<\/p>\n","bulletts":[{"bullet":"Lance campanhas de retail media com nossa plataforma para anunciantes."}],"stats":false,"cta_button":{"type":"internal","text":"Saiba mais","link_internal":"https:\/\/www.criteo.com\/br\/platform\/commerce-max\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light_purple_stroke","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

Por que retail media para varejistas?<\/h6>\n

Aumente a receita monetizando audi\u00eancias e canais digitais. V\u00e1 al\u00e9m do merchandising tradicional para oferecer \u00e0s marcas posicionamentos de an\u00fancios segmentados que aumentam o lucro, enriquecem a experi\u00eancia do consumidor e geram retorno sobre o investimento a longo prazo.<\/p>\n","bulletts":[{"bullet":"Inicie ou escale seu programa de retail media com nossa plataforma para varejistas."}],"stats":false,"cta_button":{"type":"internal","text":"Saiba mais","link_internal":"https:\/\/www.criteo.com\/br\/platform\/commerce-yield\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light_purple_stroke","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}]}},{"acf_fc_layout":"info_boxes_2025","info_boxes_2025":{"title":"O resultado: uma situa\u00e7\u00e3o vantajosa para marcas e varejistas","subtitle":"A Retail Media oferece grandes benef\u00edcios para todo o ecossistema.","add_labels":false,"info_boxes":[{"label":"","title":"Engaje consumidores em todos os canais","description":"Ao utilizar invent\u00e1rios premium e first-party data dos varejistas, os anunciantes podem alcan\u00e7ar os consumidores onde quer que eles comprem, mantendo a marca em destaque.","optional_link":null},{"label":"","title":"Expanda seus neg\u00f3cios","description":"Seja voc\u00ea um varejista ou marca, a retail media abre novas oportunidades de receita e gera um crescimento mensur\u00e1vel das vendas.","optional_link":null},{"label":"","title":"Conecte-se com os consumidores no momento da compra","description":"Engaje-se com os consumidores de alta inten\u00e7\u00e3o enquanto eles ainda est\u00e3o no mindset de compra. Influencie nos momentos que mais contam.","optional_link":null},{"label":"","title":"Publicidade potencializada por first-party data","description":"Aproveite o poder da base de first-party data dos varejistas para segmenta\u00e7\u00e3o precisa, conex\u00f5es mais fortes com os consumidores e resultados mensur\u00e1veis.","optional_link":null}]}},{"acf_fc_layout":"customer_segments_bento","customer_segments_bento":{"caption":"RECURSOS","title":"Criteo: A solu\u00e7\u00e3o para consumidores mais satisfeitos<\/i> e resultados mais fortes<\/i>","bento_boxes":[{"button_label":"Features","tabs":[{"image":false,"title":"","bento_boxes":[{"type":"Text and image","copy":"

An\u00fancios mais inteligentes potencializados com IA<\/h6>\n

Enrique\u00e7a a experi\u00eancia do consumidor e gere crescimento com publicidade baseada em IA e first-party data. Nossas mais modernas tecnologias de relev\u00e2ncia e performance entregam precis\u00e3o e resultados para marcas e varejistas.<\/p>\n","columns":"4","image":{"ID":20020,"id":20020,"title":"RM_Smarter Ads Img","filename":"RM_Smarter-Ads-Img.svg","filesize":48547,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_Smarter-Ads-Img.svg","link":"https:\/\/www.criteo.com\/br\/solutions\/dynamic-retargeting-2\/rm_smarter-ads-img\/","alt":"","author":"9","description":"","caption":"","name":"rm_smarter-ads-img","status":"inherit","uploaded_to":19457,"date":"2026-03-04 14:49:44","modified":"2026-03-04 15:17:02","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":451,"height":196,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_Smarter-Ads-Img.svg","thumbnail-width":451,"thumbnail-height":196,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_Smarter-Ads-Img.svg","medium-width":451,"medium-height":196,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_Smarter-Ads-Img.svg","medium_large-width":451,"medium_large-height":196,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_Smarter-Ads-Img.svg","large-width":451,"large-height":196,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_Smarter-Ads-Img.svg","1536x1536-width":451,"1536x1536-height":196,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_Smarter-Ads-Img.svg","2048x2048-width":451,"2048x2048-height":196,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_Smarter-Ads-Img.svg","success-story-width":451,"success-story-height":196,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_Smarter-Ads-Img.svg","profile_24-width":451,"profile_24-height":196,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_Smarter-Ads-Img.svg","profile_48-width":451,"profile_48-height":196,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_Smarter-Ads-Img.svg","profile_96-width":451,"profile_96-height":196,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_Smarter-Ads-Img.svg","profile_150-width":451,"profile_150-height":196,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_Smarter-Ads-Img.svg","profile_300-width":451,"profile_300-height":196}},"stretch_image":false},{"type":"Text and image","copy":"

