{"id":6064,"date":"2017-07-20T22:29:20","date_gmt":"2017-07-20T22:29:20","guid":{"rendered":"http:\/\/www.criteo.com\/br\/?p=6064"},"modified":"2023-11-30T18:34:19","modified_gmt":"2023-11-30T18:34:19","slug":"o-que-esta-por-tras-criteo-engine-product-recommendations","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/o-que-esta-por-tras-criteo-engine-product-recommendations\/","title":{"rendered":"O que est\u00e1 por tr\u00e1s do Criteo AI Engine? Product Recommendations"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>No marketing digital, o dilema \u00e9 constante: depois que os consumidores saem do site, pode ser quase imposs\u00edvel traz\u00ea-los de volta para finalizar a compra. Mas como fazer isso? Quais ferramentas e tecnologias est\u00e3o dispon\u00edveis para otimizar as ofertas e maximizar as vendas?<\/p>\n<p>O <a href=\"https:\/\/www.criteo.com\/br\/technology\/ai-engine\/\">Criteo AI Engine<\/a> \u00e9 uma solu\u00e7\u00e3o com tecnologia de ponta, perfeita para cutucar seus consumidores. Nesta s\u00e9rie de tr\u00eas textos, examinamos os componentes do Criteo Engine: Predictive Bidding, Product Recommendations e DCO+.<\/p>\n<p>Embora as recomenda\u00e7\u00f5es de produtos estejam entre as ferramentas mais importantes para as marcas, o Criteo AI Engine vai al\u00e9m. O componente Product Recommendations baseia-se nos recursos do Predictive Bidding para destacar os itens que t\u00eam maior probabilidade de atrair o consumidor e gerar uma venda.<\/p>\n<h2><strong>Por que a maioria das \u201crecomenda\u00e7\u00f5es\u201d \u00e9 limitada<\/strong><\/h2>\n<p>As recomenda\u00e7\u00f5es de produtos normalmente s\u00e3o padronizadas na maioria das solu\u00e7\u00f5es de retargeting. O escopo quase sempre \u00e9 limitado.<\/p>\n<p>Sua solu\u00e7\u00e3o padr\u00e3o pode gerar um an\u00fancio para o produto que algu\u00e9m viu no seu site. Ou at\u00e9 mesmo \u201crecomendar\u201d os produtos mais vendidos. Mas essas \u201crecomenda\u00e7\u00f5es\u201d podem n\u00e3o ser as mais apropriadas, porque nem sempre consideram a inten\u00e7\u00e3o do consumidor.<\/p>\n<p>Embora seja importante chamar a aten\u00e7\u00e3o do consumidor para itens j\u00e1 visualizados, ele pode ignorar o banner porque n\u00e3o era exatamente o que queria ou estava preparado para comprar em outro lugar. Talvez o consumidor esteja interessado nos seus itens mais vendidos, mas esses itens n\u00e3o s\u00e3o bem o que ele procura. Mesmo sem saber por que a convers\u00e3o n\u00e3o acontece, voc\u00ea pode usar o que sabe sobre os dados de inten\u00e7\u00e3o do consumidor, com base em compras similares, para fazer recomenda\u00e7\u00f5es melhores e aumentar a probabilidade de convers\u00e3o.<\/p>\n<h2><strong>A diferen\u00e7a Criteo<\/strong><\/h2>\n<p>Recomenda\u00e7\u00f5es de produtos visualizados anteriormente s\u00e3o importantes, mas s\u00e3o apenas o primeiro passo. A ferramenta Product Recommendations constr\u00f3i recomenda\u00e7\u00f5es com base em insights intuitivos baseados em tecnologia machine learning. Analisando informa\u00e7\u00f5es de mais de 1.2 bilh\u00e3o de consumidores todo m\u00eas, a tecnologia Product Recommendations pode se concentrar em itens com grande potencial para atrair o consumidor, inclusive itens ainda n\u00e3o visualizados.<\/p>\n<p>O Product Recommendations aproveita todos os detalhes de cada intera\u00e7\u00e3o pr\u00e9via do consumidor, os best-sellers e as a\u00e7\u00f5es de consumidores com perfis similares para descobrir a inten\u00e7\u00e3o. O mecanismo recomenda ent\u00e3o outros itens com alta probabilidade de seduzir o consumidor, de modo personalizado. Assim, a ferramenta faz recomenda\u00e7\u00f5es que abrangem todo o cat\u00e1logo do seu invent\u00e1rio, podendo alavancar consideravelmente a venda de novos itens.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" id=\"__mcenew\" class=\"aligncenter\" src=\"http:\/\/staging.criteo.com\/media\/7694\/gif-product-recos.gif\" alt=\"\" \/><\/p>\n<p style=\"text-align: center;\"><em>O Product Recommendations\u00a0usa insights de sinais deixados pelo consumidor para mostrar itens que geram maior probabilidade de convers\u00e3o.<\/em><\/p>\n<p>A capacidade de incluir produtos que os consumidores ainda n\u00e3o tinham visto \u00e9 o que torna a tecnologia Product Recommendations t\u00e3o singular. Nenhuma outra solu\u00e7\u00e3o \u00e9 t\u00e3o sofisticada a ponto de predizer o produto ideal para cada consumidor, demonstrando um n\u00edvel incompar\u00e1vel de personaliza\u00e7\u00e3o de servi\u00e7o.<\/p>\n<p>Confira a pr\u00f3xima parte desta s\u00e9rie, na qual abordaremos o DCO+, o recurso por tr\u00e1s da customiza\u00e7\u00e3o, otimiza\u00e7\u00e3o e automa\u00e7\u00e3o dos banners.<\/p>\n<h2><strong>O que h\u00e1 por tr\u00e1s do Criteo:<\/strong><\/h2>\n<p><a href=\"https:\/\/www.criteo.com\/br\/blog\/o-que-esta-por-tras-criteo-engine-predictive-bidding\/\">Predictive Bidding<\/a><\/p>\n<p><a href=\"https:\/\/www.criteo.com\/br\/blog\/o-que-esta-por-tras-criteo-engine-product-recommendations\/\">Product Recommendations<\/a><\/p>\n<p><a href=\"https:\/\/www.criteo.com\/br\/blog\/o-que-esta-por-tras-criteo-engine-kinectic-design\/\">Dynamic Creative Optimization+<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; No marketing digital, o dilema \u00e9 constante: depois que os consumidores saem do site, pode ser quase imposs\u00edvel traz\u00ea-los de volta para finalizar a compra. Mas como fazer isso? Quais ferramentas e tecnologias est\u00e3o dispon\u00edveis para otimizar as ofertas e maximizar as vendas? O Criteo AI Engine \u00e9 uma solu\u00e7\u00e3o com tecnologia de ponta, [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":9016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"coauthors":[693],"class_list":{"0":"post-6064","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O que est\u00e1 por tr\u00e1s do Criteo AI Engine? 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