{"id":11854,"date":"2020-04-02T16:45:21","date_gmt":"2020-04-02T16:45:21","guid":{"rendered":"http:\/\/www.criteo.com\/br\/?p=11854"},"modified":"2023-10-31T16:28:30","modified_gmt":"2023-10-31T16:28:30","slug":"a-industria-de-viagens-e-o-coronavirus","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/a-industria-de-viagens-e-o-coronavirus\/","title":{"rendered":"[PESQUISA] A ind\u00fastria de viagens e o coronav\u00edrus: padr\u00f5es de reservas globais, tend\u00eancias e o futuro"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Com a r\u00e1pida dissemina\u00e7\u00e3o de coronav\u00edrus e restri\u00e7\u00f5es de viagens impostas pelos governos em todo o mundo, o setor de viagens est\u00e1 no meio de um de seus per\u00edodos mais dif\u00edceis at\u00e9 o momento. O que torna essa situa\u00e7\u00e3o especialmente dif\u00edcil \u00e9 que o impacto est\u00e1 sendo sentido em todo o ecossistema.<\/p>\n<p>Al\u00e9m disso, as marcas e os profissionais de marketing de viagens enfrentam um dilema ao equilibrar as precau\u00e7\u00f5es de sa\u00fade e criar uma boa experi\u00eancia de viagem a seus consumidores. Isso representa um desafio sem precedentes para uma ind\u00fastria t\u00e3o arraigada em nossas vidas.<\/p>\n<p>Na Criteo, trabalhamos com v\u00e1rias marcas, parceiros e outras empresas do setor de viagens. Para ajudar nossos parceiros de publicidade e outras pessoas do setor a entender melhor o impacto do coronav\u00edrus e das restri\u00e7\u00f5es de viagens, utilizamos insights de 20.000 clientes para analisar os padr\u00f5es de reservas de viagens em todo o mundo.<\/p>\n<p>Esperamos que essas descobertas possam ajudar as empresas a entender o que esperar e ajudar os profissionais de marketing a adaptar seus planos e estrat\u00e9gias ap\u00f3s o surto de coronav\u00edrus. O impacto do coronav\u00edrus tem sido muito parecido desde o in\u00edcio, e vimos as tend\u00eancias dos viajantes mudarem quase diariamente.<\/p>\n<p>Abaixo, voc\u00ea encontrar\u00e1 uma s\u00e9rie de tend\u00eancias de destinos globais que nossa equipe de Marketing e Analytics preparou com os dados mais recentes:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11862\" src=\"http:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/04\/covid-travel-1-min.png\" alt=\"\" width=\"1045\" height=\"525\" srcset=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/04\/covid-travel-1-min.png 1045w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/04\/covid-travel-1-min-300x151.png 300w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/04\/covid-travel-1-min-1024x514.png 1024w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/04\/covid-travel-1-min-768x386.png 768w\" sizes=\"auto, (max-width: 1045px) 100vw, 1045px\" \/><\/p>\n<h3><strong>Tend\u00eancias globais de viagens no primeiro trimestre de 2020<\/strong><\/h3>\n<p>Na Am\u00e9rica Latina, o Brasil v\u00ea uma queda acentuada logo ap\u00f3s os Estados Unidos come\u00e7arem as suas medidas restritivas. Um leve crescimento surge entre os dias 14 e 16 de mar\u00e7o devido a necessidade dos brasileiros que est\u00e3o no exterior voltarem para o pa\u00eds. Ap\u00f3s esse per\u00edodo, vemos queda nas reservas tanto no Brasil quanto no M\u00e9xico. Os pa\u00edses da Uni\u00e3o Europeia e os EUA est\u00e3o chegando ao mesmo n\u00edvel de 25% do \u00edndice observado na China e em Taiwan de 9 de fevereiro a 9 de mar\u00e7o.<\/p>\n<h3><strong>Reservas em decl\u00ednio nas Am\u00e9ricas<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11863\" src=\"http:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/04\/covid-travel-2-min.png\" alt=\"\" width=\"833\" height=\"440\" srcset=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/04\/covid-travel-2-min.png 833w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/04\/covid-travel-2-min-300x158.png 300w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/04\/covid-travel-2-min-768x406.png 768w\" sizes=\"auto, (max-width: 833px) 100vw, 833px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>A ansiedade dos viajantes realmente come\u00e7ou a se manifestar durante a semana de 9 de fevereiro, dois dias ap\u00f3s o an\u00fancio do primeiro caso de coronav\u00edrus nos EUA.