{"id":14058,"date":"2020-12-29T16:13:01","date_gmt":"2020-12-29T16:13:01","guid":{"rendered":"http:\/\/www.criteo.com\/br\/?p=14058"},"modified":"2026-01-12T04:39:25","modified_gmt":"2026-01-12T04:39:25","slug":"resumo-das-vendas-globais-durante-a-black-friday-2020","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/resumo-das-vendas-globais-durante-a-black-friday-2020\/","title":{"rendered":"Resumo das vendas globais durante a Black Friday 2020"},"content":{"rendered":"<p>Como foi a Black Friday no mundo? O evento nasceu nos EUA, mas espalhou-se por diversos pa\u00edses nos \u00faltimos anos. Com nossa lista global de anunciantes e nossa imensa base de dados, conseguimos obter um quadro claro da performance e das tend\u00eancias mundo afora.<\/p>\n<p>Analisamos 3 bilh\u00f5es de transa\u00e7\u00f5es no quarto trimestre de 2019 e de 2020, de mais de 5.500 varejistas em diferentes mercados: nas Am\u00e9ricas, na regi\u00e3o \u00c1sia-Pac\u00edfico (APAC) e na Europa. Confira o que voc\u00ea precisa saber:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>As vendas da Black Friday aumentaram 139% globalmente em compara\u00e7\u00e3o com outubro (1\u00ba a 28 de outubro).<\/li>\n<li>As vendas da Black Friday ano a ano (YoY) ca\u00edram nos EUA, mas aumentaram na maioria dos mercados da regi\u00e3o EMEA (Europa, Oriente M\u00e9dio e \u00c1frica) e da APAC. De uma perspectiva global, n\u00e3o houve mudan\u00e7a significativa ano a ano na Black Friday. O pico de 2020 foi equivalente ao de 2019. O crescimento ocorreu nos dias pr\u00e9 e p\u00f3s-Black Friday.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>As vendas nas tr\u00eas primeiras semanas de novembro aumentaram 17% ano a ano globalmente. Como previmos no nosso Miniguia da Black Friday, o evento de dia \u00fanico evoluiu para um per\u00edodo de vendas muito maior em 2020. Isso talvez explique a leve queda nos EUA, j\u00e1 que as vendas ocorreram ainda mais cedo neste ano.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>As vendas no per\u00edodo entre a Black Friday e o Retargeting Tuesday (evento de e-commerce que ocorre na ter\u00e7a-feira ap\u00f3s a Cyber Monday) aumentaram ano a ano: +18% na \u00c1sia-Pac\u00edfico, +17% na regi\u00e3o EMEA e +2% nas Am\u00e9ricas.<\/li>\n<li>Em pa\u00edses que enfrentam o recrudescimento dos casos de COVID-19, os governos decretaram a volta de lockdowns. Em meio a esse cen\u00e1rio, as compras online s\u00e3o a \u00fanica op\u00e7\u00e3o. Portanto, o com\u00e9rcio eletr\u00f4nico aumentou.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14059 size-full\" src=\"http:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-2020-Worldwide-sales.png\" alt=\"\" width=\"908\" height=\"500\" srcset=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-2020-Worldwide-sales.png 908w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-2020-Worldwide-sales-300x165.png 300w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-2020-Worldwide-sales-768x423.png 768w\" sizes=\"auto, (max-width: 908px) 100vw, 908px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14061 size-full\" src=\"http:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Retargeting-Tuesday-YoY.png\" alt=\"\" width=\"1064\" height=\"585\" srcset=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Retargeting-Tuesday-YoY.png 1064w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Retargeting-Tuesday-YoY-300x165.png 300w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Retargeting-Tuesday-YoY-1024x563.png 1024w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Retargeting-Tuesday-YoY-768x422.png 768w\" sizes=\"auto, (max-width: 1064px) 100vw, 1064px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13989 size-full\" src=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/11\/CTA-Gifting-Guide-Report-BR.001.jpeg\" alt=\"\" width=\"1072\" height=\"266\" srcset=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/11\/CTA-Gifting-Guide-Report-BR.001.jpeg 1072w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/11\/CTA-Gifting-Guide-Report-BR.001-300x74.jpeg 300w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/11\/CTA-Gifting-Guide-Report-BR.001-1024x254.jpeg 1024w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/11\/CTA-Gifting-Guide-Report-BR.001-768x191.jpeg 768w\" sizes=\"auto, (max-width: 1072px) 100vw, 1072px\" \/><\/p>\n<h3><strong>Black Friday 2020: Am\u00e9ricas<\/strong><\/h3>\n<p>Nos EUA, as vendas da Black Friday aumentaram 177% em rela\u00e7\u00e3o a outubro, mas ca\u00edram 5% em rela\u00e7\u00e3o ao ano anterior. No Canad\u00e1, as vendas aumentaram mais de 251% em rela\u00e7\u00e3o a outubro e 25% ano a ano. As vendas nas tr\u00eas primeiras semanas de novembro aumentaram 7% nos EUA e 48% no Canad\u00e1.