Mensura\u00e7\u00e3o de circuito fechado e relat\u00f3rios em tempo real<\/h6>\n

Veja o panorama completo da performance da sua publicidade. Mensura\u00e7\u00e3o de circuito fechado e relat\u00f3rios em tempo real revelam o impacto nas vendas at\u00e9 o n\u00edvel da SKU, com insights abrangentes sobre o consumidor para orientar investimentos mais inteligentes.<\/p>\n","columns":"8","image":{"ID":20021,"id":20021,"title":"RM_Closed Loop Img","filename":"RM_Closed-Loop-Img-1.svg","filesize":242813,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_Closed-Loop-Img-1.svg","link":"https:\/\/www.criteo.com\/br\/solutions\/dynamic-retargeting-2\/rm_closed-loop-img\/","alt":"","author":"9","description":"","caption":"","name":"rm_closed-loop-img","status":"inherit","uploaded_to":19457,"date":"2026-03-04 14:49:44","modified":"2026-03-04 15:17:02","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":879,"height":301,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_Closed-Loop-Img-1.svg","thumbnail-width":879,"thumbnail-height":301,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_Closed-Loop-Img-1.svg","medium-width":879,"medium-height":301,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_Closed-Loop-Img-1.svg","medium_large-width":879,"medium_large-height":301,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_Closed-Loop-Img-1.svg","large-width":879,"large-height":301,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_Closed-Loop-Img-1.svg","1536x1536-width":879,"1536x1536-height":301,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_Closed-Loop-Img-1.svg","2048x2048-width":879,"2048x2048-height":301,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_Closed-Loop-Img-1.svg","success-story-width":879,"success-story-height":301,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_Closed-Loop-Img-1.svg","profile_24-width":879,"profile_24-height":301,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_Closed-Loop-Img-1.svg","profile_48-width":879,"profile_48-height":301,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_Closed-Loop-Img-1.svg","profile_96-width":879,"profile_96-height":301,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_Closed-Loop-Img-1.svg","profile_150-width":879,"profile_150-height":301,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_Closed-Loop-Img-1.svg","profile_300-width":879,"profile_300-height":301}},"stretch_image":false},{"type":"Text and image","copy":"

Criativo que atrai e converte<\/h6>\n

Entregue experi\u00eancias publicit\u00e1rias engajadoras em v\u00eddeo e display. Personalize criativos para o cliente enquanto ele visita o ambiente de um varejista ou explora a web aberta.<\/p>\n","columns":"8","image":{"ID":20022,"id":20022,"title":"RM_creative that attracts Img","filename":"RM_creative-that-attracts-Img-1.svg","filesize":33038,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_creative-that-attracts-Img-1.svg","link":"https:\/\/www.criteo.com\/br\/solutions\/dynamic-retargeting-2\/rm_creative-that-attracts-img\/","alt":"","author":"9","description":"","caption":"","name":"rm_creative-that-attracts-img","status":"inherit","uploaded_to":19457,"date":"2026-03-04 14:49:47","modified":"2026-03-04 15:17:02","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":879,"height":301,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_creative-that-attracts-Img-1.svg","thumbnail-width":879,"thumbnail-height":301,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_creative-that-attracts-Img-1.svg","medium-width":879,"medium-height":301,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_creative-that-attracts-Img-1.svg","medium_large-width":879,"medium_large-height":301,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_creative-that-attracts-Img-1.svg","large-width":879,"large-height":301,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_creative-that-attracts-Img-1.svg","1536x1536-width":879,"1536x1536-height":301,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_creative-that-attracts-Img-1.svg","2048x2048-width":879,"2048x2048-height":301,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_creative-that-attracts-Img-1.svg","success-story-width":879,"success-story-height":301,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_creative-that-attracts-Img-1.svg","profile_24-width":879,"profile_24-height":301,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_creative-that-attracts-Img-1.svg","profile_48-width":879,"profile_48-height":301,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_creative-that-attracts-Img-1.svg","profile_96-width":879,"profile_96-height":301,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_creative-that-attracts-Img-1.svg","profile_150-width":879,"profile_150-height":301,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_creative-that-attracts-Img-1.svg","profile_300-width":879,"profile_300-height":301}},"stretch_image":false},{"type":"Text and image","copy":"

Retail media do seu jeito<\/h6>\n

Voc\u00ea manda. Nossa plataforma transparente empodera varejistas e anunciantes com controles flex\u00edveis e personaliza\u00e7\u00e3o para alinhar as campanhas \u00e0s suas metas e padr\u00f5es.<\/p>\n","columns":"4","image":{"ID":20023,"id":20023,"title":"RM_retail media your way Img","filename":"RM_retail-media-your-way-Img.svg","filesize":23009,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_retail-media-your-way-Img.svg","link":"https:\/\/www.criteo.com\/br\/solutions\/dynamic-retargeting-2\/rm_retail-media-your-way-img\/","alt":"","author":"9","description":"","caption":"","name":"rm_retail-media-your-way-img","status":"inherit","uploaded_to":19457,"date":"2026-03-04 14:49:47","modified":"2026-03-04 15:17:02","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":451,"height":238,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_retail-media-your-way-Img.svg","thumbnail-width":451,"thumbnail-height":238,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_retail-media-your-way-Img.svg","medium-width":451,"medium-height":238,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_retail-media-your-way-Img.svg","medium_large-width":451,"medium_large-height":238,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_retail-media-your-way-Img.svg","large-width":451,"large-height":238,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_retail-media-your-way-Img.svg","1536x1536-width":451,"1536x1536-height":238,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_retail-media-your-way-Img.svg","2048x2048-width":451,"2048x2048-height":238,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_retail-media-your-way-Img.svg","success-story-width":451,"success-story-height":238,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_retail-media-your-way-Img.svg","profile_24-width":451,"profile_24-height":238,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_retail-media-your-way-Img.svg","profile_48-width":451,"profile_48-height":238,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_retail-media-your-way-Img.svg","profile_96-width":451,"profile_96-height":238,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_retail-media-your-way-Img.svg","profile_150-width":451,"profile_150-height":238,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/RM_retail-media-your-way-Img.svg","profile_300-width":451,"profile_300-height":238}},"stretch_image":false}]}]}],"apply_platform_page_styles":true}},{"acf_fc_layout":"ai_assistant_v2","ai_assistant_v2":{"version":"light","title":"

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Veja hist\u00f3rias de sucesso<\/i> da nossa retail media<\/p>\n","description":"

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