<\/p>\n<p>Nas \u00faltimas duas semanas, vimos uma queda muito mais r\u00e1pida nas reservas nos EUA e na Am\u00e9rica Latina, ao contr\u00e1rio da rea\u00e7\u00e3o mais lenta experimentada na \u00c1sia e, mais recentemente, na Europa. O fato de muitos governos na Am\u00e9rica Latina terem se antecipado e decretado restri\u00e7\u00f5es \u00e0s fronteiras e medidas de distanciamento social, pode ter causado essa queda mais r\u00e1pida nas reservas na regi\u00e3o.<\/p>\n<p>A partir de mar\u00e7o, quando o surto de COVID-19 se espalhou pela regi\u00e3o, muitos pa\u00edses come\u00e7aram a fechar suas fronteiras: Peru, Chile e Col\u00f4mbia foram os primeiros a adotar medidas mais restritivas.<\/p>\n<p>No Brasil, vemos uma queda nas viagens a partir de 16 de mar\u00e7o, quando S\u00e3o Paulo, que possui o aeroporto mais movimentado da regi\u00e3o, inicia o processo de medidas restritivas devido ao aumento significativo dos casos de coronav\u00edrus no estado, em especial na capital.<\/p>\n<p>Apesar dos n\u00fameros crescentes da pandemia de covid-19 no M\u00e9xico, o governo apenas recentemente declarou medidas restritivas, mas as reservas de viagens diminu\u00edram drasticamente antes, pois os outros pa\u00edses da regi\u00e3o j\u00e1 haviam imposto suas medidas.<\/p>\n<h3><strong>O que esperar<\/strong><\/h3>\n<p>N\u00f3s continuaremos monitorando as atividades de viagem e trabalhando juntos para entender o impacto do coronav\u00edrus e das paralisa\u00e7\u00f5es em diferentes regi\u00f5es do mundo:<\/p>\n<ul>\n<li>O monitoramento de tend\u00eancias globais como essas pode nos dar pistas sobre os tempos de recupera\u00e7\u00e3o de viagens em \u00e1reas impactadas<\/li>\n<li>Ser aberto e colaborativo e trabalhar como parceiros pode ajudar a trazer uma resolu\u00e7\u00e3o mais r\u00e1pida para um desafio de todo o setor<\/li>\n<li>O comportamento das viagens dos consumidores mudar\u00e1 no futuro &#8211; portanto, pense em como envolver as pessoas da maneira certa quando for a hora certa<\/li>\n<\/ul>\n<p>N\u00e3o \u00e9 incomum ver pessoas se unindo diante da adversidade e essa situa\u00e7\u00e3o em rela\u00e7\u00e3o a COVID-19 n\u00e3o foi diferente. Ao conversar com equipes internas da Criteo, parceiros e clientes, houve um claro interesse em compartilhar uns com os outros e uma disposi\u00e7\u00e3o para trabalhar em conjunto, que acreditamos beneficiar o setor assim que as coisas come\u00e7arem a normalizar.<\/p>\n<p>Agradecemos o esfor\u00e7o coletivo de todos e a positividade em torno de um momento com circunst\u00e2ncias t\u00e3o desafiadoras e continuaremos a fazer nossa parte e ajudar da maneira que pudermos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Com a r\u00e1pida dissemina\u00e7\u00e3o de coronav\u00edrus e restri\u00e7\u00f5es de viagens impostas pelos governos em todo o mundo, o setor de viagens est\u00e1 no meio de um de seus per\u00edodos mais dif\u00edceis at\u00e9 o momento. O que torna essa situa\u00e7\u00e3o especialmente dif\u00edcil \u00e9 que o impacto est\u00e1 sendo sentido em todo o ecossistema. Al\u00e9m disso, [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":11861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"coauthors":[673],"class_list":{"0":"post-11854","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights","8":"criteo-industry-travel"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[PESQUISA] A ind\u00fastria de viagens e o coronav\u00edrus: padr\u00f5es de reservas globais, tend\u00eancias e o futuro | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"O impacto do coronav\u00edrus tem sido muito parecido desde o in\u00edcio, e vimos as 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