{"id":5620,"date":"2017-08-22T20:11:36","date_gmt":"2017-08-22T20:11:36","guid":{"rendered":"http:\/\/www.criteo.com\/br-source\/predictive-bidding\/"},"modified":"2025-02-20T02:04:36","modified_gmt":"2025-02-20T02:04:36","slug":"predictive-bidding","status":"publish","type":"page","link":"https:\/\/www.criteo.com\/br\/technology\/predictive-bidding\/","title":{"rendered":"Predictive Bidding"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":5611,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/pageModular2020.php","meta":{"_acf_changed":false,"footnotes":""},"coauthors":[624],"class_list":["post-5620","page","type-page","status-publish"],"acf":{"bevel":"orange-cherry","bevel_reversed":false,"hero":{"text":[{"line":"Predictive Bidding"}]},"hero_img":{"ID":5617,"id":5617,"title":"Criteo_engines","filename":"Criteo_engines.svg","filesize":5263,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/08\/Criteo_engines.svg","link":"https:\/\/www.criteo.com\/br\/?attachment_id=5617","alt":"","author":"1","description":"","caption":"","name":"criteo_engines","status":"inherit","uploaded_to":5616,"date":"2017-08-22 20:11:29","modified":"2017-08-22 20:11:29","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":50,"height":50,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/08\/Criteo_engines.svg","thumbnail-width":50,"thumbnail-height":50,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/08\/Criteo_engines.svg","medium-width":50,"medium-height":50,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/08\/Criteo_engines.svg","medium_large-width":50,"medium_large-height":50,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/08\/Criteo_engines.svg","large-width":50,"large-height":50,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/08\/Criteo_engines.svg","1536x1536-width":50,"1536x1536-height":50,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/08\/Criteo_engines.svg","2048x2048-width":50,"2048x2048-height":50,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/08\/Criteo_engines.svg","success-story-width":50,"success-story-height":50,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/08\/Criteo_engines.svg","profile_24-width":50,"profile_24-height":50,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/08\/Criteo_engines.svg","profile_48-width":50,"profile_48-height":50,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/08\/Criteo_engines.svg","profile_96-width":50,"profile_96-height":50,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/08\/Criteo_engines.svg","profile_150-width":50,"profile_150-height":50,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/08\/Criteo_engines.svg","profile_300-width":50,"profile_300-height":50}},"left_background_image":{"ID":5621,"id":5621,"title":"technology-side","filename":"technology-side.png","filesize":153068,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/08\/technology-side.png","link":"https:\/\/www.criteo.com\/br\/technology\/predictive-bidding\/technology-side-2\/","alt":"","author":"1","description":"","caption":"","name":"technology-side-2","status":"inherit","uploaded_to":5620,"date":"2017-08-22 20:11:39","modified":"2017-08-22 20:11:39","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":1125,"height":2443,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/08\/technology-side-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/08\/technology-side-138x300.png","medium-width":138,"medium-height":300,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/08\/technology-side-768x1668.png","medium_large-width":640,"medium_large-height":1390,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/08\/technology-side-472x1024.png","large-width":472,"large-height":1024,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/08\/technology-side.png","1536x1536-width":707,"1536x1536-height":1536,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/08\/technology-side.png","2048x2048-width":943,"2048x2048-height":2048,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/08\/technology-side.png","success-story-width":290,"success-story-height":630,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/08\/technology-side.png","profile_24-width":11,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/08\/technology-side.png","profile_48-width":22,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/08\/technology-side.png","profile_96-width":44,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/08\/technology-side.png","profile_150-width":69,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/08\/technology-side.png","profile_300-width":138,"profile_300-height":300}},"title":{"text":[{"line":""}]},"sub_title_top":"","sub_title_copy":"

Powered by a massive amount of data on shoppers, products, publishers, and their interactions, Predictive Bidding places the right bid at the right price and right time for each individual.<\/p>\n","video_url":"https:\/\/www.youtube.com\/embed\/QhYQcZFhk3U","sub_title_bottom":"The right bid at the right time.","sub_title_bottom_copy":"

Without comprehensive insight, your spend won\u2019t make as big of an impact as it could. Our Predictive Bidding technology applies real-time bidding scenarios for paid search and display ads, determining the value-to-cost ratio based on shopper histories, and powers our products to bid at the optimal time and rate for your target audience.<\/p>\n","product_list_title":{"text":[{"line":"Como o Predictive Bidding turbina nossos produtos"}]},"product_list_products":[{"icon":false,"title":"Criteo Dynamic Retargeting","copy":"

