{"id":12036,"date":"2020-04-14T19:33:50","date_gmt":"2020-04-14T19:33:50","guid":{"rendered":"http:\/\/www.criteo.com\/br\/?p=12036"},"modified":"2020-12-21T19:56:46","modified_gmt":"2020-12-21T19:56:46","slug":"atualizacoes-criteo-spring","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/atualizacoes-criteo-spring\/","title":{"rendered":"Atualiza\u00e7\u00f5es Criteo Spring: relat\u00f3rios, criativos e muito mais"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Com o lan\u00e7amento global de nossa solu\u00e7\u00e3o de web traffic em janeiro, a Criteo come\u00e7ou 2020 acelerada. Estamos continuamente desenvolvendo nossos produtos para garantir que todos os clientes tenham maior flexibilidade, controle e transpar\u00eancia em nossa plataforma de publicidade.<\/p>\n<p>No primeiro trimestre, vimos muitos avan\u00e7os em rela\u00e7\u00e3o \u00e0 experi\u00eancia da plataforma. Nossa equipe de produto caprichou nos relat\u00f3rios, investindo em muitos detalhes, desde personaliza\u00e7\u00e3o at\u00e9 novas fun\u00e7\u00f5es de atribui\u00e7\u00e3o.<\/p>\n<p>Leia sobre tudo isso e muito mais a seguir:<\/p>\n<h3><strong>1. Novos relat\u00f3rios para campanhas<\/strong><\/h3>\n<p>J\u00e1 adicionamos v\u00e1rios recursos aos relat\u00f3rios, entregando a voc\u00ea novos insights sobre suas campanhas e como otimiz\u00e1-las. Com esses novos recursos, voc\u00ea pode:<\/p>\n<ul>\n<li><strong>Entender como diferentes criativos funcionam. <\/strong>Agora voc\u00ea pode ver como a Criteo est\u00e1 usando seus criativos e a performance de cada um. Isso inclui o n\u00famero total de exibi\u00e7\u00f5es e o share de volume dessas exibi\u00e7\u00f5es. O novo painel \u201cCriativos\u201d oferece detalhamentos por formato, tamanho de exibi\u00e7\u00e3o ou cupons.<\/li>\n<li><strong>Monitore a performance da sua campanha em tempo real. <\/strong>O painel em tempo real pode ajud\u00e1-lo a otimizar e avaliar o impacto das atualiza\u00e7\u00f5es em sua campanha. Confira custos, exibi\u00e7\u00f5es e cliques em tempo real. Voc\u00ea pode adicionar outras m\u00e9tricas ao painel e analisar as compara\u00e7\u00f5es per\u00edodo por per\u00edodo.<\/li>\n<\/ul>\n<h3><strong>2. Gerenciamento de campanhas<\/strong><\/h3>\n<p>Quer\u00edamos que nossos anunciantes tivessem maior controle sobre as pr\u00f3prias campanhas. Portanto, fizemos um upgrade gigante nesse sentido. A Criteo Ad Platform agora permite que voc\u00ea:<\/p>\n<ul>\n<li>Inicie, pause e arquive campanhas. Tenha controle total sobre suas campanhas, podendo iniciar, pausar e arquivar campanhas. (Observa\u00e7\u00e3o: este recurso n\u00e3o est\u00e1 dispon\u00edvel atualmente no Jap\u00e3o, na \u00cdndia, nem na R\u00fassia).<\/li>\n<li>Otimize seus segmentos de audi\u00eancia. N\u00e3o importa se voc\u00ea usa uma audi\u00eancia criada pela Criteo ou sua pr\u00f3pria lista de contatos. Agora voc\u00ea pode refinar suas audi\u00eancias a qualquer momento.<\/li>\n<\/ul>\n<h3><strong>Transpar\u00eancia e controle<\/strong><\/h3>\n<p>Estamos trabalhando duro para garantir que todo usu\u00e1rio da Criteo possa facilmente controlar as pr\u00f3prias campanhas, do in\u00edcio ao fim. Com o prop\u00f3sito de entregarmos relat\u00f3rios cada vez melhores, quer\u00edamos tamb\u00e9m dar aos anunciantes novos insights sobre a performance dos an\u00fancios.<\/p>\n<p>Ainda temos muitas novidades nos pr\u00f3ximos meses, e compartilharemos todas as atualiza\u00e7\u00f5es em breve.<\/p>\n<p>Estamos aqui para apoiar voc\u00ea e ajud\u00e1-lo a continuar com seus neg\u00f3cios durante estes tempos de incertezas. Voc\u00ea pode acessar artigos sobre a COVID-19 atrav\u00e9s dos pain\u00e9is da Criteo. E tamb\u00e9m pode ler nossa an\u00e1lise mais recente sobre as <a href=\"https:\/\/www.criteo.com\/br\/blog\/tendencias-de-consumo-em-tempos-de-coronavirus\/\">tend\u00eancias de consumo em tempos de coronav\u00edrus<\/a>, com base em dados de mais de 80 pa\u00edses e 2 bilh\u00f5es de consumidores ativos por m\u00eas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Com o lan\u00e7amento global de nossa solu\u00e7\u00e3o de web traffic em janeiro, a Criteo come\u00e7ou 2020 acelerada. Estamos continuamente desenvolvendo nossos produtos para garantir que todos os clientes tenham maior flexibilidade, controle e