<\/p>\n<p>Na Am\u00e9rica Latina, em rela\u00e7\u00e3o a outubro, o Brasil foi o pa\u00eds que registrou o maior aumento durante a Black Friday: +656%. Vale observar que, na Col\u00f4mbia, o \u201cDia sem IVA\u201d (21 de novembro) viu um pico muito maior que a Black Friday. No Brasil, as vendas aumentaram 15% nas tr\u00eas primeiras semanas de novembro.<\/p>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14064 size-full\" style=\"font-size: 1rem;\" src=\"http:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-2020-North-America-sales.png\" alt=\"\" width=\"1076\" height=\"601\" srcset=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-2020-North-America-sales.png 1076w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-2020-North-America-sales-300x168.png 300w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-2020-North-America-sales-1024x572.png 1024w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-2020-North-America-sales-768x429.png 768w\" sizes=\"auto, (max-width: 1076px) 100vw, 1076px\" \/><\/h4>\n<p>Aqui, vemos um detalhamento por pa\u00eds das vendas ano a ano (YoY). Canad\u00e1 e M\u00e9xico registraram grandes aumentos; EUA e Brasil, decl\u00ednios.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14066 size-full\" src=\"http:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-YoY-Americas.png\" alt=\"\" width=\"1052\" height=\"615\" srcset=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-YoY-Americas.png 1052w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-YoY-Americas-300x175.png 300w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-YoY-Americas-1024x599.png 1024w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-YoY-Americas-768x449.png 768w\" sizes=\"auto, (max-width: 1052px) 100vw, 1052px\" \/><\/p>\n<p>O gr\u00e1fico abaixo mostra o aumento nas vendas durante as tr\u00eas primeiras semanas de novembro em rela\u00e7\u00e3o ao mesmo per\u00edodo de 2019. Os dados sinalizam que as compras ocorrem cada vez mais cedo.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14068 size-full\" src=\"http:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/November-sales-YoY-Americas.png\" alt=\"\" width=\"1063\" height=\"597\" srcset=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/November-sales-YoY-Americas.png 1063w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/November-sales-YoY-Americas-300x168.png 300w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/November-sales-YoY-Americas-1024x575.png 1024w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/November-sales-YoY-Americas-768x431.png 768w\" sizes=\"auto, (max-width: 1063px) 100vw, 1063px\" \/><\/p>\n<p>As categorias de produtos com maior e menor crescimento na Black Friday nos EUA s\u00e3o mostradas abaixo. C\u00e2meras e \u00d3ticas lideraram, com telesc\u00f3pios, tel\u00eametros e c\u00e2meras no topo da lista. Tabelas de basquete e hora do banho foram os produtos mais populares na categoria Brinquedos e Jogos:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14070 size-full\" src=\"http:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/US-high-low-product-categories-e1607104655366.png\" alt=\"Trending categories in the US on Black Friday 2020\" width=\"922\" height=\"533\" srcset=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/US-high-low-product-categories-e1607104655366.png 922w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/US-high-low-product-categories-e1607104655366-300x173.png 300w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/US-high-low-product-categories-e1607104655366-768x444.png 768w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" \/><\/p>\n<h3><strong>Black Friday 2020: EMEA (Europa, Oriente M\u00e9dio e \u00c1frica)<\/strong><\/h3>\n<p>A Black Friday vem crescendo na Europa nos \u00faltimos anos, tendo registrado um aumento significativo em 2020. Em compara\u00e7\u00e3o com outubro, as vendas aumentaram 165%, com picos expressivos em todos os mercados da regi\u00e3o EMEA: +33% na Eslov\u00e1quia e +512% na Ar\u00e1bia Saudita.