{"id":10411,"date":"2019-09-12T15:09:16","date_gmt":"2019-09-12T15:09:16","guid":{"rendered":"http:\/\/www.criteo.com\/br\/?p=10411"},"modified":"2021-01-06T21:49:33","modified_gmt":"2021-01-06T21:49:33","slug":"criteo-convida-nike-gfk-e-magalu-para-seu-black-friday-countdown-2019","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/criteo-convida-nike-gfk-e-magalu-para-seu-black-friday-countdown-2019\/","title":{"rendered":"Criteo convida Nike, GFK e Magalu para seu Black Friday Countdown 2019"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Nessa quinta-feira, 12\/09, a Criteo realiza o seu Black Friday Countdown 2019 em S\u00e3o Paulo. O evento chega a sua terceira edi\u00e7\u00e3o no pa\u00eds, trazendo um conte\u00fado rico, incluindo um overview sobre o novo posicionamento da Criteo, insights sobre a data, an\u00e1lises sobre o consumo no mercado brasileiro, um case de sucesso incr\u00edvel e um painel de discuss\u00e3o com opini\u00f5es e dicas imperd\u00edveis de executivos que s\u00e3o refer\u00eancia no mercado brasileiro.<\/p>\n<p>Wilson Braz abre a programa\u00e7\u00e3o de palestras do evento com sua apresenta\u00e7\u00e3o sobre o novo posicionamento da Criteo no mercado brasileiro e mundial. Em seguida, ap\u00f3s a repercuss\u00e3o extremamente positiva e um audit\u00f3rio cheio na primeira apresenta\u00e7\u00e3o realizada no F\u00f3rum E-commerce Brasil em Julho de 2019, Jo\u00e3o Corain da Criteo e Luciano Nunes Cardoso da Nike voltam a apresentar o case de sucesso desenvolvido a partir da parceria de sucesso das duas empresas nos \u00faltimos anos.<\/p>\n<p>Em seguida, sobe ao palco Fernando Baialuna da GFK, que atua em mais de 100 pa\u00edses levando intelig\u00eancia a diversos mercados, para apresentar estudos e tend\u00eancias sobre a Black Friday, possibilitando tomadas de decis\u00e3o e elabora\u00e7\u00e3o de estrat\u00e9gias que possibilitem vantagem competitiva ao p\u00fablico do evento. Em seguida, mais dicas de Wilson Braz sobre o m\u00ednimo para estar preparado para a data e como ir al\u00e9m do b\u00e1sico para alcan\u00e7ar os melhores resultados e surpreender o consumidor.<\/p>\n<p>Concluindo a parte de conte\u00fado, Rafael Pimentel da Criteo convida Felix Bohn, com passagens GFG Group (Dafiti) e Via Varejo e Jocasta Bertolacci da Magalu para uma conversa sobre como esses executivos que s\u00e3o refer\u00eancia no mercado tem se preparado para a sazonalidade, e quais os desafios e oportunidades que enxergam no per\u00edodo.<\/p>\n<p>Por fim, e como n\u00e3o poderia faltar em um evento da Criteo, um momento direcionado ao networking entre os presentes, iniciado com uma atra\u00e7\u00e3o especial e acompanhado por drinks, jantar e muita m\u00fasica boa.<\/p>\n<p>Nos vemos por l\u00e1!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Nessa quinta-feira, 12\/09, a Criteo realiza o seu Black Friday Countdown 2019 em S\u00e3o Paulo. O evento chega a sua terceira edi\u00e7\u00e3o no pa\u00eds, trazendo um conte\u00fado rico, incluindo um overview sobre o novo posicionamento da Criteo, insights sobre a data, an\u00e1lises sobre o consumo no mercado brasileiro, um case de sucesso incr\u00edvel e [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":10410,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"coauthors":[],"class_list":{"0":"post-10411","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Criteo convida Nike, GFK e Magalu para seu Black Friday Countdown 2019 | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Nessa quinta-feira, 12\/09, a Criteo realiza o seu Black Friday Countdown 2019 em S\u00e3o Paulo. 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