{"id":18371,"date":"2024-08-06T12:16:50","date_gmt":"2024-08-06T12:16:50","guid":{"rendered":"https:\/\/www.criteo.com\/br\/?p=18371"},"modified":"2024-08-14T15:29:49","modified_gmt":"2024-08-14T15:29:49","slug":"dia-dos-pais-2024","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/dia-dos-pais-2024\/","title":{"rendered":"Dia dos Pais 2024"},"content":{"rendered":"

As expectativas para as vendas do Dia dos Pais em 2024 s\u00e3o bastante otimistas. Segundo a Confedera\u00e7\u00e3o Nacional do Com\u00e9rcio de Bens, Servi\u00e7os e Turismo (CNC), o volume de vendas deve alcan\u00e7ar R$ 7,7 bilh\u00f5es, representando um crescimento de 4,7% em rela\u00e7\u00e3o ao ano passado.1<\/a><\/sup><\/p>\n

O e-commerce, em particular, continua a se destacar. No ano passado, as vendas online durante o Dia dos Pais cresceram 6,3%, e a tend\u00eancia \u00e9 que esse crescimento continue em 2024. Com a taxa de desemprego em seu menor patamar dos \u00faltimos 10 anos e sinais positivos para o consumo, espera-se um aumento significativo nas vendas1<\/sup>.<\/p>\n

Trazemos abaixo os indicadores mais significativos do Dia dos Pais 2023 para que voc\u00ea possa se planejar e tirar o m\u00e1ximo da data neste ano.<\/p>\n

Do ponto de vista dos players, o Dia dos Pais 2023 representou uma data em que os bons resultados alcan\u00e7ados foram devidos a um maior investimento. O aumento de revenue em compara\u00e7\u00e3o a 2022 foi de 13%, alcan\u00e7ado por conta de um aumento de 16% no valor total de investimento, o que levou tamb\u00e9m a um acr\u00e9scimo no n\u00famero de displays. No entanto, os resultados foram alcan\u00e7ados mesmo com um decr\u00e9scimo de 3% em clicks em rela\u00e7\u00e3o a 2022, mostrando um excelente desempenho dos sites de venda, convertendo mais com menos tr\u00e1fego.<\/p>\n

J\u00e1 do ponto de vista do consumidor, baseado nas informa\u00e7\u00f5es coletadas e consolidadas de mais 18.000 clientes e 2900 marcas inclu\u00eddos na nossa base de dados, nossos especialistas listaram os Celulares e Smartphones, Cal\u00e7ados (especialmente t\u00eanis esportivos), TV\u2019s, Geladeiras, Lavadora de Roupas e Sa\u00fade e Beleza masculina (categoria que vem crescendo ano ap\u00f3s ano) foram as categorias que alcan\u00e7aram as maiores vendas.<\/p>\n

E, finalmente, a participa\u00e7\u00e3o dos smartphones nas vendas para o dia dos Pais de 2023 alcan\u00e7aram um patamar de 73%, comportamento que vem se consolidando cada vez mais em todas as datas importantes de vendas do com\u00e9rcio online.<\/p>\n

Se o seu e-commerce oferece produtos e servi\u00e7os nas categorias acima, \u00e9 hora de preparar as melhores ofertas e estar onde o seu cliente procura. Para isso, conte com a intelig\u00eancia da Criteo para embasar suas decis\u00f5es e alcan\u00e7ar os resultados!<\/p>\n

Insights:<\/h4>\n
    \n
  1. Expectativas de Vendas para 2024<\/strong>: As vendas do Dia dos Pais em 2024 devem alcan\u00e7ar R$ 7,7 bilh\u00f5es, representando um crescimento de 4,7% em rela\u00e7\u00e3o ao ano passado.<\/li>\n
  2. Desempenho do E-commerce<\/strong>: As vendas online cresceram 6,3% no ano passado e a tend\u00eancia \u00e9 que esse crescimento continue em 2024, impulsionado pela baixa taxa de desemprego e sinais positivos para o consumo.<\/li>\n
  3. Categorias de Produtos Mais Vendidas em 2023<\/strong>: Celulares e Smartphones, Cal\u00e7ados (especialmente t\u00eanis esportivos), TVs, Geladeiras, Lavadoras de Roupas e produtos de Sa\u00fade e Beleza masculina foram as categorias com maiores vendas.<\/li>\n<\/ol>\n