O Predictive Bidding ajuda o Criteo Dynamic Retargeting a alavancar a performance das suas campanhas segmentando apenas os consumidores certos, na hora certa, durante suas jornadas de compra.<\/p>\n","cta_buttons":[{"type":"internal","text":"Saiba mais","link_internal":"https:\/\/www.criteo.com\/br\/solutions\/criteo-dynamic-retargeting\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}]},{"icon":false,"title":"Criteo Customer Acquisition","copy":"

O Predictive Bidding ajuda o Criteo Customer Acquisition a segmentar com alta precis\u00e3o novos clientes semelhantes ao consumidor \u201cideal\u201d do seu site, com base em suas prefer\u00eancias de compra e probabilidade de engajamento.<\/p>\n","cta_buttons":[{"type":"internal","text":"Saiba mais","link_internal":"https:\/\/www.criteo.com\/br\/?page_id=7465","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}]}],"side_text":"TECHNOLOGY","questions_text_left":"","questions_text_right":"","cta_block":{"text":"What Makes Criteo\u2019s Engine
Hum: Predictive Bidding.","cta_button":{"type":"internal","text":"Read More","link_internal":"https:\/\/www.criteo.com\/br\/blog\/o-que-esta-por-tras-criteo-engine-predictive-bidding\/","link_media":false,"link_external":"http:\/\/www.criteo.com\/blog\/2017\/07\/what-makes-criteos-engine-hum-predictive-bidding\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},"hide_video":true,"questions_link":"","additional_code":"","hide_products":false,"stae_popup_enable":false,"track_page_in_segment":false,"segment_page_name":"","hero_copy":"

O Predictive Bidding prev\u00ea com precis\u00e3o o engajamento, a convers\u00e3o e o valor do carrinho de cada consumidor, definindo o bid certo para que o invent\u00e1rio de an\u00fancios impacte o indiv\u00edduo certo, na hora certa. Alimentado por uma quantidade massiva de dados de consumidores, produtos, sites de publishers e intera\u00e7\u00f5es entre eles, o Predictive Bidding determina o bid certo para a raz\u00e3o valor\/custo de cada impress\u00e3o. Com esses insights sobre o potencial valor de cada consumidor, voc\u00ea otimiza seu budget.<\/p>\n","type":"internal","text":"","link_internal":"","color":"orange-bg","icon":"none","new_window":[],"track_button":false,"content_2_title":[{"line":"Bids mais inteligentes para turbinar suas campanhas"}],"content_2_body_repeat":[{"title":"Maximize o valor do seu budget","copy":"

Predi\u00e7\u00f5es orientadas por dados \u2014 do potencial engajamento, convers\u00e3o e valor do carrinho de cada consumidor \u2014 permitem que o AI Engine<\/a> aloque o seu budget com base no valor de cada consumidor para voc\u00ea.<\/p>\n","background":false,"background_position":false},{"title":"Alcance suas metas de neg\u00f3cios com otimiza\u00e7\u00e3o flex\u00edvel","copy":"

Conquiste suas metas de receita, convers\u00f5es, cliques ou margem de produtos com modelos de otimiza\u00e7\u00e3o que garantem que seus an\u00fancios impactem os consumidores com maior probabilidade de gerar os resultados que voc\u00ea deseja.<\/p>\n","background":false,"background_position":false},{"title":"Selecione o invent\u00e1rio de an\u00fancios certo para cada consumidor","copy":"

