{"id":13621,"date":"2020-09-24T17:00:01","date_gmt":"2020-09-24T17:00:01","guid":{"rendered":"http:\/\/www.criteo.com\/br\/?p=13621"},"modified":"2024-09-10T20:06:14","modified_gmt":"2024-09-10T20:06:14","slug":"ferramenta-de-planejamento-de-vendas-da-criteo","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/ferramenta-de-planejamento-de-vendas-da-criteo\/","title":{"rendered":"Ferramenta de Planejamento de Vendas da Criteo: Insights interativos sobre picos de vendas, tr\u00e1fego no site e muito mais"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>J\u00e1 parou para pensar sobre como sua audi\u00eancia est\u00e1 comprando os presentes de fim de ano? E qual o dia mais concorrido? E qual regi\u00e3o?<\/p>\n<p>Chega de tentar adivinhar!<\/p>\n<p>Com a nov\u00edssima <a href=\"https:\/\/www.criteo.com\/blog\/criteo-seasonal-sales-dashboard\/\">Ferramenta de Planejamento de Vendas da Criteo<\/a>, voc\u00ea analisa todos os picos de vendas da temporada. Como analisamos intera\u00e7\u00f5es de 23,1 bilh\u00f5es de consumidores a cada m\u00eas, podemos mostrar exatamente como as pessoas compram em diferentes categorias. Esses insights exclusivos podem ajudar voc\u00ea a planejar suas pr\u00f3ximas campanhas de marketing hoje, amanh\u00e3 e no ano que vem.<\/p>\n<p>A experi\u00eancia interativa \u00e9 turbinada por dados de 15 pa\u00edses e 5 principais categorias do varejo (Roupas, Sa\u00fade e Beleza, Casa, Artigos Esportivos, Grandes Redes Varejistas).<\/p>\n<p>Na ferramenta, \u00e9 poss\u00edvel selecionar um pa\u00eds, categoria e datas para gerar um gr\u00e1fico. Visualiza\u00e7\u00f5es din\u00e2micas de dados permitem que voc\u00ea veja as tend\u00eancias em rela\u00e7\u00e3o \u00e0s principais sazonalidades de vendas, como Black Friday e Cyber Week II. Confira t\u00f3picos como:<\/p>\n<ul>\n<li>Vendas indexadas<\/li>\n<li>Visitantes do site indexados<\/li>\n<li>Share de vendas mobile<\/li>\n<li>E muito mais!<\/li>\n<\/ul>\n<p>Voc\u00ea pode at\u00e9 mesmo baixar uma planilha do Excel, um PDF ou uma pasta de trabalho do Tableau com n\u00fameros brutos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13631\" src=\"http:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/09\/BR-Criteo-Seasonal-Dashboard.png\" alt=\"\" width=\"2048\" height=\"887\" srcset=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/09\/BR-Criteo-Seasonal-Dashboard.png 2048w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/09\/BR-Criteo-Seasonal-Dashboard-300x130.png 300w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/09\/BR-Criteo-Seasonal-Dashboard-1024x444.png 1024w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/09\/BR-Criteo-Seasonal-Dashboard-768x333.png 768w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/09\/BR-Criteo-Seasonal-Dashboard-1536x665.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Como mostram nossos relat\u00f3rios recentemente publicados, sobre as Festas de Fim de Ano e a <a href=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/09\/Criteo-Mini-Guide-What-To-Expect-Holiday-2020-BR.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Temporada de Festas<\/a>, \u00e9 crucial estar em sintonia com os consumidores superantenados de hoje, em cada etapa de suas jornadas de compra. Com a ajuda dessa ferramenta, voc\u00ea estar\u00e1 pronto para a temporada mais rent\u00e1vel do ano.<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/blog\/criteo-seasonal-sales-dashboard\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13625 size-full\" src=\"http:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/09\/BR-Seasonal-Dashboard-CTA.jpeg\" alt=\"\" width=\"1024\" height=\"255\" srcset=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/09\/BR-Seasonal-Dashboard-CTA.jpeg 1024w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/09\/BR-Seasonal-Dashboard-CTA-300x75.jpeg 300w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/09\/BR-Seasonal-Dashboard-CTA-768x191.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; J\u00e1 parou para pensar sobre como sua audi\u00eancia est\u00e1 comprando os presentes de fim de ano? E qual o dia mais concorrido? E qual regi\u00e3o? Chega de tentar adivinhar! Com a nov\u00edssima Ferramenta de Planejamento de Vendas da Criteo, voc\u00ea analisa todos os picos de vendas da temporada. Como analisamos intera\u00e7\u00f5es de 23,1 bilh\u00f5es [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":13620,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"coauthors":[622],"class_list":{"0":"post-13621","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Criteo Seasonal Sales Dashboard: Interactive Marketing Insights<\/title>\n<meta name=\"description\" content=\"With the Criteo Seasonal Sales Dashboard, you can view trends from last holiday season to help inform this year&#039;s marketing strategy.\" \/>\n<meta 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