{"id":11529,"date":"2020-02-18T15:06:19","date_gmt":"2020-02-18T15:06:19","guid":{"rendered":"http:\/\/www.criteo.com\/br\/?p=11529"},"modified":"2021-01-06T19:37:30","modified_gmt":"2021-01-06T19:37:30","slug":"insights-para-o-dia-do-consumidor-2020","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/insights-para-o-dia-do-consumidor-2020\/","title":{"rendered":"Insights para o Dia do Consumidor 2020"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Estamos na metade de fevereiro e est\u00e1 na hora de se preparar para uma das datas mais importantes do e-commerce no Brasil: o Dia Mundial dos Direitos do Consumidor, conhecido hoje apenas como Dia do Consumidor. O dia 15 de mar\u00e7o foi institu\u00eddo pela Assembleia Geral da ONU em 1985 para que se valorizasse os direitos do consumidor. A iniciativa foi inspirada por um importante discurso do presidente americano John F. Kennedy no congresso em 1962 no qual ele chamava a aten\u00e7\u00e3o para a prote\u00e7\u00e3o dos direitos dos consumidores como o direito \u00e0 seguran\u00e7a, \u00e0 informa\u00e7\u00e3o, \u00e0 escolha e a ser ouvido. A partir da\u00ed v\u00e1rios pa\u00edses iniciaram a inclus\u00e3o de leis que protegessem seus consumidores e, por aqui, a maior conquista foi a promulga\u00e7\u00e3o da do C\u00f3digo de Direitos do Consumidor e o Programa de Defesa do Consumidor, o PROCON, em 1990.<\/p>\n<p>Diante da for\u00e7a dessa data para o com\u00e9rcio online brasileiro, <a href=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/02\/Criteo-O-Dia-do-Consumidor-no-Brasil-Preview-2020.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">a Criteo preparou um relat\u00f3rio<\/a> com os melhores insights tirados da performance das categorias de produtos mais relevantes do Dia do Consumidor de 2019 para a sua prepara\u00e7\u00e3o no Brasil, pois quanto melhor voc\u00ea se preparar melhores ser\u00e3o seus resultados.<\/p>\n<p>A informa\u00e7\u00e3o mais importante \u00e9 que as <strong>vendas geralmente come\u00e7am a aumentar tr\u00eas dias antes da data em si<\/strong>. O pico \u00e9 influenciado pelo grande varejo que experimenta um <strong>aumento de 35%<\/strong> j\u00e1 no dia 12 de mar\u00e7o. Dentre as categorias mais vendidas est\u00e3o os itens de Sa\u00fade &amp; Beleza, cujas vendas chegam a aumentar 60% em rela\u00e7\u00e3o \u00e0 m\u00e9dia de dezembro ainda dois dias antes e ficam em <strong>quase 50% a mais no Dia do Consumidor<\/strong>, e os itens de Moda &amp; Luxo que tamb\u00e9m come\u00e7am a crescer dois dias antes e atingem no dia 15 uma <strong>alta de 35%<\/strong> em rela\u00e7\u00e3o \u00e0 m\u00e9dia de dezembro.<\/p>\n<p>H\u00e1 uma grande alta na propens\u00e3o \u00e0 compra nessas tr\u00eas categorias nos dias que antecedem o dia 15 de mar\u00e7o. Esse <strong>aumento chega a 25% quatro dias antes<\/strong> e permanece em quase 20% nos dias seguintes at\u00e9 o dia 15.<\/p>\n<p>Percebemos que as vendas feitas via mobile crescem no final de semana do Dia do Consumidor. Esse comportamento mostra que h\u00e1 uma boa oportunidade para as empresas de e-commerce melhorarem suas plataformas e experi\u00eancias mobile e transformar esse canal para deix\u00e1-lo mais atraente, confi\u00e1vel e imersivo, o que certamente se refletir\u00e1 em aumento de market share no futuro.<\/p>\n<p>Deu para perceber que o movimento de vendas associados ao Dia do Consumidor come\u00e7a bem antes da data oficial, n\u00e3o \u00e9 mesmo? Por isso o planejamento pr\u00e9vio \u00e9 muito importante se voc\u00ea pretende tirar o m\u00e1ximo do comportamento de compra dos consumidores desde os dias que antecedem a data. Sempre \u00e9 bom lembrar que o Dia do Consumidor n\u00e3o \u00e9 apenas uma data de vendas, \u00e9 uma oportunidade de renovar os la\u00e7os de confian\u00e7a com seus consumidores, de mostrar o quanto sua empresa se preocupa e como \u00e9 poss\u00edvel agregar boas ofertas, produtos excelentes e, principalmente, respeito.<\/p>\n<p>Esperamos que essas informa\u00e7\u00f5es sejam \u00fateis para seu planejamento nos pr\u00f3ximos dias e, se quiser saber mais sobre outras oportunidades relacionadas ao Dia do Consumidor ou todas as outras tecnologias e solu\u00e7\u00f5es que a Criteo pode colocar \u00e0 disposi\u00e7\u00e3o de sua empresa, n\u00e3o deixe de <a href=\"http:\/\/www.criteo.com\/br\/talk-to-an-expert\">entrar em contato com a gente<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Estamos na metade de fevereiro e est\u00e1 na hora de se preparar para uma das datas mais importantes do e-commerce no Brasil: o Dia Mundial dos Direitos do Consumidor, conhecido hoje apenas como Dia do Consumidor. O dia 15 de mar\u00e7o foi institu\u00eddo pela Assembleia Geral da ONU em 1985 para que se valorizasse [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":11530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"coauthors":[],"class_list":{"0":"post-11529","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Insights para o Dia do Consumidor 2020 | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Dia 15 de Mar\u00e7o \u00e9 o Dia do Consumidor. Seu e-commerce est\u00e1 preparado para essa data especial para o varejo online no Brasil? Veja o que Criteo trouxe de informa\u00e7\u00f5es sobre o Dia do Consumidor de 2019 e use-as no seu planejamento em 2020. Clique e confira!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/br\/blog\/insights-para-o-dia-do-consumidor-2020\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insights para o Dia do Consumidor 2020 | BR - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Dia 15 de Mar\u00e7o \u00e9 o Dia do Consumidor. Seu e-commerce est\u00e1 preparado para essa data especial para o varejo online no Brasil? Veja o que Criteo trouxe de informa\u00e7\u00f5es sobre o Dia do Consumidor de 2019 e use-as no seu planejamento em 2020. 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