Impacte consumidores atrav\u00e9s do melhor invent\u00e1rio de an\u00fancios escolhido pelo AI Engine com base na performance prevista do invent\u00e1rio e do site do publisher para cada impress\u00e3o individual.<\/p>\n","background":false,"background_position":false}],"content_2_img1":{"ID":10221,"id":10221,"title":"engine-2","filename":"engine-2.jpg","filesize":5432,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2019\/08\/engine-2.jpg","link":"https:\/\/www.criteo.com\/br\/technology\/predictive-bidding\/engine-2\/","alt":"","author":"9","description":"","caption":"","name":"engine-2","status":"inherit","uploaded_to":5620,"date":"2019-08-14 14:55:34","modified":"2019-10-03 15:08:16","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":700,"height":540,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2019\/08\/engine-2-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2019\/08\/engine-2-300x231.jpg","medium-width":300,"medium-height":231,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2019\/08\/engine-2.jpg","medium_large-width":640,"medium_large-height":494,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2019\/08\/engine-2.jpg","large-width":640,"large-height":494,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2019\/08\/engine-2.jpg","1536x1536-width":700,"1536x1536-height":540,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2019\/08\/engine-2.jpg","2048x2048-width":700,"2048x2048-height":540,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2019\/08\/engine-2.jpg","success-story-width":630,"success-story-height":486,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2019\/08\/engine-2-24x24.jpg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2019\/08\/engine-2-48x48.jpg","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2019\/08\/engine-2-96x96.jpg","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2019\/08\/engine-2.jpg","profile_150-width":150,"profile_150-height":116,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2019\/08\/engine-2.jpg","profile_300-width":300,"profile_300-height":231}},"content_2_img1_title":"Predictive Bidding \u2013 Determinando o valor do consumidor \u2013 Ad Tech","content_2_img1_cta":{"type":"internal","text":"Saiba mais","link_internal":"https:\/\/www.criteo.com\/br\/blog\/explained-predictive-bidding-valuing-the-shopper\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"content_2_img2":false,"content_2_img2_title":"","content_2_img2_cta":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"hide_logo_panel":true,"add_retargeting_examples_section":false,"remove_header":false,"add_password_protected_layout":false,"layouts":[{"acf_fc_layout":"hero_2023","hero_2023":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"Predictive Bidding","caption_is_page_title":true,"title":"O bid certo para cada impress\u00e3o","title_size":"h4","description":"

O Predictive Bidding prev\u00ea com precis\u00e3o o engajamento, a convers\u00e3o e o valor m\u00e9dio do carrinho de cada consumidor e d\u00e1 o bid certo para cada invent\u00e1rio de an\u00fancios.<\/p>\n","description_font_size":"default"}},"button":{"type":"internal","text":"Iniciar","link_internal":"https:\/\/www.criteo.com\/br\/talk-to-an-expert\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light","ai_variant":"gradient-border","icon":"arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"add_image":false,"image":false}},{"acf_fc_layout":"product_details","product_details":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"O que \u00e9 Predictive Bidding? ","caption_is_page_title":false,"title":"Bids mais inteligentes para campanhas mais eficientes","title_size":"h4","description":"","description_font_size":"default"}},"row_nums":"single","intro_inside_a_column":true,"switch_columns":false,"use_wider_layout":false,"use_wider_intro":false,"add_additional_boxes_below":false,"add_three_stats_above":false,"top_align_columns":false,"uo_list_style_discs":false,"":null,"stats":false,"media_type":"image","image":{"ID":14777,"id":14777,"title":"predictive-bidding-image-01","filename":"predictive-bidding-image-01.svg","filesize":166780,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2021\/07\/predictive-bidding-image-01.svg","link":"https:\/\/www.criteo.com\/br\/predictive-bidding\/predictive-bidding-image-01\/","alt":"","author":"9","description":"","caption":"","name":"predictive-bidding-image-01","status":"inherit","uploaded_to":14774,"date":"2021-07-13 18:40:12","modified":"2021-07-13 18:40:12","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/br\/wp-includes\/images\/media\/default.png","width":906,"height":634,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2021\/07\/predictive-bidding-image-01.svg","thumbnail-width":906,"thumbnail-height":634,"medium":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2021\/07\/predictive-bidding-image-01.svg","medium-width":906,"medium-height":634,"medium_large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2021\/07\/predictive-bidding-image-01.svg","medium_large-width":906,"medium_large-height":634,"large":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2021\/07\/predictive-bidding-image-01.svg","large-width":906,"large-height":634,"1536x1536":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2021\/07\/predictive-bidding-image-01.svg","1536x1536-width":906,"1536x1536-height":634,"2048x2048":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2021\/07\/predictive-bidding-image-01.svg","2048x2048-width":906,"2048x2048-height":634,"success-story":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2021\/07\/predictive-bidding-image-01.svg","success-story-width":906,"success-story-height":634,"profile_24":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2021\/07\/predictive-bidding-image-01.svg","profile_24-width":906,"profile_24-height":634,"profile_48":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2021\/07\/predictive-bidding-image-01.svg","profile_48-width":906,"profile_48-height":634,"profile_96":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2021\/07\/predictive-bidding-image-01.svg","profile_96-width":906,"profile_96-height":634,"profile_150":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2021\/07\/predictive-bidding-image-01.svg","profile_150-width":906,"profile_150-height":634,"profile_300":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2021\/07\/predictive-bidding-image-01.svg","profile_300-width":906,"profile_300-height":634}},"background_wave":false,"video_iframe_url":"","icon":false,"subtitle":"","description":"