<\/p>\n<p>As vendas online na Black Friday tamb\u00e9m aumentaram em rela\u00e7\u00e3o ao ano anterior na maioria desses mercados (20 de 27 pa\u00edses). A Fran\u00e7a foi o ponto fora da curva, pois o pa\u00eds adiou o evento para 4 de dezembro.<\/p>\n<p>As vendas online nas tr\u00eas primeiras semanas de novembro tamb\u00e9m aumentaram 30% ano a ano na regi\u00e3o EMEA e, em particular, nos pa\u00edses sob novos lockdowns.<\/p>\n<p>Veja a seguir uma amostra da regi\u00e3o EMEA, indicando um aumento de 331% nas vendas para a Irlanda e de 271% para o Reino Unido, em compara\u00e7\u00e3o com os dados de outubro.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14072 size-full\" src=\"http:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-2020-Europe-sales.png\" alt=\"\" width=\"1081\" height=\"606\" srcset=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-2020-Europe-sales.png 1081w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-2020-Europe-sales-300x168.png 300w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-2020-Europe-sales-1024x574.png 1024w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-2020-Europe-sales-768x431.png 768w\" sizes=\"auto, (max-width: 1081px) 100vw, 1081px\" \/><\/p>\n<p>Gr\u00e9cia, B\u00e9lgica, Eslov\u00e1quia e \u00c1ustria tamb\u00e9m registraram os maiores aumentos ano a ano, com +91%, +76%, +73% e +70%, respectivamente. Que ningu\u00e9m duvide: a Black Friday pode ter mudado um pouco em 2020, mas o evento veio para ficar na regi\u00e3o EMEA.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14074 size-full\" src=\"http:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-YoY-EMEA-1.png\" alt=\"\" width=\"1106\" height=\"591\" srcset=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-YoY-EMEA-1.png 1106w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-YoY-EMEA-1-300x160.png 300w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-YoY-EMEA-1-1024x547.png 1024w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-YoY-EMEA-1-768x410.png 768w\" sizes=\"auto, (max-width: 1106px) 100vw, 1106px\" \/><\/p>\n<h3><strong>Black Friday 2020: APAC (Regi\u00e3o \u00c1sia-Pac\u00edfico)\u00a0<\/strong><\/h3>\n<p>Apesar de n\u00e3o ser t\u00e3o popular quanto o <a href=\"https:\/\/www.criteo.com\/br\/blog\/resumo-do-dia-do-solteiro-2020-6-tendencias-globais-de-consumo\/\">Dia do Solteiro<\/a> ou outros eventos locais, a Black Friday j\u00e1 mostra sua for\u00e7a na regi\u00e3o \u00c1sia-Pac\u00edfico. V\u00e1rios mercados registraram picos de vendas em rela\u00e7\u00e3o a outubro, incluindo Hong Kong (+247%), Singapura (+197%), Nova Zel\u00e2ndia (+194%) e Austr\u00e1lia (+156%).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14076 size-full\" src=\"http:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-2020-SEA-and-Greater-China-sales.png\" alt=\"\" width=\"897\" height=\"503\" srcset=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-2020-SEA-and-Greater-China-sales.png 897w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-2020-SEA-and-Greater-China-sales-300x168.png 300w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-2020-SEA-and-Greater-China-sales-768x431.png 768w\" sizes=\"auto, (max-width: 897px) 100vw, 897px\" \/><\/p>\n<p>Com exce\u00e7\u00e3o de Taiwan, a maioria dos mercados da regi\u00e3o APAC registrou um aumento ano a ano nas vendas da Black Friday. Esses mercados tamb\u00e9m tiveram aumentos em rela\u00e7\u00e3o ao ano anterior nas tr\u00eas primeiras semanas de novembro.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14078 size-full\" src=\"http:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-YoY-APAC-1.png\" alt=\"\" width=\"793\" height=\"507\" srcset=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-YoY-APAC-1.png 793w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-YoY-APAC-1-300x192.png 300w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/Black-Friday-YoY-APAC-1-768x491.png 768w\" sizes=\"auto, (max-width: 793px) 100vw, 793px\" \/><\/p>\n<h3><strong>\u00c9 isso a\u00ed!