{"id":10432,"date":"2019-09-17T17:23:27","date_gmt":"2019-09-17T17:23:27","guid":{"rendered":"http:\/\/www.criteo.com\/br\/?p=10432"},"modified":"2023-11-16T18:58:20","modified_gmt":"2023-11-16T18:58:20","slug":"criteo-ad-platform","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/criteo-ad-platform\/","title":{"rendered":"Conhe\u00e7a a nova Criteo Ad Platform"},"content":{"rendered":"

 <\/p>\n

A Criteo est\u00e1 construindo uma plataforma aberta e robusta que oferece controle e transpar\u00eancia aos nossos parceiros de publicidade. Enquanto as plataformas fechadas constroem muros cada vez maiores para manter sob seu controle os dados dos clientes, temos feito exatamente o oposto. \u00c9 por isso que temos o prazer de anunciar que a Criteo lan\u00e7ou novas ferramentas e otimizou o Management Center, nossa interface de usu\u00e1rio de autoatendimento.<\/p>\n

Vamos continuar com novas melhorias durante o ano para ajudar os profissionais de marketing a ver melhores resultados.<\/p>\n

1. Crie novas campanhas em minutos<\/strong><\/h3>\n

\"\"<\/p>\n

Voc\u00ea quer levar novos visitantes ao seu site? Aumentar as convers\u00f5es? N\u00e3o importa a sua meta. Agora voc\u00ea pode criar campanhas que impactam as pessoas certas, com an\u00fancios certos para cada perfil \u2014 de um jeito muito f\u00e1cil. O processo \u00e9 simples: voc\u00ea pode criar campanhas hiper-relevantes em minutos para atender suas metas de marketing.<\/p>\n

2. Gerenciamento de campanhas mais eficiente<\/strong><\/h3>\n

\"\"<\/p>\n

Melhoramos a forma de gerenciar campanhas, com novas ferramentas para voc\u00ea monitor\u00e1-las e otimiz\u00e1-las com rapidez e facilidade. O novo gerenciador de campanhas \u00e9 mais claro e simples, oferecendo uma experi\u00eancia mais intuitiva e mais controles para a gest\u00e3o de bids. Se voc\u00ea quer apenas espiar rapidamente a performance da sua campanha ou analis\u00e1-la em detalhes e auditar suas estrat\u00e9gias de bid, voc\u00ea ter\u00e1 uma experi\u00eancia integrada para fazer todo esse trabalho.<\/p>\n

3. Mais transpar\u00eancia na performance da campanha<\/strong><\/h3>\n

\"\"<\/p>\n

A Criteo agora oferece novos insights atrav\u00e9s de uma interface de analytics de autoatendimento, seja para um instant\u00e2neo de alto n\u00edvel da sua campanha ou para uma an\u00e1lise profunda por meio de pain\u00e9is personaliz\u00e1veis que mostram a performance do marketing de categorias de produtos e dispositivos.<\/p>\n

Como come\u00e7ar<\/strong><\/h3>\n

A tecnologia de retargeting da Criteo supera a concorr\u00eancia em 90% das vezes. Quando o e-commerce de moda feminina Love, Bonito (da Indon\u00e9sia) colocou nossos an\u00fancios em teste, viu uma receita 20% maior do que aquela obtida com outro retargeter. Com nossa tecnologia Shopper Graph, nossos an\u00fancios s\u00e3o personalizados com base nos padr\u00f5es de compra e navega\u00e7\u00e3o de 1,9 bilh\u00e3o de consumidores ativos que vemos por m\u00eas. Com uma op\u00e7\u00e3o de autoatendimento em nossa plataforma, esperamos empoderar empresas de todos os tamanhos a competir com as gigantes da tecnologia e criar campanhas surpreendentes, em todas as etapas da jornada do consumidor: do awareness e considera\u00e7\u00e3o \u00e0 convers\u00e3o e reten\u00e7\u00e3o.<\/p>\n

Fa\u00e7a login no Management Center para experimentar a nova plataforma da Criteo<\/strong><\/a>.<\/p>\n

Primeira vez na Criteo?<\/strong><\/a> Comece hoje mesmo.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  A Criteo est\u00e1 construindo uma plataforma aberta e robusta que oferece controle e transpar\u00eancia aos nossos parceiros de publicidade. Enquanto as plataformas fechadas constroem muros cada vez maiores para manter sob seu controle os dados dos clientes, temos feito exatamente o oposto. \u00c9 por isso que temos o prazer de anunciar que a Criteo […]<\/p>\n","protected":false},"author":9,"featured_media":10439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"coauthors":[622],"class_list":{"0":"post-10432","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates","8":"criteo-topic-company-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\nConhe\u00e7a a nova Criteo Ad Platform | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Novas ferramentas e otimiza\u00e7\u00f5es no Management Center, nossa interface de 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