{"id":20222,"date":"2024-12-18T14:58:58","date_gmt":"2024-12-18T19:58:58","guid":{"rendered":"https:\/\/www.criteo.com\/?p=410300"},"modified":"2026-07-02T16:05:37","modified_gmt":"2026-07-02T16:05:37","slug":"unlock-simpler-smarter-superior-performance-with-go-campaigns","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/unlock-simpler-smarter-superior-performance-with-go-campaigns\/","title":{"rendered":"Performance mais simples, inteligente e superior com campanhas GO"},"content":{"rendered":"

No acelerado mundo digital de hoje, alcan\u00e7ar, conquistar e reter clientes \u00e9 mais desafiador do que nunca. \u00c9 por isso que estamos felizes em apresentar GO, um novo jeito de criar campanhas para usu\u00e1rios do Criteo Commerce Growth. Combinamos os poderosos benef\u00edcios da publicidade automatizada com velocidade e facilidade de uso incompar\u00e1veis.<\/p>\n

Por que escolher GO?<\/h2>\n

Lan\u00e7amentos de campanha sem esfor\u00e7o<\/h3>\n

Diga adeus \u00e0s configura\u00e7\u00f5es complexas e aos processos demorados. Com GO, voc\u00ea pode lan\u00e7ar campanhas em minutos. Nossa interface intuitiva permite criar e gerenciar facilmente campanhas de alta performance para as metas de marketing mais comuns.<\/p>\n

Segmenta\u00e7\u00e3o orientada por dados<\/h3>\n

Utilize a maior base aberta de dados comerciais do mundo para alcan\u00e7ar automaticamente audi\u00eancias de alta inten\u00e7\u00e3o. A plataforma GO, potencializada com IA, analisa mais de 120 sinais de inten\u00e7\u00e3o dos consumidores, em 35 bilh\u00f5es de eventos di\u00e1rios, para entregar an\u00fancios hiper-relevantes a audi\u00eancias de alta qualidade e maximizar os resultados alinhados \u00e0s suas metas.<\/p>\n

Formatos de an\u00fancio que engajam<\/h3>\n

Mostre sua marca com criativos cativantes e recomenda\u00e7\u00f5es inteligentes que impulsionam a descoberta de produtos. Tanto em display quanto em nativo, o GO garante que nossos formatos de an\u00fancio de melhor performance sejam usados \u200b\u200bpara engajar as pessoas certas com suas melhores ofertas, no momento certo.<\/p>\n

Transpar\u00eancia total<\/h3>\n

A su\u00edte de analytics do Commerce Growth oferece op\u00e7\u00f5es flex\u00edveis de relat\u00f3rios de performance, al\u00e9m de total transpar\u00eancia sobre os posicionamentos, a performance dos an\u00fancios e insights sobre audi\u00eancias.<\/p>\n

Resultados comprovados<\/h3>\n

O GO j\u00e1 ajudou marcas como Xirena<\/a> a melhorar resultados e economizar tempo. Ao testar as campanhas GO automatizadas, a Xirena gerou um ROAS 23% maior em um m\u00eas.<\/p>\n

\u201cFazer a campanha GO foi muito r\u00e1pido e f\u00e1cil. Quando dei por mim, j\u00e1 estava pronta. Sempre recorremos aos dados quando se trata de resultados, e fiquei surpresa ao ver que a performance foi muito superior nas campanhas GO de teste\u201d, disse Anne Waskover, vice-presidente da Maison MRKT, que colaborou nos testes com a Xirena.<\/p>\n

Transforme sua estrat\u00e9gia de marketing com GO<\/h2>\n

GO foi concebido para tornar seus esfor\u00e7os de marketing mais eficientes. Combinamos segmenta\u00e7\u00e3o e bids avan\u00e7ados com ferramentas intuitivas para conectar voc\u00ea aos seus futuros clientes, alcan\u00e7ar audi\u00eancias de alto valor e transformar clientes atuais em consumidores fi\u00e9is e vital\u00edcios.<\/p>\n

Vamos levar seu marketing para o pr\u00f3ximo n\u00edvel? Explore GO hoje mesmo<\/a> e veja como \u00e9 f\u00e1cil lan\u00e7ar campanhas de sucesso em todo o funil de vendas. Ainda n\u00e3o \u00e9 cliente da Criteo? Fale conosco<\/a> para saber mais sobre nossas solu\u00e7\u00f5es e come\u00e7ar logo.<\/p>\n","protected":false},"excerpt":{"rendered":"

