{"id":6056,"date":"2017-07-25T22:06:34","date_gmt":"2017-07-25T22:06:34","guid":{"rendered":"http:\/\/www.criteo.com\/br\/?p=6056"},"modified":"2024-10-21T17:15:29","modified_gmt":"2024-10-21T17:15:29","slug":"o-que-esta-por-tras-criteo-engine-kinectic-design","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/o-que-esta-por-tras-criteo-engine-kinectic-design\/","title":{"rendered":"O que est\u00e1 por tr\u00e1s do Criteo AI Engine? Dynamic Creative Optimization+ (DCO+)"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Ao longo desta s\u00e9rie, examinamos detalhadamente o <a href=\"http:\/\/www.criteo.com\/br\/technology\/ai-engine\/\">Criteo AI Engine<\/a>, nossa poderosa ferramenta. Seus tr\u00eas principais componentes interagem para entregar an\u00fancios personalizados e alavancar convers\u00f5es no seu site. O Criteo AI Engine detecta uma s\u00e9rie de sinais e responde em tempo real \u00e0s prefer\u00eancias individuais.<\/p>\n<p>O Criteo AI Engine inclui o Predictive Bidding, ferramenta que permite a voc\u00ea se conectar com consumidores de acordo com o seu investimento. A ferramenta Product Recommendations garante que os itens vistos anteriormente, os produtos best-sellers e produtos relacionados sejam inclu\u00eddos nos an\u00fancios personalizados para os consumidores.<\/p>\n<p>O terceiro componente, o DCO+, cria an\u00fancios personalizados de acordo com o consumidor e o contexto. O DCO+ fornece os recursos necess\u00e1rios para engajar ao m\u00e1ximo os consumidores e, portanto, otimizar a probabilidade de cliques, seguidos de vendas.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3441 aligncenter\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2017\/07\/gif-02-kinetic-design-compressed.gif\" alt=\"\" width=\"200\" height=\"200\" \/><\/p>\n<p style=\"text-align: center;\"><em>O DCO+ cria an\u00fancios personalizados com base em insights espec\u00edficos do consumidor.<\/em><\/p>\n<p>Passo a passo: Como s\u00e3o concebidos os an\u00fancios personalizados<\/p>\n<p>Como cada an\u00fancio \u00e9 direcionado especificamente a determinado consumidor e ajuda a criar um relacionamento individualizado, o DCO+ garante que cada banner seja configurado de tal forma a mostrar recomenda\u00e7\u00f5es personalizadas e um design inspirado por sua marca. Isso envolve:<\/p>\n<ol>\n<li><strong>Composer:<\/strong> Esta ferramenta permite \u00e0 equipe de designers da Criteo desenvolver um layout exclusivo para voc\u00ea, com todos os elementos necess\u00e1rios para produzir an\u00fancios atraentes e em sintonia com a sua marca.<\/li>\n<li><strong>Real-Time Creative Optimization (RTCO): <\/strong>O DCO+ encontra o design ideal no Composer. De acordo com insights detalhados sobre o consumidor, fornecidos pelo Criteo AI Engine, o RTCO identifica elementos, cores e layouts que mais combinam para cada consumidor.<\/li>\n<li><strong>Renderer<\/strong>: Usando os insights da ferramenta Real-Time Creative Optimization, do DCO+, o Renderer cria o an\u00fancio ideal, no formato necess\u00e1rio para cada impress\u00e3o individual, incluindo recomenda\u00e7\u00f5es extra\u00eddas diretamente do feed de produtos do cliente. Forma-se um c\u00edrculo completo. A Criteo cria um an\u00fancio personalizado para atrair os consumidores com recomenda\u00e7\u00f5es baseadas em seus pr\u00f3prios sinais de compra.<\/li>\n<li><strong>Elementos ativos: <\/strong>Este recurso permite que o DCO+ otimize seus An\u00fancios Din\u00e2micos do Instagram e do Facebook com a inclus\u00e3o de \u201celementos ativos\u201d, como calls to action, logos de marca, descri\u00e7\u00f5es de produtos e at\u00e9 mesmo avalia\u00e7\u00f5es de consumidores.<\/li>\n<\/ol>\n<p>Por meio desses tr\u00eas componentes b\u00e1sicos \u2014 Predictive Bidding, Product Recommendations e DCO+ \u2014, o Criteo AI Engine permite que voc\u00ea acompanhe todas as intera\u00e7\u00f5es do consumidor, otimize seu investimento e inclua as recomenda\u00e7\u00f5es de produtos mais relevantes em<a href=\"https:\/\/www.criteo.com\/br\/digital-advertising-glossary\/retargeting\/\"> an\u00fancios personalizados<\/a>. Ao fazer isso, voc\u00ea pode impulsionar as vendas oferecendo aos consumidores um n\u00edvel de personaliza\u00e7\u00e3o diferenciado em rela\u00e7\u00e3o \u00e0 concorr\u00eancia.<\/p>\n<h3><strong>O que est\u00e1 por tr\u00e1s do Criteo AI Engine:<\/strong><\/h3>\n<p><a href=\"https:\/\/www.criteo.com\/br\/technology\/predictive-bidding\/\">Predictive Bidding<\/a><\/p>\n<p><a href=\"http:\/\/www.criteo.com\/br\/blog\/o-que-esta-por-tras-criteo-engine-product-recommendations\/\">Product Recommendations<\/a><\/p>\n<p><a href=\"http:\/\/www.criteo.com\/br\/blog\/o-que-esta-por-tras-criteo-engine-kinectic-design\/\">Dynamic Creative Optimization+<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Ao longo desta s\u00e9rie, examinamos detalhadamente o Criteo AI Engine, nossa poderosa ferramenta. Seus tr\u00eas principais componentes interagem para entregar an\u00fancios personalizados e alavancar convers\u00f5es no seu site. O Criteo AI Engine detecta uma s\u00e9rie de sinais e responde em tempo real \u00e0s prefer\u00eancias individuais. O Criteo AI Engine inclui o Predictive Bidding, ferramenta [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":9015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"coauthors":[693],"class_list":{"0":"post-6056","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O que est\u00e1 por tr\u00e1s do Criteo AI Engine? 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Dynamic Creative Optimization+ (DCO+) | BR - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Um dos recursos do Criteo AI Engine, nossa poderosa ferramenta, \u00e9 o Kinetic Design, que cria an\u00fancios personalizados de acordo com o consumidor e o contexto.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/br\/blog\/o-que-esta-por-tras-criteo-engine-kinectic-design\/\" \/>\n<meta property=\"og:site_name\" content=\"BR - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-25T22:06:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-21T17:15:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/07\/Thumbnail-Kinetic-Design-1024x683-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Valery Cademartori\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Valery Cademartori\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/o-que-esta-por-tras-criteo-engine-kinectic-design\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/o-que-esta-por-tras-criteo-engine-kinectic-design\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Valery Cademartori\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/br\/#\/schema\/person\/fff17fd2716a5752685a93cb8277fc9d\"\n\t            },\n\t            \"headline\": \"O que est\u00e1 por tr\u00e1s do Criteo AI Engine? 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