<\/strong> <strong>Resumindo a Black Friday 2020<\/strong><\/h3>\n<p>O que todos esses dados significam? O mais importante \u00e9 que o aumento nas vendas em novembro e os aumentos ano a ano em muitos mercados pelo mundo mostram que o consumo continua. Apesar da COVID, das preocupa\u00e7\u00f5es com a economia e de muitos outros desafios, os consumidores ainda querem celebrar o fim de ano com presente.\u00a0A <a href=\"https:\/\/www.criteo.com\/br\/blog\/black-friday-com-os-dias-contados-amazon-prime-day-e-fim-de-ano-2020\/\">Black Friday<\/a> e o <a href=\"https:\/\/www.criteo.com\/br\/blog\/um-apagado-amazon-prime-day-aumenta-o-potencial-da-black-friday\/\">Amazon Prime Day<\/a> j\u00e1 passaram, mas os anunciantes ainda t\u00eam tempo de dar aquela forcinha para que os clientes encontrem o presente perfeito para abra\u00e7ar as pessoas queridas, mesmo a dist\u00e2ncia.<\/p>\n<p>Para mais dados de vendas, confira nosso <a href=\"https:\/\/www.criteo.com\/br\/blog\/ferramenta-de-planejamento-de-vendas-da-criteo\/\">Painel de Vendas Sazonais<\/a> e nosso <a href=\"https:\/\/www.criteo.com\/blog\/criteo-holiday-product-finder\/\">Localizador de Produtos para as Festas de Fim de Ano<\/a>.\u00a0Obtenha acesso \u00e0 nossa pesquisa mais recente realizada com consumidores baixando o Guia de Presentes:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13989 size-full\" src=\"http:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/11\/CTA-Gifting-Guide-Report-BR.001.jpeg\" alt=\"\" width=\"1072\" height=\"266\" srcset=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/11\/CTA-Gifting-Guide-Report-BR.001.jpeg 1072w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/11\/CTA-Gifting-Guide-Report-BR.001-300x74.jpeg 300w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/11\/CTA-Gifting-Guide-Report-BR.001-1024x254.jpeg 1024w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/11\/CTA-Gifting-Guide-Report-BR.001-768x191.jpeg 768w\" sizes=\"auto, (max-width: 1072px) 100vw, 1072px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como foi a Black Friday no mundo? O evento nasceu nos EUA, mas espalhou-se por diversos pa\u00edses nos \u00faltimos anos. Com nossa lista global de anunciantes e nossa imensa base de dados, conseguimos obter um quadro claro da performance e das tend\u00eancias mundo afora. Analisamos 3 bilh\u00f5es de transa\u00e7\u00f5es no quarto trimestre de 2019 e [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":14080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"coauthors":[622],"class_list":{"0":"post-14058","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false,"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Resumo das vendas globais durante a Black Friday 2020 | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Como foi a Black Friday no mundo? Analisamos 3 bilh\u00f5es de transa\u00e7\u00f5es no quarto trimestre de 2019 e de 2020, de mais de 5.500 varejistas em diferentes mercados: nas Am\u00e9ricas, na regi\u00e3o \u00c1sia-Pac\u00edfico (APAC) e na Europa. Confira o que voc\u00ea precisa saber.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/br\/blog\/resumo-das-vendas-globais-durante-a-black-friday-2020\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Resumo das vendas globais durante a Black Friday 2020 | BR - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Como foi a Black Friday no mundo? Analisamos 3 bilh\u00f5es de transa\u00e7\u00f5es no quarto trimestre de 2019 e de 2020, de mais de 5.500 varejistas em diferentes mercados: nas Am\u00e9ricas, na regi\u00e3o \u00c1sia-Pac\u00edfico (APAC) e na Europa. Confira o que voc\u00ea precisa saber.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/br\/blog\/resumo-das-vendas-globais-durante-a-black-friday-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"BR - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-29T16:13:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-12T04:39:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2020\/12\/pexels-freestocksorg-749354.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karen Mangonon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen Mangonon\" \/>\n\t<meta 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