Alimentado por 900 TB de dados de usu\u00e1rios, provenientes de intera\u00e7\u00f5es entre 720 milh\u00f5es de consumidores e 4,5 bilh\u00f5es de produtos, o Predictive Bidding determina o bid certo para cada impress\u00e3o. Com esses insights sobre o potencial valor de cada consumidor, voc\u00ea faz valer cada centavo do seu budget de marketing.<\/p>\n","link_list":false,"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"product_detail_rows":false,"additional_boxes_subtitle":"","left_align_subtitle":false,"use_learn_more_button":false,"boxes":false}},{"acf_fc_layout":"product_details_2","product_details_2":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Light_Smoke"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":true,"custom_padding":{"desktop_top":"","desktop_bottom":"165","mobile_top":"","mobile_bottom":"225"},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"Os benef\u00edcios do Predictive Bidding ","title_size":"h3","description":"

Nossa base de commerce data oferece o mais alto n\u00edvel de exatid\u00e3o preditiva para garantir que voc\u00ea fique dentro do seu budget e alcance seus objetivos.<\/p>\n","description_font_size":"larger"}},"description_boxes_layout":"sidebar-two-columns","":null,"boxes":[{"icon":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2021\/07\/Predictive-Bidding-Icon-01.svg","title":"Maximize o valor do seu budget ","description":"

Predi\u00e7\u00f5es orientadas por dados (do potencial engajamento, convers\u00e3o e valor m\u00e9dio do carrinho de cada consumidor) permitem que a AI Engine aloque seu budget com base no valor que cada consumidor individual tem para voc\u00ea.<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2021\/07\/Predictive-Bidding-Icon-02.svg","title":"Alcance suas metas com otimiza\u00e7\u00e3o flex\u00edvel ","description":"

Conquiste metas de receita, convers\u00f5es, tr\u00e1fego ou margem de produtos com modelos de otimiza\u00e7\u00e3o que garantem que seus an\u00fancios sejam mostrados aos consumidores com maior probabilidade de gerar os resultados que voc\u00ea deseja.<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2021\/07\/Predictive-Bidding-Icon-03.svg","title":"Trabalhe com o invent\u00e1rio de an\u00fancios certo ","description":"

Impacte consumidores atrav\u00e9s do melhor invent\u00e1rio de an\u00fancios escolhido pela Engine, com base na performance prevista do invent\u00e1rio e do site do publisher para cada impress\u00e3o individual.<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2021\/07\/Predictive-Bidding-Icon-04.svg","title":"Impacte consumidores no momento certo ","description":"

O Predictive Bidding leva apenas 10 milissegundos, 10X mais r\u00e1pido que um piscar de olhos, para escolher um an\u00fancio relevante, calcular todas as vari\u00e1veis e dar o bid certo no leil\u00e3o de invent\u00e1rio.<\/p>\n"}]}},{"acf_fc_layout":"cta_block","cta_block":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":true,"custom_margins":{"desktop_top_margin":"-105","desktop_bottom_margin":"","mobile_top_margin":"-160","mobile_bottom_margin":""}},"full_wide_block":false,"title":"

Comece a crescer hoje mesmo!<\/h4>\n

Encontre seus melhores clientes, engaje-os com o an\u00fancio perfeito e atinja suas metas. A Commerce Media Platform da Criteo ajuda voc\u00ea a criar campanhas que alavancam as vendas e a base de clientes.<\/p>\n","content_on_the_right":"button","cta_button":{"type":"internal","text":"Iniciar","link_internal":"https:\/\/www.criteo.com\/br\/talk-to-an-expert\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"form":""}},{"acf_fc_layout":"block_links","block_links":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"Como o Predictive Bidding turbina nossos produtos","title_size":"h4","description":"","description_font_size":"default"}},"gray_uppercase_labels":false,"number_of_columns":"two","blocks":[{"title":"Dynamic Retargeting","description":"

O Predictive Bidding ajuda o Criteo Dynamic Retargeting a alavancar a performance das suas campanhas segmentando apenas os consumidores certos, na hora certa, durante suas jornadas de compra.<\/p>\n","link":"https:\/\/www.criteo.com\/br\/products\/criteo-dynamic-retargeting\/"},{"title":"Customer Acquisition","description":"

