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Dados de comportamentos de compra reais, potencializados com commerce AI, alimentam esses segmentos de audi\u00eancias para alcan\u00e7ar pessoas com base no que elas est\u00e3o fazendo, no pr\u00f3ximo passo que v\u00e3o dar e quando v\u00e3o clicar em “comprar”.<\/p>\n","description_font_size":"default"}},"white_intro_text":false,"solutions":[{"icon":false,"label":"","title":"Dados comportamentais","description":"Segmente suas audi\u00eancias por comportamentos reais de compra e navega\u00e7\u00e3o em toda a web aberta.","link":""},{"icon":false,"label":"","title":"Dados in-market","description":"Alcance consumidores que pesquisam ativamente produtos ou marcas semelhantes aos seus.","link":""},{"icon":false,"label":"","title":"Dados de afinidade","description":"Engaje pessoas por interesses e pelo conte\u00fado que consomem nos sites de publishers.","link":""},{"icon":false,"label":"","title":"Dados de prospec\u00e7\u00e3o","description":"Combine sinais comportamentais e contextuais para expandir o alcance.","link":""},{"icon":false,"label":"","title":"Dados de perfis semelhantes","description":"Transforme seu CRM e PDV offline (ou de um parceiro varejista) em audi\u00eancias.","link":""},{"icon":false,"label":"","title":"Dados de listas de contatos","description":"Transforme seu CRM e PDV offline (ou de um parceiro varejista) em audi\u00eancias.","link":""},{"icon":false,"label":"","title":"Dados de eventos","description":"Reengaje com base em a\u00e7\u00f5es como visualiza\u00e7\u00f5es, adi\u00e7\u00f5es ao carrinho e compras.","link":""},{"icon":false,"label":"","title":"Dados preditivos","description":"Use IA para segmentar clientes existentes com base no prov\u00e1vel pr\u00f3ximo passo.","link":""}],"customer_story":{"logo":false,"stat_number":"","stat_description":"","button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"quote":"","quote_author_pic":false,"quote_author":"","quote_author_title":""}}},{"acf_fc_layout":"three_success_stories_2025","three_success_stories_2025":{"type":"Success Story","title":"

Veja como as marcas est\u00e3o transformando inten\u00e7\u00f5es em resultados<\/p>\n","description":"

Descubra por que +17.000<\/strong> clientes globais j\u00e1 fizeram parceria com a Criteo.<\/p>\n","buttons":[{"button":{"type":"external","text":"Ver todas as hist\u00f3rias","link_internal":null,"link_media":false,"link_external":"https:\/\/www.criteo.com\/br\/success-stories\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"thin-arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"button":{"type":"external","text":"Fale com a equipe de vendas","link_internal":null,"link_media":false,"link_external":"https:\/\/www.criteo.com\/br\/talk-to-an-expert\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"secondary","ai_variant":"gradient-border","icon":"thin-arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}],"featured_ss":[{"ID":8434,"post_author":"9","post_date":"2018-05-31 17:07:20","post_date_gmt":"2018-05-31 17:07:20","post_content":"","post_title":"Sephora","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"sephora","to_ping":"","pinged":"","post_modified":"2023-02-23 17:36:01","post_modified_gmt":"2023-02-23 17:36:01","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.criteo.com\/br\/?post_type=success-stories&p=8434","menu_order":22,"post_type":"success-stories","post_mime_type":"","comment_count":"0","filter":"raw"}],"open_ss_in_new_tab":false,"video_cta":"Play Video","videos":false,"attach_to_next_section":false}},{"acf_fc_layout":"three_boxes_2025","three_boxes_2025":{"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"Insights","caption_is_page_title":false,"title":"Fique por dentro do Commerce Audiences","title_size":"h4","description":"

Explore recursos criados para profissionais de marketing que desejam ter uma vis\u00e3o completa das nossas solu\u00e7\u00f5es de audi\u00eancia.<\/p>\n","description_font_size":"default"}},"button_on_hover":false,"boxes":[{"type":"AJUDA","title":"O Centro de Ajuda da Criteo","description":"Descubra as atualiza\u00e7\u00f5es mais recentes de nossas solu\u00e7\u00f5es, explore guias e encontre dicas para maximizar seu sucesso conosco.","link":{"title":"Saiba mais","url":"https:\/\/www.criteo.com\/br\/help-center\/","target":""}},{"type":"WEBINAR","title":"Em que consiste uma audi\u00eancia?","description":"Assista ao nosso webinar sob demanda que explora os dados que comp\u00f5em uma Commerce Audience.","link":{"title":"Saiba mais [Em ingl\u00eas]","url":"https:\/\/experiences.criteo.com\/anatomy-of-commerce-data","target":"_blank"}},{"type":"GUIA","title":"Commerce Audiences 101","description":"Baixe nosso guia completo e gratuito sobre o que s\u00e3o, por que e como usar Commerce Audiences.","link":{"title":"Saiba mais [Em ingl\u00eas]","url":"https:\/\/www4.criteo.com\/en\/commerce-audiences\/","target":"_blank"}}],"additional_note":"Encontre mais recursos valiosos em nosso Centro de Recursos<\/a>. ","additional_link":""}},{"acf_fc_layout":"cta_block_2025","cta_block_2025":{"style":"v1","color_scheme":"dark_blue","color_scheme_2":"dark_blue","subtitle":"

