{"id":6059,"date":"2017-07-13T22:11:44","date_gmt":"2017-07-13T22:11:44","guid":{"rendered":"http:\/\/www.criteo.com\/br\/?p=6059"},"modified":"2021-01-06T21:53:23","modified_gmt":"2021-01-06T21:53:23","slug":"o-que-esta-por-tras-criteo-engine-predictive-bidding","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/o-que-esta-por-tras-criteo-engine-predictive-bidding\/","title":{"rendered":"O que est\u00e1 por tr\u00e1s do Criteo AI Engine? Predictive Bidding"},"content":{"rendered":"

 <\/p>\n

O Criteo AI Engine<\/a> \u00e9 uma solu\u00e7\u00e3o responsiva que \u201caprende\u201d continuamente dados valiosos sobre o comportamento do consumidor e suas inten\u00e7\u00f5es de compra, para que voc\u00ea exiba an\u00fancios segmentados de acordo com as prefer\u00eancias de cada indiv\u00edduo.<\/p>\n

O Criteo AI Engine \u00e9 composto de tr\u00eas m\u00f3dulos diferentes que interagem para fornecer insights detalhados e o mais alto ROI. Hoje, vamos abordar o Predictive Bidding, que tem o poder de definir o bid certo, no momento certo, para cada combina\u00e7\u00e3o de produto e consumidor. O Predictive Bidding representa uma vantagem competitiva para os profissionais de marketing, uma carta na manga para otimizar o or\u00e7amento dispon\u00edvel.<\/p>\n

O Predictive Bidding analisa dados do consumidor, do produto e do publisher para definir o bid certo no momento certo.<\/em><\/p>\n

Predictive Bidding: Avalia\u00e7\u00e3o do produto, do consumidor e do publisher<\/p>\n

Capacidade de avaliar com efic\u00e1cia um conjunto de dados para definir bids estrat\u00e9gicos, no momento certo, que reduzem o custo de cada venda. O Predictive Bidding inclui tr\u00eas componentes-chave:<\/p>\n

Avalia\u00e7\u00e3o do produto: <\/strong>O Predictive Bidding considera o hist\u00f3rico de cada consumidor e os produtos que eles j\u00e1 visualizaram e compraram para prever convers\u00f5es mais valiosas. Utilizando as informa\u00e7\u00f5es do hist\u00f3rico de navega\u00e7\u00e3o do consumidor no seu site, o Predictive Bidding pode oferecer insights precisos sobre os itens que geram maior probabilidade de convers\u00f5es.<\/p>\n

Avalia\u00e7\u00e3o do consumidor<\/strong>: O Predictive Bidding extrai insights da rede da Criteo de mais de 1.2 bilh\u00e3o de consumidores todo m\u00eas e do comportamento de cada um. Com isso, voc\u00ea obt\u00e9m informa\u00e7\u00f5es valiosas e precisas para prever convers\u00f5es, otimizando seu or\u00e7amento. Ao avaliar o consumidor, o Predictive Bidding define com precis\u00e3o o bid certo no momento certo.<\/p>\n

Avalia\u00e7\u00e3o do publisher: <\/strong>Os insights do Predictive Bidding tamb\u00e9m se estendem aos publishers. Ele considera o hist\u00f3rico de intera\u00e7\u00f5es produto-consumidor, bem como informa\u00e7\u00f5es em tempo real, para cada publisher. Isso resulta em insights robustos sobre o melhor publisher para cada an\u00fancio espec\u00edfico. Com todos esses dados em m\u00e3os, voc\u00ea pode definir ou n\u00e3o um bid para uma impress\u00e3o otimizada, concebida para a segmenta\u00e7\u00e3o de consumidores individuais.<\/p>\n

Por meio de uma avalia\u00e7\u00e3o estrat\u00e9gica sobre seus consumidores, sobre os produtos com os quais interagem e sobre os melhores publishers para cada an\u00fancio, o Predictive Bidding<\/a> permite que voc\u00ea reduza o custo de vendas definindo os melhores bids no momento certo.<\/p>\n

O que est\u00e1 por tr\u00e1s do Criteo AI Engine:<\/strong><\/h3>\n

Predictive Bidding<\/a><\/p>\n

Product Recommendations<\/a><\/p>\n

Dynamic Creative Optimization+<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  O Criteo AI Engine \u00e9 uma solu\u00e7\u00e3o responsiva que \u201caprende\u201d continuamente dados valiosos sobre o comportamento do consumidor e suas inten\u00e7\u00f5es de compra, para que voc\u00ea exiba an\u00fancios segmentados de acordo com as prefer\u00eancias de cada indiv\u00edduo. O Criteo AI Engine \u00e9 composto de tr\u00eas m\u00f3dulos diferentes que interagem para fornecer insights detalhados e […]<\/p>\n","protected":false},"author":13,"featured_media":9017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"coauthors":[],"class_list":{"0":"post-6059","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":""},"yoast_head":"\nO que est\u00e1 por tr\u00e1s do Criteo AI Engine? 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Predictive Bidding | BR - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Predictive Bidding tem o poder de definir o bid certo, no momento certo, para cada combina\u00e7\u00e3o de produto e consumidor, o que \u00e9 \u00f3timo para otimizar o or\u00e7amento.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/br\/blog\/o-que-esta-por-tras-criteo-engine-predictive-bidding\/\" \/>\n<meta property=\"og:site_name\" content=\"BR - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-13T22:11:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-06T21:53:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/07\/Thumbnail-Predictive-Bidding-1024x683-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Valery Cademartori\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Valery Cademartori\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/o-que-esta-por-tras-criteo-engine-predictive-bidding\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/o-que-esta-por-tras-criteo-engine-predictive-bidding\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Valery Cademartori\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#\/schema\/person\/fff17fd2716a5752685a93cb8277fc9d\"\n\t },\n\t \"headline\": \"O que est\u00e1 por tr\u00e1s do Criteo AI Engine? 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