{"id":14487,"date":"2021-06-03T11:30:26","date_gmt":"2021-06-03T11:30:26","guid":{"rendered":"https:\/\/www.criteo.com\/br\/?p=14487"},"modified":"2021-06-03T11:30:26","modified_gmt":"2021-06-03T11:30:26","slug":"a-nova-criteo-mensagem-da-nossa-ceo-megan-clarken","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/a-nova-criteo-mensagem-da-nossa-ceo-megan-clarken\/","title":{"rendered":"A nova Criteo: Mensagem da nossa CEO, Megan Clarken"},"content":{"rendered":"<p>Uma vez ouvi algu\u00e9m dizer que a Criteo \u00e9 o \u201csegredo mais bem guardado da ad tech\u201d.\u00a0Bem, isso j\u00e1 foi.<\/p>\n<p>Hoje marca o in\u00edcio de um novo cap\u00edtulo da nossa hist\u00f3ria de transforma\u00e7\u00e3o que dificilmente deixar\u00e1 a nova Criteo ficar invis\u00edvel. No ano passado, fizemos um progresso significativo para nos tornarmos uma empresa de tecnologia global que capacita profissionais de marketing e m\u00eddia a entregarem melhores resultados usando nossa Commerce Media Platform, l\u00edder do setor.<\/p>\n<p>Compartilhamos atualiza\u00e7\u00f5es cont\u00ednuas sobre nossa estrat\u00e9gia, e hoje temos o prazer de apresentar nossa nova identidade visual e posicionamento de marca, que refletem todo esse imenso progresso e transforma\u00e7\u00e3o. Para ver o novo branding em a\u00e7\u00e3o, assista ao v\u00eddeo abaixo.\u00a0Esperamos que voc\u00ea goste!<\/p>\n<p>&nbsp;<\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/323hd9ywvv.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_323hd9ywvv videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/323hd9ywvv\/swatch\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Como voc\u00ea pode ver, o novo logo joga luz sobre dois pontos que antes estavam conectados no topo do logo antigo. O objetivo \u00e9 deixar claro que colocamos tanto nossos clientes quanto seus consumidores no centro da nossa estrat\u00e9gia de produto.\u00a0No novo logo, h\u00e1 um espa\u00e7o aberto entre os dois pontos, que lembra descoberta e abertura. A fonte em negrito e mai\u00fasculas significa a constru\u00e7\u00e3o de recursos modernos, al\u00e9m das nossas for\u00e7as existentes, para ajudar nossos clientes a crescer e escalar.<\/p>\n<p>Estamos muito orgulhosos do quanto avan\u00e7amos com nosso logo anterior, e eu estou ansiosa para ver o desdobramento do pr\u00f3ximo cap\u00edtulo.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14491\" src=\"http:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2021\/06\/Blog_BeforeAfter-US-EN-v4-NoTagline.jpg\" alt=\"\" width=\"1200\" height=\"600\" srcset=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2021\/06\/Blog_BeforeAfter-US-EN-v4-NoTagline.jpg 1200w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2021\/06\/Blog_BeforeAfter-US-EN-v4-NoTagline-300x150.jpg 300w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2021\/06\/Blog_BeforeAfter-US-EN-v4-NoTagline-1024x512.jpg 1024w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2021\/06\/Blog_BeforeAfter-US-EN-v4-NoTagline-768x384.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>O rebranding da Criteo \u00e9 mais do que apenas caprichar no visual.\u00a0Trata-se de contar uma hist\u00f3ria que envolve tudo o que oferecemos, mostrar as etapas que percorremos para atender melhor nossos clientes e consolidar nosso lugar como l\u00edder em commerce media. \u00c9 o primeiro grande passo para ampliarmos nossa miss\u00e3o de capacitar profissionais de marketing e m\u00eddia mundo afora com publicidade confi\u00e1vel e impactante.\u00a0Isso me leva a nosso novo slogan:\u00a0<strong>The future is wide open<\/strong>.<\/p>\n<p>Embora seja um novo slogan para a Criteo, n\u00e3o se trata de um sentimento novo para n\u00f3s.\u00a0Ele reitera nosso compromisso em apoiar uma internet justa e aberta para descoberta, inova\u00e7\u00e3o e escolha.