transpar\u00eancia em nossa plataforma de publicidade. No primeiro trimestre, vimos muitos avan\u00e7os em rela\u00e7\u00e3o \u00e0 experi\u00eancia da plataforma. Nossa equipe de [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":12038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"coauthors":[],"class_list":{"0":"post-12036","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Atualiza\u00e7\u00f5es Criteo Spring: relat\u00f3rios, criativos e muito mais | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Nossa equipe de produto tem caprichado nos relat\u00f3rios, investindo em muitos detalhes, de personaliza\u00e7\u00e3o a novas fun\u00e7\u00f5es de atribui\u00e7\u00e3o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/br\/blog\/atualizacoes-criteo-spring\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Atualiza\u00e7\u00f5es Criteo Spring: relat\u00f3rios, criativos e muito mais | BR - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Nossa equipe de produto tem caprichado nos relat\u00f3rios, investindo em muitos detalhes, de personaliza\u00e7\u00e3o a novas fun\u00e7\u00f5es de atribui\u00e7\u00e3o.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/br\/blog\/atualizacoes-criteo-spring\/\" \/>\n<meta property=\"og:site_name\" content=\"BR - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-14T19:33:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-21T19:56:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/04\/spring-release-updates-BR-min-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1482\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karen Mangonon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen Mangonon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/atualizacoes-criteo-spring\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/atualizacoes-criteo-spring\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Karen Mangonon\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/br\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\"\n\t            },\n\t            \"headline\": \"Atualiza\u00e7\u00f5es Criteo Spring: relat\u00f3rios, criativos e muito mais\",\n\t            \"datePublished\": \"2020-04-14T19:33:50+00:00\",\n\t            \"dateModified\": \"2020-12-21T19:56:46+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/atualizacoes-criteo-spring\/\"\n\t            },\n\t            \"wordCount\": 481,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/br\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/atualizacoes-criteo-spring\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/04\/spring-release-updates-BR-min-scaled.jpg\",\n\t            \"keywords\": [\n\t                \"Ad Platform\"\n\t            ],\n\t            \"articleSection\": [\n\t                \"Atualiza\u00e7\u00f5es da Criteo\"\n\t            ],\n\t            \"inLanguage\": \"pt-PT\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"pt-PT\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/atualizacoes-criteo-spring\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/04\/spring-release-updates-BR-min-scaled.jpg\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/04\/spring-release-updates-BR-min-scaled.jpg\",\n\t            \"width\": 2048,\n\t            \"height\": 1482\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/atualizacoes-criteo-spring\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/br\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"Atualiza\u00e7\u00f5es Criteo Spring: relat\u00f3rios, criativos e muito mais\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/br\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/br\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"pt-PT\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/br\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/br\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/br\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\",\n\t            \"name\": \"Karen Mangonon\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"pt-PT\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/br\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b\",\n\t                \"url\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t                \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t                \"caption\": \"Karen Mangonon\"\n\t            },\n\t            \"url\": \"https:\/\/www.criteo.com\/br\/blog\/author\/karen\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Atualiza\u00e7\u00f5es Criteo Spring: relat\u00f3rios, criativos e muito mais | BR - Criteo.com","description":"Nossa equipe de produto tem caprichado nos relat\u00f3rios, investindo em muitos detalhes, de personaliza\u00e7\u00e3o a novas fun\u00e7\u00f5es de atribui\u00e7\u00e3o.