{"id":10810,"date":"2019-10-21T13:09:26","date_gmt":"2019-10-21T13:09:26","guid":{"rendered":"http:\/\/www.criteo.com\/br\/insights\/top-tips-holiday-success-black-friday\/"},"modified":"2024-09-17T14:38:57","modified_gmt":"2024-09-17T14:38:57","slug":"tres-dicas-infaliveis-para-sua-black-friday-ser-um-sucesso","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/tres-dicas-infaliveis-para-sua-black-friday-ser-um-sucesso\/","title":{"rendered":"Tr\u00eas dicas infal\u00edveis para sua Black Friday ser um sucesso"},"content":{"rendered":"

 <\/p>\n

J\u00e1 estamos em contagem regressiva para a Black Friday e, se voc\u00ea quer faturar, j\u00e1 deve estar planejando sua estrat\u00e9gia h\u00e1 algum tempo. Para ajudar nossos clientes a dar um g\u00e1s em suas campanhas, a Criteo realizou no dia 5 de setembro nosso evento anual \u201cBlack Friday Countdown\u201d, no hotel Dream Downtown\u201d, em Nova York.<\/span><\/p>\n

<\/p>\n

O tema foi como criar uma estrat\u00e9gia consistente e focada no cliente durante a alta temporada de vendas. Contamos com a presen\u00e7a de experts do setor, como Alex Tshering, SVP de Marketing na FIGS<\/a>, e Michael McVeigh, SVP de Performance Management na ForwardPMX<\/a>. Confira aqui tr\u00eas dicas que voc\u00ea pode aplicar diretamente \u00e0 sua estrat\u00e9gia de marketing:<\/span><\/p>\n

1. Crie uma hist\u00f3ria sobre a sua marca que toque o cliente e gere engajamento.<\/strong><\/h3>\n

De 2017 a 2019, a FIGS viu um crescimento astron\u00f4mico. Tshering atribui esse crescimento n\u00e3o apenas aos uniformes cir\u00fargicos de alta qualidade da marca, mas tamb\u00e9m \u00e0 sua fiel base de clientes.<\/span><\/p>\n

\"\"
Alex Tshering, SVP de Marketing na FIGS<\/figcaption><\/figure>\n

 <\/p>\n

A FIGS trabalhou firme para implementar uma estrat\u00e9gia de reten\u00e7\u00e3o e fideliza\u00e7\u00e3o de clientes<\/a>. Tshering recomendou aos varejistas aliar suas hist\u00f3rias a campanhas de awareness e considera\u00e7\u00e3o, por exemplo, com video retargeting<\/a>. A FIGS foi muito bem-sucedida ao dar destaque a hist\u00f3rias de enfermeiros e m\u00e9dicos e mostrar como uniformes de alta qualidade podem ter um impacto positivo no trabalho incessante dos profissionais de sa\u00fade.<\/span><\/p>\n

2. Analise a performance anterior para predizer e preparar-se para a alta temporada do com\u00e9rcio.<\/strong><\/h3>\n

McVeigh disse que, em m\u00e9dia, 30% da receita de 57% dos clientes da ForwardPMX, deve-se \u00e0s vendas de fim de ano. Para permanecerem \u00e0 frente da concorr\u00eancia, os varejistas precisam entender a performance anterior para montar a estrat\u00e9gia certa e planejar-se adequadamente para a alta temporada de compras de 2019.<\/span><\/p>\n

\"\"
Michael McVeigh, SVP de Performance Management na ForwardPMX<\/figcaption><\/figure>\n

 <\/p>\n

Para McVeigh, os varejistas precisam trabalhar em parceria com seus fornecedores para analisar os benchmarks de 2018 e criar estrat\u00e9gias abrangentes. Antecipar os picos de vendas e os principais per\u00edodos do com\u00e9rcio ser\u00e1 essencial para permanecer competitivo no mercado.<\/span><\/p>\n

3. Desenvolva uma estrat\u00e9gia de marketing personalizada que coloque o cliente em primeiro lugar. <\/strong><\/h3>\n

McVeigh explicou que a equipe da ForwardPMX est\u00e1 encorajando os clientes a usar criativos de an\u00fancios din\u00e2micos para desenvolver an\u00fancios personalizados para cada consumidor.<\/span><\/p>\n

Como todo profissional de marketing sabe, \u00e9 cada vez mais importante personalizar an\u00fancios de acordo com o que as pessoas procuram, em vez de apenas empurrar produtos que as empresas querem vender. A personaliza\u00e7\u00e3o continua a ser chave durante esses per\u00edodos promocionais. Assim, \u00e9 crucial garantir uma abordagem customer-first em todas as estrat\u00e9gias.<\/span><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

  J\u00e1 estamos em contagem regressiva para a Black Friday e, se voc\u00ea quer faturar, j\u00e1 deve estar planejando sua estrat\u00e9gia h\u00e1 algum tempo. Para ajudar nossos clientes a dar um g\u00e1s em suas campanhas, a Criteo realizou no dia 5 de setembro nosso evento anual \u201cBlack Friday Countdown\u201d, no hotel Dream Downtown\u201d, em Nova […]<\/p>\n","protected":false},"author":13,"featured_media":10819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"coauthors":[],"class_list":{"0":"post-10810","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":true,"podcast_audio_length":"","has_mobile_version":false,"full_width_content":false,"embed_is_pardot_form":false,"embed_content":""},"yoast_head":"\nTr\u00eas dicas infal\u00edveis para sua Black Friday ser um sucesso | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Para ajudar os 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