No acelerado mundo digital de hoje, alcan\u00e7ar, conquistar e reter clientes \u00e9 mais desafiador do que nunca. \u00c9 por isso que estamos felizes em apresentar GO, um novo jeito de criar campanhas para usu\u00e1rios do Criteo Commerce Growth. Combinamos os poderosos benef\u00edcios da publicidade automatizada com velocidade e facilidade de uso incompar\u00e1veis. Por que escolher […]<\/p>\n","protected":false},"author":1,"featured_media":20322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,741],"coauthors":[624],"class_list":["post-20222","post","type-post","status-publish","format-standard","has-post-thumbnail","category-criteo-updates","category-performance-media","criteo-business-small-and-medium","criteo-solution-customer-acquisition","criteo-solution-dynamic-retargeting","criteo-solution-customer-retention","criteo-platform-commerce-growth","criteo-topic-ad-tech","criteo-topic-programmatic"],"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false,"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false,"enable_slide-in":false,"enable_quotes":false},"yoast_head":"\nPerformance mais simples, inteligente e superior com campanhas GO | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Apresentamos GO, um jeito mais r\u00e1pido e f\u00e1cil de criar campanhas com o Criteo Commerce Growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/br\/blog\/unlock-simpler-smarter-superior-performance-with-go-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Performance mais simples, inteligente e superior com campanhas GO | BR - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Apresentamos GO, um jeito mais r\u00e1pido e f\u00e1cil de criar campanhas com o Criteo Commerce Growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/br\/blog\/unlock-simpler-smarter-superior-performance-with-go-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"BR - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-18T19:58:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-02T16:05:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/12\/GOIMG634X344.png\" \/>\n\t<meta property=\"og:image:width\" content=\"951\" \/>\n\t<meta property=\"og:image:height\" content=\"530\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"criteo_multi_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"criteo_multi_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\\\/\\\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\\\/\\\/www.criteo.com\\\/br\\\/blog\\\/unlock-simpler-smarter-superior-performance-with-go-campaigns\\\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\\\/\\\/www.criteo.com\\\/br\\\/blog\\\/unlock-simpler-smarter-superior-performance-with-go-campaigns\\\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"criteo_multi_admin\",\n\t \"@id\": \"https:\\\/\\\/www.criteo.com\\\/br\\\/#\\\/schema\\\/person\\\/72eca385ac02c120904ee23e048dc298\"\n\t },\n\t \"headline\": \"Performance mais simples, inteligente e superior com campanhas GO\",\n\t \"datePublished\": \"2026-07-02T16:05:37+00:00\",\n\t \"dateModified\": \"2026-07-02T16:05:37+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\\\/\\\/www.criteo.com\\\/br\\\/blog\\\/unlock-simpler-smarter-superior-performance-with-go-campaigns\\\/\"\n\t },\n\t \"wordCount\": 464,\n\t \"publisher\": {\n\t \"@id\": \"https:\\\/\\\/www.criteo.com\\\/br\\\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\\\/\\\/www.criteo.com\\\/br\\\/blog\\\/unlock-simpler-smarter-superior-performance-with-go-campaigns\\\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\\\/\\\/www.criteo.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2024\\\/12\\\/GOIMG634X344.png\",\n\t \"articleSection\": [\n\t \"Atualiza\u00e7\u00f5es da Criteo\",\n\t \"performance-media\"\n\t ],\n\t \"inLanguage\": \"pt-PT\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"pt-PT\",\n\t \"@id\": \"https:\\\/\\\/www.criteo.com\\\/br\\\/blog\\\/unlock-simpler-smarter-superior-performance-with-go-campaigns\\\/#primaryimage\",\n\t \"url\": \"https:\\\/\\\/www.criteo.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2024\\\/12\\\/GOIMG634X344.png\",\n\t \"contentUrl\": \"https:\\\/\\\/www.criteo.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2024\\\/12\\\/GOIMG634X344.png\",\n\t \"width\": 951,\n\t \"height\": 530\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\\\/\\\/www.criteo.com\\\/br\\\/blog\\\/unlock-simpler-smarter-superior-performance-with-go-campaigns\\\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\\\/\\\/www.criteo.com\\\/br\\\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"Performance mais simples, inteligente e superior com campanhas GO\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\\\/\\\/www.criteo.com\\\/br\\\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\\\/\\\/www.criteo.com\\\/br\\\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"pt-PT\",\n\t \"@id\": \"https:\\\/\\\/www.criteo.com\\\/br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\n\t \"url\": \"https:\\\/\\\/www.criteo.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2024\\\/02\\\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\\\/\\\/www.criteo.