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/br\/blog\/atualizacoes-criteo-spring\/","og_locale":"pt_PT","og_type":"article","og_title":"Atualiza\u00e7\u00f5es Criteo Spring: relat\u00f3rios, criativos e muito mais | BR - Criteo.com","og_description":"Nossa equipe de produto tem caprichado nos relat\u00f3rios, investindo em muitos detalhes, de personaliza\u00e7\u00e3o a novas fun\u00e7\u00f5es de atribui\u00e7\u00e3o.","og_url":"https:\/\/www.criteo.com\/br\/blog\/atualizacoes-criteo-spring\/","og_site_name":"BR - Criteo.com","article_published_time":"2020-04-14T19:33:50+00:00","article_modified_time":"2020-12-21T19:56:46+00:00","og_image":[{"width":2048,"height":1482,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/04\/spring-release-updates-BR-min-scaled.jpg","type":"image\/jpeg"}],"author":"Karen Mangonon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Karen Mangonon","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/br\/blog\/atualizacoes-criteo-spring\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/br\/blog\/atualizacoes-criteo-spring\/"},"author":{"name":"Karen Mangonon","@id":"https:\/\/www.criteo.com\/br\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95"},"headline":"Atualiza\u00e7\u00f5es Criteo Spring: relat\u00f3rios, criativos e muito mais","datePublished":"2020-04-14T19:33:50+00:00","dateModified":"2020-12-21T19:56:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/br\/blog\/atualizacoes-criteo-spring\/"},"wordCount":481,"publisher":{"@id":"https:\/\/www.criteo.com\/br\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/br\/blog\/atualizacoes-criteo-spring\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/04\/spring-release-updates-BR-min-scaled.jpg","keywords":["Ad Platform"],"articleSection":["Atualiza\u00e7\u00f5es da Criteo"],"inLanguage":"pt-PT"},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.criteo.com\/br\/blog\/atualizacoes-criteo-spring\/#primaryimage","url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/04\/spring-release-updates-BR-min-scaled.jpg","contentUrl":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/04\/spring-release-updates-BR-min-scaled.jpg","width":2048,"height":1482},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/br\/blog\/atualizacoes-criteo-spring\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/br\/"},{"@type":"ListItem","position":2,"name":"Atualiza\u00e7\u00f5es Criteo Spring: relat\u00f3rios, criativos e muito mais"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/br\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/br\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.criteo.com\/br\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/br\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/br\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95","name":"Karen Mangonon","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.criteo.com\/br\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b","url":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","caption":"Karen Mangonon"},"url":"https:\/\/www.criteo.com\/br\/blog\/author\/karen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/posts\/12036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/comments?post=12036"}],"version-history":[{"count":4,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/posts\/12036\/revisions"}],"predecessor-version":[{"id":12053,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/posts\/12036\/revisions\/12053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/media\/12038"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/media?parent=12036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/categories?post=12036"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/coauthors?post=12036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}