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Conhe\u00e7a a IA que pensa como um consumidor<\/h1>\n

Crie campanhas mais eficazes com Commerce AI, a tecnologia de intelig\u00eancia artificial da Criteo treinada em comportamentos de compra reais. Sem sinais gen\u00e9ricos. Sem palpites. 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A camada de commerce data<\/h5>\n

Nossa intelig\u00eancia de produtos vem de integra\u00e7\u00f5es diretas com varejistas \u2013 n\u00e3o de dados coletados aleatoriamente ou palpites. Nosso Cat\u00e1logo Universal abrange bilh\u00f5es de SKUs de produtos, pre\u00e7os em tempo real e transa\u00e7\u00f5es reais. Isso fornece \u00e0 nossa IA o contexto necess\u00e1rio para apresentar os produtos que os consumidores v\u00e3o adorar no momento perfeito.<\/p>\n","columns":"4","image":{"ID":20088,"id":20088,"title":"commerce data layer_img v2","filename":"commerce-data-layer_img-v2.svg","filesize":36856,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/commerce-data-layer_img-v2.svg","link":"https:\/\/www.criteo.com\/br\/?attachment_id=20088","alt":"","author":"9","description":"","caption":"","name":"commerce-data-layer_img-v2","status":"inherit","uploaded_to":20095,"date":"2026-03-19 14:51:10","modified":"2026-03-19 14:52:07","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":451,"height":208,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/commerce-data-layer_img-v2.svg","thumbnail-width":451,"thumbnail-height":208,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/commerce-data-layer_img-v2.svg","medium-width":451,"medium-height":208,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/commerce-data-layer_img-v2.svg","medium_large-width":451,"medium_large-height":208,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/commerce-data-layer_img-v2.svg","large-width":451,"large-height":208,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/commerce-data-layer_img-v2.svg","1536x1536-width":451,"1536x1536-height":208,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/commerce-data-layer_img-v2.svg","2048x2048-width":451,"2048x2048-height":208,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/commerce-data-layer_img-v2.svg","success-story-width":451,"success-story-height":208,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/commerce-data-layer_img-v2.svg","profile_24-width":451,"profile_24-height":208,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/commerce-data-layer_img-v2.svg","profile_48-width":451,"profile_48-height":208,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/commerce-data-layer_img-v2.svg","profile_96-width":451,"profile_96-height":208,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/commerce-data-layer_img-v2.svg","profile_150-width":451,"profile_150-height":208,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/commerce-data-layer_img-v2.svg","profile_300-width":451,"profile_300-height":208}},"stretch_image":false},{"type":"Text and image","copy":"

A base do deep learning<\/h5>\n

Nossos modelos transformam texto, imagens, atributos e sinais comportamentais de produtos em embeddings ricos. Isso ajuda a IA da Criteo a ler inten\u00e7\u00f5es, exibir itens relevantes e entregar criativos t\u00e3o oportunos que parece m\u00e1gica.<\/p>\n","columns":"8","image":{"ID":20089,"id":20089,"title":"deep learning foundation_img","filename":"deep-learning-foundation_img-1.svg","filesize":236067,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/deep-learning-foundation_img-1.svg","link":"https:\/\/www.criteo.com\/br\/?attachment_id=20089","alt":"","author":"9","description":"","caption":"","name":"deep-learning-foundation_img","status":"inherit","uploaded_to":20095,"date":"2026-03-19 14:51:11","modified":"2026-03-19 14:52:07","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":879,"height":301,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/deep-learning-foundation_img-1.svg","thumbnail-width":879,"thumbnail-height":301,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/deep-learning-foundation_img-1.svg","medium-width":879,"medium-height":301,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/deep-learning-foundation_img-1.svg","medium_large-width":879,"medium_large-height":301,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/deep-learning-foundation_img-1.svg","large-width":879,"large-height":301,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/deep-learning-foundation_img-1.svg","1536x1536-width":879,"1536x1536-height":301,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/deep-learning-foundation_img-1.svg","2048x2048-width":879,"2048x2048-height":301,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/deep-learning-foundation_img-1.svg","success-story-width":879,"success-story-height":301,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/deep-learning-foundation_img-1.svg","profile_24-width":879,"profile_24-height":301,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/deep-learning-foundation_img-1.svg","profile_48-width":879,"profile_48-height":301,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/deep-learning-foundation_img-1.svg","profile_96-width":879,"profile_96-height":301,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/deep-learning-foundation_img-1.svg","profile_150-width":879,"profile_150-height":301,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/deep-learning-foundation_img-1.svg","profile_300-width":879,"profile_300-height":301}},"stretch_image":false},{"type":"Text and image","copy":"

