{"id":5999,"date":"2017-07-28T17:11:42","date_gmt":"2017-07-28T17:11:42","guid":{"rendered":"http:\/\/www.criteo.com\/br\/insights\/ad-tech-firm-criteo-launch-data-cooperative-help-retailers-take-amazon\/"},"modified":"2018-06-29T20:01:12","modified_gmt":"2018-06-29T20:01:12","slug":"ad-tech-firm-criteo-launch-data-cooperative-help-retailers-take-amazon","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/ad-tech-firm-criteo-launch-data-cooperative-help-retailers-take-amazon\/","title":{"rendered":"Empresa de tecnologia em marketing digital, Criteo estimula parcerias para ajudar varejistas a competirem com a Amazon"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Por Laura O\u2019Reilly<\/p>\n<p>Com a Amazon.com Inc. cada vez mais dominando o varejo online e offline nos Estados Unidos e expandindo suas opera\u00e7\u00f5es para outros pa\u00edses, como o Brasil, a adtech Criteo SA est\u00e1 buscando posicionar-se como o fornecedor que pode ajudar os varejistas nessa briga.<\/p>\n<p>A Criteo \u00e9 a estrela do setor de tecnologia para publicidade, tendo constru\u00eddo seus neg\u00f3cios em cima da tecnologia de &#8220;retargeting&#8221; \u2013 que mostra an\u00fancios a pessoas que j\u00e1 visitaram o site de um varejista, para lembr\u00e1-los de retornar e finalizar o pedido.<\/p>\n<p>A empresa diz que cresceu sua base de clientes para 11 mil varejistas, que representam US $ 550 bilh\u00f5es em vendas anuais de com\u00e9rcio.<\/p>\n<p>Agora, a Criteo est\u00e1 incentivando varejistas, publishers e marcas a juntarem esfor\u00e7os para ter uma melhor chance de conseguir que prospects e clientes adquiram produtos fora do ecossistema da Amazon. A ideia \u00e9 que, com dados mais precisos, que entendam os h\u00e1bitos de compra offline e online dos consumidores, os varejistas e as marcas possam orientar melhor os an\u00fancios \u00e0s pessoas com maior probabilidade de comprar.<\/p>\n<p><em>O artigo completo foi originalmente publicado no The Wall Street Journal em 27 de Julho de 2017. Leia o artigo na \u00edntegra <\/em><em><a href=\"https:\/\/www.wsj.com\/articles\/ad-tech-firm-criteo-to-launch-data-cooperative-to-help-retailers-take-on-amazon-1501163625\">aqui<\/a><\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Por Laura O\u2019Reilly Com a Amazon.com Inc. cada vez mais dominando o varejo online e offline nos Estados Unidos e expandindo suas opera\u00e7\u00f5es para outros pa\u00edses, como o Brasil, a adtech Criteo SA est\u00e1 buscando posicionar-se como o fornecedor que pode ajudar os varejistas nessa briga. A Criteo \u00e9 a estrela do setor de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"coauthors":[],"class_list":{"0":"post-5999","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":false,"download_url":"","download_button_text":"","has_embed":false,"stae_popup_enable":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Empresa de tecnologia em marketing digital, Criteo estimula parcerias para ajudar varejistas a competirem com a Amazon | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"A adtech Criteo SA busca se posicionar como o fornecedor que pode ajudar os varejistas na 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