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2024\\\/02\\\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\\\/\\\/www.criteo.com\\\/br\\\/#\\\/schema\\\/logo\\\/image\\\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\\\/\\\/www.criteo.com\\\/br\\\/#\\\/schema\\\/person\\\/72eca385ac02c120904ee23e048dc298\",\n\t \"name\": \"criteo_multi_admin\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"pt-PT\",\n\t \"@id\": \"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/968b2ad1c31ad62b68440bf6a3a5880933b44ca297432924067f5e3e71f5659c?s=96&d=mm&r=g5d61a59c4c1d7548157d359036f5113a\",\n\t \"url\": \"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/968b2ad1c31ad62b68440bf6a3a5880933b44ca297432924067f5e3e71f5659c?s=96&d=mm&r=g\",\n\t \"contentUrl\": \"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/968b2ad1c31ad62b68440bf6a3a5880933b44ca297432924067f5e3e71f5659c?s=96&d=mm&r=g\",\n\t \"caption\": \"criteo_multi_admin\"\n\t },\n\t \"url\": \"https:\\\/\\\/www.criteo.com\\\/br\\\/blog\\\/author\\\/criteo_multi_admin\\\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Performance mais simples, inteligente e superior com campanhas GO | BR - Criteo.com","description":"Apresentamos GO, um jeito mais r\u00e1pido e f\u00e1cil de criar campanhas com o Criteo Commerce Growth.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/br\/blog\/unlock-simpler-smarter-superior-performance-with-go-campaigns\/","og_locale":"pt_PT","og_type":"article","og_title":"Performance mais simples, inteligente e superior com campanhas GO | BR - Criteo.com","og_description":"Apresentamos GO, um jeito mais r\u00e1pido e f\u00e1cil de criar campanhas com o Criteo Commerce Growth.","og_url":"https:\/\/www.criteo.com\/br\/blog\/unlock-simpler-smarter-superior-performance-with-go-campaigns\/","og_site_name":"BR - Criteo.com","article_published_time":"2024-12-18T19:58:58+00:00","article_modified_time":"2026-07-02T16:05:37+00:00","og_image":[{"width":951,"height":530,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/12\/GOIMG634X344.png","type":"image\/png"}],"author":"criteo_multi_admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"criteo_multi_admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/br\/blog\/unlock-simpler-smarter-superior-performance-with-go-campaigns\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/br\/blog\/unlock-simpler-smarter-superior-performance-with-go-campaigns\/"},"author":{"name":"criteo_multi_admin","@id":"https:\/\/www.criteo.com\/br\/#\/schema\/person\/72eca385ac02c120904ee23e048dc298"},"headline":"Performance mais simples, inteligente e superior com campanhas GO","datePublished":"2026-07-02T16:05:37+00:00","dateModified":"2026-07-02T16:05:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/br\/blog\/unlock-simpler-smarter-superior-performance-with-go-campaigns\/"},"wordCount":464,"publisher":{"@id":"https:\/\/www.criteo.com\/br\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/br\/blog\/unlock-simpler-smarter-superior-performance-with-go-campaigns\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/12\/GOIMG634X344.png","articleSection":["Atualiza\u00e7\u00f5es da Criteo","performance-media"],"inLanguage":"pt-PT"},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.criteo.com\/br\/blog\/unlock-simpler-smarter-superior-performance-with-go-campaigns\/#primaryimage","url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/12\/GOIMG634X344.png","contentUrl":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/12\/GOIMG634X344.png","width":951,"height":530},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/br\/blog\/unlock-simpler-smarter-superior-performance-with-go-campaigns\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/br\/"},{"@type":"ListItem","position":2,"name":"Performance mais simples, inteligente e superior com campanhas GO"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/br\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/br\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.criteo.com\/br\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/br\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/br\/#\/schema\/person\/72eca385ac02c120904ee23e048dc298","name":"criteo_multi_admin","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/968b2ad1c31ad62b68440bf6a3a5880933b44ca297432924067f5e3e71f5659c?s=96&d=mm&r=g5d61a59c4c1d7548157d359036f5113a","url":"https:\/\/secure.gravatar.com\/avatar\/968b2ad1c31ad62b68440bf6a3a5880933b44ca297432924067f5e3e71f5659c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/968b2ad1c31ad62b68440bf6a3a5880933b44ca297432924067f5e3e71f5659c?s=96&d=mm&r=g","caption":"criteo_multi_admin"},"url":"https:\/\/www.criteo.com\/br\/blog\/author\/criteo_multi_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/posts\/20222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/comments?post=20222"}],"version-history":[{"count":2,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/posts\/20222\/revisions"}],"predecessor-version":[{"id":20243,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/posts\/20222\/revisions\/20243"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/media\/20322"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/media?parent=20222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/categories?post=20222"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/coauthors?post=20222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}