Audi\u00eancias criadas para o jeito de comprar hoje<\/h2>\n

Campanhas mais eficazes come\u00e7am com uma segmenta\u00e7\u00e3o mais precisa. Mostraremos por onde come\u00e7ar.<\/p>\n","link":{"title":"Fale conosco","url":"https:\/\/www.criteo.com\/br\/talk-to-an-expert\/","target":""}}},{"acf_fc_layout":"faq_2025","faq_2025":{"caption":"Perguntas frequentes","title":"Perguntas? N\u00f3s temos as respostas.","faqs":[{"faq_title":"De onde s\u00e3o obtidos os sinais de com\u00e9rcio para criar commerce audiences?","faq_content":"

As audi\u00eancias de com\u00e9rcio (commerce audiences) s\u00e3o constru\u00eddas a partir de sinais determin\u00edsticos e\/ou probabil\u00edsticos consentidos<\/strong> observados na rede da Criteo, composta por mais de 17.000 sites de e-commerce, mais de 200 varejistas e milhares de sites de publishers<\/strong>. Moldamos esses sinais em dois tipos de atributos:<\/p>\n

    \n
  • Atributos do produto.<\/strong> Categorias, marcas e faixas de pre\u00e7o.<\/li>\n
  • Atributos do usu\u00e1rio.<\/strong> Pa\u00eds, g\u00eanero, poder de compra e consumo de conte\u00fado.<\/li>\n<\/ul>\n

    Os sinais prov\u00eam de atividades reais como pesquisas, visualiza\u00e7\u00f5es de produtos, compras, visualiza\u00e7\u00f5es de conte\u00fado e intera\u00e7\u00f5es com an\u00fancios<\/strong>.<\/p>\n"},{"faq_title":"Quais sinais criam commerce audiences e quantos por segmento?","faq_content":"

    Depende do segmento e do comportamento do consumidor. Algumas audi\u00eancias s\u00e3o definidas por uma \u00fanica a\u00e7\u00e3o espec\u00edfica<\/strong> (como uma pesquisa por um produto espec\u00edfico ou atividade no carrinho). Outras combinam m\u00faltiplos sinais<\/strong> (pesquisa + visualiza\u00e7\u00f5es + compras + conte\u00fado + intera\u00e7\u00e3o com an\u00fancios). Resumindo: cada audi\u00eancia utiliza tantos pontos de dados quanto necess\u00e1rio para refletir a inten\u00e7\u00e3o real, e n\u00e3o um n\u00famero fixo.<\/p>\n"},{"faq_title":"Como a Criteo cria commerce audiences?","faq_content":"

    As commerce audiences s\u00e3o constru\u00eddas com machine learning que transforma sinais de com\u00e9rcio consentidos em segmentos de audi\u00eancias din\u00e2micos. Nossos modelos analisam padr\u00f5es no comportamento do consumidor e, em seguida, classificam e pontuam<\/strong> os usu\u00e1rios com base na probabilidade de realizarem a\u00e7\u00f5es espec\u00edficas, como engajar, converter ou comprar.<\/p>\n

    Essas audi\u00eancias s\u00e3o listas est\u00e1ticas. Elas s\u00e3o geradas e atualizadas automaticamente duas vezes por dia (a cada 12 horas) <\/strong>com base nas intera\u00e7\u00f5es mais recentes do usu\u00e1rio. Assim, sua segmenta\u00e7\u00e3o permanece alinhada com a inten\u00e7\u00e3o de compra real e atual.<\/p>\n"},{"faq_title":"Qual \u00e9 o pre\u00e7o de Commerce Audiences?","faq_content":"

    O pre\u00e7o depende do tipo de audi\u00eancia<\/strong>\u00a0e da solu\u00e7\u00e3o <\/strong>onde voc\u00ea ativar\u00e1. Segue a orienta\u00e7\u00e3o geral da tabela:<\/p>\n

      \n
    • Commerce Growth: <\/strong>Audi\u00eancias da Criteo, do anunciante e personalizadas: Sem taxas adicionais<\/strong>. Audi\u00eancias do varejista: n\/a<\/strong>.<\/li>\n
    • Commerce Grid: <\/strong>Audi\u00eancias da Criteo e personalizadas: CPM fixo<\/strong>. Audi\u00eancias do varejista: CPM fixo ou participa\u00e7\u00e3o nos custos de m\u00eddia (varia conforme o varejista)<\/strong>. Audi\u00eancias do anunciante: Sem taxas adicionais<\/strong>.<\/li>\n
    • Commerce Max: <\/strong>Audi\u00eancias do varejista: CPM fixo<\/strong>. Outros tipos de audi\u00eancias: n\/a<\/strong>.<\/li>\n<\/ul>\n

      Para obter informa\u00e7\u00f5es sobre pre\u00e7os e condi\u00e7\u00f5es espec\u00edficas para cada varejista, entre em contato com a equipe de marketing de produto relevante para cada solu\u00e7\u00e3o da Commerce Media Platform.<\/p>\n"}]}}],"additional_code":"","enable_slide-in":false},"yoast_head":"\nCommerce Audiences | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Transforme inten\u00e7\u00e3o em resultado com segmentos de audi\u00eancias criados com dados reais do consumidor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/br\/solutions\/commerce-audiences\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commerce Audiences | BR - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Transforme inten\u00e7\u00e3o em resultado com segmentos de audi\u00eancias criados com dados reais do consumidor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/br\/solutions\/commerce-audiences\/\" \/>\n<meta property=\"og:site_name\" content=\"BR - 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