{"id":16356,"date":"2020-08-23T12:54:32","date_gmt":"2020-08-23T12:54:32","guid":{"rendered":"https:\/\/www.criteo.com\/br\/?p=16356"},"modified":"2024-09-10T20:07:50","modified_gmt":"2024-09-10T20:07:50","slug":"insights-de-mercado","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/insights-de-mercado\/","title":{"rendered":"Os insights de mercado que far\u00e3o a diferen\u00e7a para o seu neg\u00f3cio no segmento de Education"},"content":{"rendered":"

Sabemos que o conhecimento de dados e insights \u00e9 fundamental para auxiliar no alinhamento e ajuste da estrat\u00e9gia da campanha, e consequentemente na proje\u00e7\u00e3o de tend\u00eancias de comportamento e resultados estimados. Por isso n\u00f3s estamos aqui para ajud\u00e1-lo com isso!<\/p>\n

Confira o nosso blogpost completo e fique por dentro de diversos insights de mercado que nosso time de especialistas separou especialmente para voc\u00ea. Implemente-os em sua estrat\u00e9gia e alavanque o seu neg\u00f3cio no segmento de Education.<\/p>\n

Tr\u00e1fego no segmento de Educa\u00e7\u00e3o<\/strong><\/h3>\n

Em 2022 \u00e9 esperada a volta do mercado para n\u00edveis pr\u00e9-pandemia.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

SOV m\u00e9dio dos usu\u00e1rios em Q2<\/strong><\/h3>\n

14% \u00e9 o aumento do contexto de visitantes no segundo trimestre do ano.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

As inscri\u00e7\u00f5es continuam a crescer ap\u00f3s o 1\u00ba trimestre do ano<\/strong><\/h3>\n

22% \u00e9 a participa\u00e7\u00e3o que a Criteo representa nos leads\/ inscri\u00e7\u00f5es das Universidades, enquanto nossos concorrentes t\u00eam uma m\u00e9dia de 15%<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Competitividade no 2\u00ba trimestre<\/strong><\/h3>\n

Em 2022, \u00e9 esperado um aumento de tr\u00e1fego em Q2 devido a divulga\u00e7\u00e3o da nota do ENEM em Abril<\/p>\n

52% foi o aumento m\u00e9dio do CPC em 2021 com rela\u00e7\u00e3o a 2020.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Tempo de convers\u00e3o ap\u00f3s o clique<\/strong><\/h3>\n

Ap\u00f3s o clique, 70% das transa\u00e7\u00f5es ocorrem dentro de 7 dias, sendo 45% no mesmo dia do clique.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Tempo de convers\u00e3o ap\u00f3s a visita<\/strong><\/h3>\n

Ap\u00f3s a visita, 78% das transa\u00e7\u00f5es ocorrem dentro de 7 dias, sendo 58% no mesmo dia da visita.<\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Sabemos que o conhecimento de dados e insights \u00e9 fundamental para auxiliar no alinhamento e ajuste da estrat\u00e9gia da campanha, e consequentemente na proje\u00e7\u00e3o de tend\u00eancias de comportamento e resultados estimados. Por isso n\u00f3s estamos aqui para ajud\u00e1-lo com isso! Confira o nosso blogpost completo e fique por dentro de diversos insights de mercado que […]<\/p>\n","protected":false},"author":9,"featured_media":16368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"coauthors":[622],"class_list":{"0":"post-16356","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"hide_featured_image":true,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\nOs insights de mercado que far\u00e3o a diferen\u00e7a para o seu neg\u00f3cio no segmento de Education | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Confira o nosso blogpost completo e fique por dentro de diversos insights de mercado que nosso time de especialistas separou especialmente para voc\u00ea. 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