    <\/a>1<\/sup>https:\/\/portaldocomercio.org.br\/economia\/dia-dos-pais-deve-movimentar-r-77-bi-em-2024\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    As expectativas para as vendas do Dia dos Pais em 2024 s\u00e3o bastante otimistas. Segundo a Confedera\u00e7\u00e3o Nacional do Com\u00e9rcio de Bens, Servi\u00e7os e Turismo (CNC), o volume de vendas deve alcan\u00e7ar R$ 7,7 bilh\u00f5es, representando um crescimento de 4,7% em rela\u00e7\u00e3o ao ano passado.1 O e-commerce, em particular, continua a se destacar. No ano […]<\/p>\n","protected":false},"author":9,"featured_media":18373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"coauthors":[622],"class_list":{"0":"post-18371","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights","8":"criteo-topic-data-and-trends","9":"criteo-topic-first-party-data"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\nDia dos Pais 2024 | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Confira o desempenho do e-commerce em 2023 e detalhes das expectativas mais que otimistas para 2024 com os dados disponibilizados pelos especialistas da Criteo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/br\/blog\/dia-dos-pais-2024\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dia dos Pais 2024 | BR - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Confira o desempenho do e-commerce em 2023 e detalhes das expectativas mais que otimistas para 2024 com os dados disponibilizados pelos especialistas da Criteo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/br\/blog\/dia-dos-pais-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"BR - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-06T12:16:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-14T15:29:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/08\/BR-blog-fathers-day-2024-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"779\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karen Mangonon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen Mangonon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/dia-dos-pais-2024\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/dia-dos-pais-2024\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Karen Mangonon\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\"\n\t },\n\t \"headline\": \"Dia dos Pais 2024\",\n\t \"datePublished\": \"2024-08-06T12:16:50+00:00\",\n\t \"dateModified\": \"2024-08-14T15:29:49+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/dia-dos-pais-2024\/\"\n\t },\n\t \"wordCount\": 477,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/dia-dos-pais-2024\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/08\/BR-blog-fathers-day-2024-min.jpg\",\n\t \"articleSection\": [\n\t \"Tend\u00eancias e insights\"\n\t ],\n\t \"inLanguage\": \"pt-PT\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"pt-PT\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/dia-dos-pais-2024\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/08\/BR-blog-fathers-day-2024-min.jpg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/08\/BR-blog-fathers-day-2024-min.jpg\",\n\t \"width\": 1200,\n\t \"height\": 779,\n\t \"caption\": \"Photo by Pixabay\"\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/dia-dos-pais-2024\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/br\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"Dia dos Pais 2024\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/br\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"pt-PT\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\",\n\t \"name\": \"Karen Mangonon\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"pt-PT\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b\",\n\t \"url\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t \"caption\": \"Karen Mangonon\"\n\t },\n\t \"url\": \"https:\/\/www.criteo.com\/br\/blog\/author\/karen\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dia dos Pais 2024 | BR - Criteo.com","description":"Confira o desempenho do e-commerce em 2023 e detalhes das expectativas mais que otimistas para 2024 com os dados disponibilizados pelos especialistas da Criteo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/br\/blog\/dia-dos-pais-2024\/","og_locale":"pt_PT","og_type":"article","og_title":"Dia dos Pais 2024 | BR - Criteo.com","og_description":"Confira o desempenho do e-commerce em 2023 e detalhes das expectativas mais que otimistas para 2024 com os dados disponibilizados pelos especialistas da Criteo.","og_url":"https:\/\/www.criteo.com\/br\/blog\/dia-dos-pais-2024\/","og_site_name":"BR - Criteo.com","article_published_time":"2024-08-06T12:16:50+00:00","article_modified_time":"2024-08-14T15:29:49+00:00","og_image":[{"width":1200,"height":779,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/08\/BR-blog-fathers-day-2024-min.jpg","type":"image\/jpeg"}],"author":"Karen Mangonon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Karen Mangonon","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/br\/blog\/dia-dos-pais-2024\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/br\/blog\/dia-dos-pais-2024\/"},"author":{"name":"Karen Mangonon","@id":"https:\/\/www.criteo.com\/br\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95"},"headline":"Dia dos Pais 2024","datePublished":"2024-08-06T12:16:50+00:00","dateModified":"2024-08-14T15:29:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/br\/blog\/dia-dos-pais-2024\/"},"wordCount":477,"publisher":{"@id":"https:\/\/www.criteo.com\/br\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/br\/blog\/dia-dos-pais-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/08\/BR-blog-fathers-day-2024-min.jpg","articleSection":["Tend\u00eancias e insights"],"inLanguage":"pt-PT"},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.criteo.com\/br\/blog\/dia-dos-pais-2024\/#primaryimage","url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/08\/BR-blog-fathers-day-2024-min.jpg","contentUrl":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/08\/BR-blog-fathers-day-2024-min.jpg","width":1200,"height":779,"caption":"Photo by Pixabay"},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/br\/blog\/dia-dos-pais-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/br\/"},{"@type":"ListItem","position":2,"name":"Dia dos Pais 2024"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/br\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/br\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.criteo.com\/br\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/br\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/br\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95","name":"Karen Mangonon","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.criteo.com\/br\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b","url":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","caption":"Karen Mangonon"},"url":"https:\/\/www.criteo.com\/br\/blog\/author\/karen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/posts\/18371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/comments?post=18371"}],"version-history":[{"count":2,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/posts\/18371\/revisions"}],"predecessor-version":[{"id":18374,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/posts\/18371\/revisions\/18374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/media\/18373"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/media?parent=18371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/categories?post=18371"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/coauthors?post=18371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}