O Predictive Bidding ajuda o Criteo Customer Acquisition a segmentar com alta precis\u00e3o novos clientes semelhantes ao consumidor \u201cideal\u201d do seu site, com base em suas prefer\u00eancias de compra e probabilidade de engajamento.<\/p>\n","link":"https:\/\/www.criteo.com\/br\/products\/criteo-customer-acquisition\/"}]}}],"use_transparent_header":true,"remove_footer":false,"use_transparent_header_dark_menus":false,"use_transparent_header_normal":false},"yoast_head":"\nPredictive Bidding | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Impacte seu p\u00fablico-alvo com o Predictive Bidding da Criteo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/br\/technology\/predictive-bidding\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Predictive Bidding | BR - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Impacte seu p\u00fablico-alvo com o Predictive Bidding da Criteo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/br\/technology\/predictive-bidding\/\" \/>\n<meta property=\"og:site_name\" content=\"BR - Criteo.com\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-20T02:04:36+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": \"WebPage\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/technology\/predictive-bidding\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/br\/technology\/predictive-bidding\/\",\n\t \"name\": \"Predictive Bidding | BR - Criteo.com\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#website\"\n\t },\n\t \"datePublished\": \"2017-08-22T20:11:36+00:00\",\n\t \"dateModified\": \"2025-02-20T02:04:36+00:00\",\n\t \"description\": \"Impacte seu p\u00fablico-alvo com o Predictive Bidding da Criteo.\",\n\t \"breadcrumb\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/technology\/predictive-bidding\/#breadcrumb\"\n\t },\n\t \"inLanguage\": \"pt-PT\",\n\t \"potentialAction\": [\n\t {\n\t \"@type\": \"ReadAction\",\n\t \"target\": [\n\t \"https:\/\/www.criteo.com\/br\/technology\/predictive-bidding\/\"\n\t ]\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/technology\/predictive-bidding\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/br\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"Technology\",\n\t \"item\": \"https:\/\/www.criteo.com\/br\/?page_id=5611\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 3,\n\t \"name\": \"Predictive Bidding\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"WebSite\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#website\",\n\t \"url\": \"https:\/\/www.criteo.com\/br\/\",\n\t \"name\": \"BR - Criteo.com\",\n\t \"description\": \"\",\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#organization\"\n\t },\n\t \"potentialAction\": [\n\t {\n\t \"@type\": \"SearchAction\",\n\t \"target\": {\n\t \"@type\": \"EntryPoint\",\n\t \"urlTemplate\": \"https:\/\/www.criteo.com\/br\/?s={search_term_string}\"\n\t },\n\t \"query-input\": {\n\t \"@type\": \"PropertyValueSpecification\",\n\t \"valueRequired\": true,\n\t \"valueName\": \"search_term_string\"\n\t }\n\t }\n\t ],\n\t \"inLanguage\": \"pt-PT\"\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/br\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"pt-PT\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#\/schema\/logo\/image\/\"\n\t }\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Predictive Bidding | BR - Criteo.com","description":"Impacte seu p\u00fablico-alvo com o Predictive Bidding da Criteo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/br\/technology\/predictive-bidding\/","og_locale":"pt_PT","og_type":"article","og_title":"Predictive Bidding | BR - Criteo.com","og_description":"Impacte seu p\u00fablico-alvo com o Predictive Bidding da Criteo.","og_url":"https:\/\/www.criteo.com\/br\/technology\/predictive-bidding\/","og_site_name":"BR - Criteo.com","article_modified_time":"2025-02-20T02:04:36+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.criteo.com\/br\/technology\/predictive-bidding\/","url":"https:\/\/www.criteo.com\/br\/technology\/predictive-bidding\/","name":"Predictive Bidding | BR - Criteo.com","isPartOf":{"@id":"https:\/\/www.criteo.com\/br\/#website"},"datePublished":"2017-08-22T20:11:36+00:00","dateModified":"2025-02-20T02:04:36+00:00","description":"Impacte seu p\u00fablico-alvo com o Predictive Bidding da Criteo.","breadcrumb":{"@id":"https:\/\/www.criteo.com\/br\/technology\/predictive-bidding\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.criteo.com\/br\/technology\/predictive-bidding\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/br\/technology\/predictive-bidding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/br\/"},{"@type":"ListItem","position":2,"name":"Technology","item":"https:\/\/www.criteo.com\/br\/?page_id=5611"},{"@type":"ListItem","position":3,"name":"Predictive Bidding"}]},{"@type":"WebSite","@id":"https:\/\/www.criteo.com\/br\/#website","url":"https:\/\/www.criteo.com\/br\/","name":"BR - Criteo.com","description":"","publisher":{"@id":"https:\/\/www.criteo.com\/br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.criteo.com\/br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/br\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/br\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.criteo.com\/br\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/br\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/pages\/5620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/comments?post=5620"}],"version-history":[{"count":25,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/pages\/5620\/revisions"}],"predecessor-version":[{"id":18758,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/pages\/5620\/revisions\/18758"}],"up":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/pages\/5611"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/media?parent=5620"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/coauthors?post=5620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}