{"id":12188,"date":"2020-04-27T18:33:06","date_gmt":"2020-04-27T18:33:06","guid":{"rendered":"http:\/\/www.criteo.com\/br\/?p=12188"},"modified":"2024-04-09T13:27:28","modified_gmt":"2024-04-09T13:27:28","slug":"impacte-a-audiencia-certa-com-dados-de-intencao-de-compra-de-consumidores-da-criteo","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/impacte-a-audiencia-certa-com-dados-de-intencao-de-compra-de-consumidores-da-criteo\/","title":{"rendered":"Impacte a audi\u00eancia certa com dados de inten\u00e7\u00e3o de compra de consumidores da Criteo"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>As campanhas mais poderosas s\u00e3o aquelas que impactam a audi\u00eancia pretendida. Para criar sua audi\u00eancia ideal, a Criteo oferece op\u00e7\u00f5es flex\u00edveis de segmenta\u00e7\u00e3o para marketing full-funnel. O Commerce Audiences (nossa ferramenta de Audi\u00eancias Comerciais) permite que os profissionais de marketing explorem os dados de consumidores da Criteo em tempo real, para voc\u00ea impactar audi\u00eancias que navegam ativamente na web e que t\u00eam potencial interesse na sua marca.<\/p>\n<p>Hoje, temos o prazer de anunciar a pr\u00f3xima gera\u00e7\u00e3o do Commerce Audiences, que agora inclui diferentes op\u00e7\u00f5es de segmenta\u00e7\u00e3o, que podem ser usadas para criar e impactar sua audi\u00eancia ideal:<\/p>\n<ul>\n<li><strong>800 categorias de produtos:<\/strong> Segmente usu\u00e1rios que estejam ativamente pesquisando e adicionando determinados produtos ou servi\u00e7os aos carrinhos. Voc\u00ea pode filtrar, por exemplo, por faixas de pre\u00e7os.<\/li>\n<li><strong>Interesses em 800 marcas:<\/strong> Segmente usu\u00e1rios que estejam ativamente pesquisando marcas espec\u00edficas, de diferentes verticais, incluindo Ve\u00edculos, Eletr\u00f4nicos e Varejo.<\/li>\n<li><strong>Demografia:<\/strong> Segmente usu\u00e1rios com base em g\u00eanero e poder de compra.<\/li>\n<\/ul>\n<p>Essas novas op\u00e7\u00f5es permitem que os profissionais de marketing impactem audi\u00eancias exclusivas que s\u00f3 a Criteo pode oferecer. Confira alguns exemplos de segmenta\u00e7\u00e3o que podem ser criadas usando nosso Commerce Audiences:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13107\" src=\"http:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/04\/BR-reach-the-right-audiences-BR-min.png\" alt=\"\" width=\"851\" height=\"804\" srcset=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/04\/BR-reach-the-right-audiences-BR-min.png 851w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/04\/BR-reach-the-right-audiences-BR-min-300x283.png 300w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/04\/BR-reach-the-right-audiences-BR-min-768x726.png 768w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/04\/BR-reach-the-right-audiences-BR-min-24x24.png 24w\" sizes=\"auto, (max-width: 851px) 100vw, 851px\" \/><\/p>\n<p>Essa atualiza\u00e7\u00e3o j\u00e1 est\u00e1 dispon\u00edvel na plataforma de autoatendimento da Criteo. Voc\u00ea pode come\u00e7ar a criar sua audi\u00eancia combinando diferentes segmentos de categorias de produtos, faixas de pre\u00e7os, nomes de marcas, g\u00eanero e poder de compra. Voc\u00ea ver\u00e1 imediatamente seu alcance potencial para a audi\u00eancia selecionada:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12191\" src=\"http:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/04\/Commerce-2.png\" alt=\"\" width=\"1200\" height=\"779\" srcset=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/04\/Commerce-2.png 1200w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/04\/Commerce-2-300x195.png 300w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/04\/Commerce-2-1024x665.png 1024w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/04\/Commerce-2-768x499.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><em>Observa\u00e7\u00e3o: o Commerce Audiences est\u00e1 dispon\u00edvel somente em alguns pa\u00edses. Verifique com seu representante de vendas se voc\u00ea tem acesso a essas op\u00e7\u00f5es de segmenta\u00e7\u00e3o na Criteo Platform. <\/em><\/p>\n<p><a href=\"https:\/\/www.criteo.com\/br\/login\/\">Fa\u00e7a login na sua conta<\/a> para ver as novas op\u00e7\u00f5es de audi\u00eancia dispon\u00edveis na sua regi\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; As campanhas mais poderosas s\u00e3o aquelas que impactam a audi\u00eancia pretendida. Para criar sua audi\u00eancia ideal, a Criteo oferece op\u00e7\u00f5es flex\u00edveis de segmenta\u00e7\u00e3o para marketing full-funnel. O Commerce Audiences (nossa ferramenta de Audi\u00eancias Comerciais) permite que os profissionais de marketing explorem os dados de consumidores da Criteo em tempo real, para voc\u00ea impactar audi\u00eancias [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":12193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"coauthors":[622],"class_list":{"0":"post-12188","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Impacte a audi\u00eancia certa com dados de inten\u00e7\u00e3o de compra de consumidores da Criteo | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"No Hemisf\u00e9rio Norte, o ver\u00e3o chegou, e tamb\u00e9m nosso pacote de atualiza\u00e7\u00f5es da temporada. Neste momento, estamos trabalhando para criar novas formas de voc\u00ea se conectar aos seus clientes e extrair o m\u00e1ximo do seu investimento. A atualiza\u00e7\u00e3o deste trimestre vem com segmenta\u00e7\u00e3o avan\u00e7ada de audi\u00eancias, novos relat\u00f3rios detalhados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/br\/blog\/impacte-a-audiencia-certa-com-dados-de-intencao-de-compra-de-consumidores-da-criteo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impacte a audi\u00eancia certa com dados de inten\u00e7\u00e3o de compra de consumidores da Criteo | BR - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"No Hemisf\u00e9rio Norte, o ver\u00e3o chegou, e tamb\u00e9m nosso pacote de atualiza\u00e7\u00f5es da temporada. 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content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen Mangonon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/impacte-a-audiencia-certa-com-dados-de-intencao-de-compra-de-consumidores-da-criteo\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/impacte-a-audiencia-certa-com-dados-de-intencao-de-compra-de-consumidores-da-criteo\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Karen Mangonon\",\n\t                \"@id\": 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