{"id":11222,"date":"2019-12-12T15:57:26","date_gmt":"2019-12-12T15:57:26","guid":{"rendered":"http:\/\/www.criteo.com\/br\/?p=11222"},"modified":"2024-10-08T16:11:01","modified_gmt":"2024-10-08T16:11:01","slug":"criteo-direct-bidder-para-app","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/criteo-direct-bidder-para-app\/","title":{"rendered":"Criteo Direct Bidder para App Uma nova maneira de monetizar o invent\u00e1rio de apps para publishers"},"content":{"rendered":"

 <\/p>\n

Desde os prim\u00f3rdios da ind\u00fastria de monetiza\u00e7\u00e3o de apps, o modelo de cascata tem sido a regra para desenvolvedores que desejam gerar receita publicit\u00e1ria usando diferentes fontes de demanda.<\/p>\n

Como a Criteo escalou a demanda in-app<\/a>, ficou aparente que essa complexidade e opacidade t\u00eam impactado a cadeia de supply mobile.<\/p>\n

Nosso objetivo era permitir aos publishers monetizar o invent\u00e1rio com mais efici\u00eancia e permitir aos anunciantes extrair o m\u00e1ximo valor de cada an\u00fancio \u2014 \u00e9 por isso que temos um imenso prazer em anunciar nosso Direct Bidder para App<\/a>.<\/p>\n

Esse novo produto \u00e9 uma integra\u00e7\u00e3o leve e flex\u00edvel que ajuda os publishers a maximizar a receita no app \u2014 sem taxas obscuras de transa\u00e7\u00e3o e sem tecnologias obsoletas de back-end que podem prejudicar a experi\u00eancia do usu\u00e1rio.<\/p>\n

Leil\u00e3o eficiente e transparente<\/strong><\/h2>\n

Os publishers trabalham duro para criar apps incr\u00edveis que os usu\u00e1rios amar\u00e3o. Eles gastam um tempo enorme criando conte\u00fado que faz as pessoas voltarem. Os an\u00fancios ajudam, mas, quando voc\u00ea usa o modelo de cascata padr\u00e3o, nunca poder\u00e1 ter certeza de quanto da receita ir\u00e1 para terceiros.<\/p>\n

Integrando o Direct Bidder para App<\/a>, voc\u00ea cria um leil\u00e3o em que o bidder mais alto vence. Chega de cascata: agora voc\u00ea tem a garantia de ser pago o melhor pre\u00e7o por cada um dos seus usu\u00e1rios.<\/p>\n

Nosso mecanismo transparente de bid tamb\u00e9m permite que voc\u00ea compare nosso bid em tempo real com outros parceiros de demanda \u2014 voc\u00ea aproveita cada oportunidade.<\/p>\n

Demanda premium diversificada<\/strong><\/h2>\n

Os usu\u00e1rios de apps s\u00e3o diferentes. Eles preferem diferentes tipos de an\u00fancios para diferentes produtos. No entanto, dada a jornada fragmentada de cada usu\u00e1rio no mobile, nem sempre \u00e9 f\u00e1cil personalizar a experi\u00eancia de publicidade.<\/p>\n

Com uma conex\u00e3o direta atrav\u00e9s de nosso App Bidding SDK, voc\u00ea tem a oportunidade de maximizar o acesso \u00e0 nossa demanda exclusiva de grandes marcas e varejistas no mundo todo.<\/p>\n

Uma parceria direta permite que voc\u00ea monetize com efici\u00eancia audi\u00eancias globais e assegure-se de sempre extrair o m\u00e1ximo valor de seus usu\u00e1rios, mostrando-lhes an\u00fancios com alta relev\u00e2ncia.<\/p>\n

M\u00e9todos flex\u00edveis de integra\u00e7\u00e3o<\/strong><\/h2>\n

Sabemos como \u00e9 dif\u00edcil integrar-se a novas fontes de demanda; por isso, adaptamos o Direct Bidder para App<\/a> especificamente \u00e0s suas necessidades!<\/p>\n

N\u00e3o importa se voc\u00ea usa um conhecido ad server de terceiros ou uma solu\u00e7\u00e3o interna, o Direct Bidder para App \u00e9 uma solu\u00e7\u00e3o agn\u00f3stica, ou seja, para todo tipo de plataforma, que pode integrar facilmente nossa demanda \u00e0 sua stack de tecnologias.<\/p>\n

Afinal, quem gosta de ferro velho? Ningu\u00e9m!<\/p>\n

Nosso App Bidding SDK n\u00e3o apresenta lat\u00eancias e \u00e9 extremamente leve (\u00e9 s\u00e9rio, algumas imagens s\u00e3o mais pesadas…). Isso significa impacto zero na experi\u00eancia do usu\u00e1rio.<\/p>\n

Maximize sua receita por usu\u00e1rio<\/strong><\/h2>\n

Embora aumentar sua receita geral seja priorit\u00e1rio, voc\u00ea deve maximizar diariamente sua receita m\u00e9dia por usu\u00e1rio ativo.<\/p>\n

Aproveitando nossa demanda global das maiores marcas e varejista do mundo, voc\u00ea diversifica suas fontes de publicidade com a certeza de que seus an\u00fancios permanecer\u00e3o relevantes aos v\u00e1rios interesses de sua audi\u00eancia.<\/p>\n

Gra\u00e7as \u00e0 nossa poderosa base de dados de usu\u00e1rios, podemos dar um bid em tempo real para cada uma das suas impress\u00f5es, criando oportunidades para maximizar o valor dos seus usu\u00e1rios.<\/p>\n

Para saber mais, fale com a Criteo hoje mesmo!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

  Desde os prim\u00f3rdios da ind\u00fastria de monetiza\u00e7\u00e3o de apps, o modelo de cascata tem sido a regra para desenvolvedores que desejam gerar receita publicit\u00e1ria usando diferentes fontes de demanda. Como a Criteo escalou a demanda in-app, ficou aparente que essa complexidade e opacidade t\u00eam impactado a cadeia de supply mobile. Nosso objetivo era permitir […]<\/p>\n","protected":false},"author":9,"featured_media":11223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,728],"coauthors":[622],"class_list":{"0":"post-11222","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates","8":"category-monetization","9":"criteo-topic-holiday-festive-season"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\nCriteo Direct Bidder para App Uma nova maneira de monetizar o invent\u00e1rio de apps para publishers | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Este novo produto ajuda os publishers a maximizar a receita do app sem taxas de transa\u00e7\u00e3o obscuras no invent\u00e1rio e sem tecnologias obsoletas de 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