A rede de IA agentiva<\/h5>\n

Os recursos agentivos ajudam nossa Commerce AI a lidar com tarefas de v\u00e1rias etapas com instru\u00e7\u00f5es simples. Seja para explorar insights, planejar uma campanha ou solucionar problemas, a IA cuida das t\u00e1ticas enquanto voc\u00ea toma as decis\u00f5es.<\/p>\n","columns":"6","image":{"ID":20090,"id":20090,"title":"Agentic AI network_img","filename":"Agentic-AI-network_img-1.svg","filesize":23708,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/Agentic-AI-network_img-1.svg","link":"https:\/\/www.criteo.com\/br\/?attachment_id=20090","alt":"","author":"9","description":"","caption":"","name":"agentic-ai-network_img","status":"inherit","uploaded_to":20095,"date":"2026-03-19 14:51:11","modified":"2026-03-19 14:52:07","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":665,"height":230,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/Agentic-AI-network_img-1.svg","thumbnail-width":665,"thumbnail-height":230,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/Agentic-AI-network_img-1.svg","medium-width":665,"medium-height":230,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/Agentic-AI-network_img-1.svg","medium_large-width":665,"medium_large-height":230,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/Agentic-AI-network_img-1.svg","large-width":665,"large-height":230,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/Agentic-AI-network_img-1.svg","1536x1536-width":665,"1536x1536-height":230,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/Agentic-AI-network_img-1.svg","2048x2048-width":665,"2048x2048-height":230,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/Agentic-AI-network_img-1.svg","success-story-width":665,"success-story-height":230,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/Agentic-AI-network_img-1.svg","profile_24-width":665,"profile_24-height":230,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/Agentic-AI-network_img-1.svg","profile_48-width":665,"profile_48-height":230,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/Agentic-AI-network_img-1.svg","profile_96-width":665,"profile_96-height":230,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/Agentic-AI-network_img-1.svg","profile_150-width":665,"profile_150-height":230,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2026\/03\/Agentic-AI-network_img-1.svg","profile_300-width":665,"profile_300-height":230}},"stretch_image":false},{"type":"Text and image","copy":"

Controle humano no circuito<\/h5>\n

Voc\u00ea define a estrat\u00e9gia. 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Aprendizado e feedback cont\u00ednuos<\/h5>\n

Nossos sinais de com\u00e9rcio s\u00e3o atualizados regularmente, o que significa que a IA da Criteo consegue manter-se alinhada ao comportamento real de compra \u00e0 medida que ele muda. 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Um modelo unificado otimizado para com\u00e9rcio<\/h6>\n

Produtos, pessoas e contexto compartilham um s\u00f3 espa\u00e7o, para que os agentes tenham uma vis\u00e3o global.<\/p>\n"},{"copy":"

C\u00f3digo aberto por defini\u00e7\u00e3o<\/h6>\n

O MCP (Model Context Protocol) significa que os agentes podem consultar produtos, fazer criativos, lan\u00e7ar campanhas e muito mais.<\/p>\n"},{"copy":"

Governan\u00e7a liderada por humanos<\/h6>\n

Toda decis\u00e3o agentiva \u00e9 influenciada por barreiras de prote\u00e7\u00e3o, verifica\u00e7\u00f5es de imparcialidade e l\u00f3gica transparente.<\/p>\n"}],"bento_boxes":false,"button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"remove_image_background":true}},"5":{"acf_fc_layout":"three_boxes_2025","three_boxes_2025":{"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"RECURSOS","caption_is_page_title":false,"title":"Diga adeus aos jarg\u00f5es
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Explore as pesquisas e os racioc\u00ednios mais recentes que impulsionam o futuro da atua\u00e7\u00e3o aut\u00f4noma \u2013 tudo em linguagem simples.<\/p>\n","description_font_size":"default"}},"button_on_hover":false,"boxes":[{"type":"Hub de conte\u00fado","title":"Commerce AI","description":"Saiba mais sobre Commerce AI","link":{"title":"Ver agora","url":"https:\/\/www.criteo.com\/br\/blog\/category\/commerce-ai\/","target":""}},{"type":"Blog","title":"AI in advertising: A practical guide for modern marketers","description":"Read up on Criteo\u2019s approach to the ever-changing world of addressability. ","link":{"title":"Saiba mais","url":"https:\/\/www.criteo.com\/blog\/ai-in-advertising\/","target":""}},{"type":"Blog","title":"Impulsionando o com\u00e9rcio assistido por IA e agentivo: a vis\u00e3o da Criteo para a pr\u00f3xima era da IA ","description":"Nosso Chief Product Officer, Todd Parsons, compartilha a vis\u00e3o da Criteo em rela\u00e7\u00e3o ao com\u00e9rcio assistido por IA e agentivo.","link":{"title":"Saiba mais","url":"https:\/\/www.criteo.com\/br\/blog\/powering-ai-assisted-and-agentic-commerce-criteos-vision-for-the-next-ai-era\/","target":""}}],"additional_note":"Encontre mais recursos valiosos em nosso Centro de Recursos.<\/a>","additional_link":""}},"6":{"acf_fc_layout":"cta_block_2025","cta_block_2025":{"style":"v3","color_scheme":"light","color_scheme_2":"dark_blue","subtitle":"

Vamos transformar sinais de com\u00e9rcio em resultados reais?<\/h2>\n

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