<strong> E reflete nossa miss\u00e3o de criarmos uma experi\u00eancia enriquecedora para cada consumidor<\/strong>. O novo slogan espelha as oportunidades incalcul\u00e1veis que v\u00eam por a\u00ed quando a empresa est\u00e1 aberta \u00e0 colabora\u00e7\u00e3o e evolu\u00e7\u00e3o de todo o setor, o que inclui profissionais de marketing, donos de m\u00eddia e consumidores.<\/p>\n<p>E esses avan\u00e7os <strong>manter\u00e3o o futuro aberto para nossos clientes.<\/strong>\u00a0Nosso compromisso \u00e9 ajudar nossos clientes a navegarem em um futuro sem cookies de terceiros integrando nossa First-Party Media Network, fortalecendo o relacionamento com mais de 25.000 marcas, varejistas e publishers, e turbinando nossos recursos de Intelig\u00eancia Artificial.\u00a0Isso vai ajud\u00e1-los a coletarem, enriquecerem e ativarem dados para obterem melhores resultados, e tamb\u00e9m vai permitir que explorem mais oportunidades do tipo &#8220;testar e aprender&#8221;. Agora e bem depois que terminar a contagem regressiva dos cookies de terceiros.<\/p>\n<p><strong>O futuro tamb\u00e9m est\u00e1 aberto para os consumidores.<\/strong>\u00a0Com a privacidade cada vez mais em alta no setor, os consumidores ter\u00e3o maior transpar\u00eancia e controle sobre suas pr\u00f3prias experi\u00eancias e prefer\u00eancias com an\u00fancios para garantir que recebam o valor esperado dos profissionais de marketing e m\u00eddia em quem confiam.\u00a0Em geral, esses recursos criar\u00e3o experi\u00eancias online melhores para os consumidores e v\u00e3o ajud\u00e1-los a ver o impacto positivo no valor de troca da publicidade.<\/p>\n<p>E, como n\u00e3o podia deixar de ser, <strong>o futuro est\u00e1 aberto para nossos funcion\u00e1rios.\u00a0<\/strong>S\u00e3o mais de 2.500 pessoas que fazem da Criteo um lugar incr\u00edvel para trabalhar, cada qual com seu jeito \u00fanico de contribuir para passarmos para o pr\u00f3ximo n\u00edvel.\u00a0Por isso, n\u00e3o foi nenhuma surpresa quando perguntei aos nossos clientes qual era a melhor parte em trabalhar com a Criteo, e a primeira coisa que normalmente ouvia era: \u201cas pessoas\u201d.\u00a0Assim, embora nossa marca possa estar diferente, a forte dedica\u00e7\u00e3o da nossa equipe aos clientes n\u00e3o mudou, e n\u00f3s continuaremos a apoiar nossos funcion\u00e1rios em toda essa transforma\u00e7\u00e3o.<\/p>\n<p>Nossa vis\u00e3o e miss\u00e3o de capacitar profissionais de marketing e m\u00eddia em todo o mundo com publicidade confi\u00e1vel e impactante, para criarmos experi\u00eancias enriquecedoras para cada consumidor, agora se mostram de forma ainda mais clara, com tudo certo no lugar: dados, tecnologia e equipe. E a identidade da marca certa.<strong>\u00a0<\/strong>O segredo da Criteo foi revelado, e o futuro est\u00e1 aberto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uma vez ouvi algu\u00e9m dizer que a Criteo \u00e9 o \u201csegredo mais bem guardado da ad tech\u201d.\u00a0Bem, isso j\u00e1 foi. Hoje marca o in\u00edcio de um novo cap\u00edtulo da nossa hist\u00f3ria de transforma\u00e7\u00e3o que dificilmente deixar\u00e1 a nova Criteo ficar invis\u00edvel. No ano passado, fizemos um progresso significativo para nos tornarmos uma empresa de tecnologia [&hellip;]<\/p>\n","protected":false},"author":111,"featured_media":14490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"coauthors":[],"class_list":{"0":"post-14487","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A nova Criteo: Mensagem da nossa CEO, Megan Clarken | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Hoje marca o in\u00edcio de um novo cap\u00edtulo na transforma\u00e7\u00e3o da Criteo com a revela\u00e7\u00e3o da 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