{"id":6142,"date":"2017-03-17T17:48:08","date_gmt":"2017-03-17T17:48:08","guid":{"rendered":"http:\/\/www.criteo.com\/br\/?p=6142"},"modified":"2021-01-06T19:34:40","modified_gmt":"2021-01-06T19:34:40","slug":"o-que-voce-precisa-saber-sobre-cross-device-ao-redor-mundo","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/o-que-voce-precisa-saber-sobre-cross-device-ao-redor-mundo\/","title":{"rendered":"O que voc\u00ea precisa saber sobre cross-device ao redor do mundo"},"content":{"rendered":"

 <\/p>\n

Mobile \u00e9 apenas uma parte da experi\u00eancia de compra cross-device, que reflete as prefer\u00eancias pessoais do consumidor. Hoje, em todo o mundo, os consumidores querem uma experi\u00eancia customizada para suas necessidades e n\u00e3o para o device que est\u00e3o usando. E, como usar essa abordagem centrada no usu\u00e1rio para tornar suas estrat\u00e9gias de marketing mais atraentes, personalizadas e impactantes? O primeiro passo \u00e9 entender as varia\u00e7\u00f5es globais nos h\u00e1bitos cross-device.<\/p>\n

Conhe\u00e7a seu mercado<\/strong><\/h3>\n

Nosso\u00a0Relat\u00f3rio Criteo: O E-commerce na Era Cross-device<\/em><\/a>\u00a0mostra que o Reino Unido j\u00e1 superou o Jap\u00e3o como o mercado que v\u00ea o maior share<\/em> de transa\u00e7\u00f5es mobile<\/em>. Outros pa\u00edses est\u00e3o perto de alcan\u00e7ar um mix de vendas igual entre dispositivos m\u00f3veis e desktop. A Austr\u00e1lia, a Coreia do Sul e Taiwan registraram mais de 40% de transa\u00e7\u00f5es do varejo em mobile<\/em>. Esses dados mostram como um canal complementar tornou-se protagonista de vendas.<\/p>\n

N\u00e3o \u00e9 surpresa que pa\u00edses com os mais altos n\u00edveis de usu\u00e1rios de smartphones estejam muito \u00e0 frente quando se trata de com\u00e9rcio cross-device. Mas, o uso de smartphones ainda est\u00e1 em plena expans\u00e3o, tanto nos pa\u00edses desenvolvidos quanto nos pa\u00edses em desenvolvimento. E \u00e9 s\u00f3 uma quest\u00e3o de tempo antes que outros mercados surpreendam.<\/p>\n

Vemos diferen\u00e7as interessantes quando analisamos as convers\u00f5es mobile<\/em>. O Jap\u00e3o roubou a lideran\u00e7a do Reino Unido, registrando a maior taxa de convers\u00e3o mobile<\/em>, enquanto a Alemanha, que est\u00e1 em 7\u00ba lugar no share<\/em> geral de compras mobile<\/em>, ocupa a terceira posi\u00e7\u00e3o. Assim, se voc\u00ea aproveitar as tend\u00eancias do cross-device<\/em>, um mercado n\u00e3o precisa figurar no topo das transa\u00e7\u00f5es mobile<\/em> para mostrar que tem grande potencial.<\/p>\n

Veja aqui o que voc\u00ea pode fazer para aproveitar as vantagens de ser cross-device <\/em>ao redor do mundo:<\/p>\n

    \n
  1. Mantenha os canais de comunica\u00e7\u00e3o abertos entre os pa\u00edses<\/strong><\/li>\n<\/ol>\n

    Executar uma estrat\u00e9gia global requer objetivos centralizados. Mas, fazer a estrat\u00e9gia cross-device<\/em> funcionar em escala internacional, significa entender as vari\u00e1veis do comportamento do consumidor em cada pa\u00eds. \u00c9 vital encorajar o di\u00e1logo entre as equipes de Marketing e Consumer Experience em todos os mercados.<\/p>\n

      \n
    1. N\u00e3o trabalhe com hip\u00f3teses<\/strong><\/li>\n<\/ol>\n

      \u00c9 essencial descartar estere\u00f3tipos e, em vez disso, tra\u00e7ar um perfil da jornada de compra dos diferentes consumidores. \u00c0s vezes, isso significa abandonar os tradicionais m\u00e9todos de segmenta\u00e7\u00e3o. \u00c0 medida que o e-commerce avan\u00e7a, a sua estrat\u00e9gia tamb\u00e9m deve avan\u00e7ar.<\/p>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"

        Mobile \u00e9 apenas uma parte da experi\u00eancia de compra cross-device, que reflete as prefer\u00eancias pessoais do consumidor. Hoje, em todo o mundo, os consumidores querem uma experi\u00eancia customizada para suas necessidades e n\u00e3o para o device que est\u00e3o usando. E, como usar essa abordagem centrada no usu\u00e1rio para tornar suas estrat\u00e9gias de marketing mais […]<\/p>\n","protected":false},"author":13,"featured_media":6188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"coauthors":[],"class_list":{"0":"post-6142","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false},"yoast_head":"\nO que voc\u00ea precisa saber sobre cross-device ao redor do mundo | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Mobile \u00e9 s\u00f3 parte da experi\u00eancia cross-device. 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Entre outros, \u00e9 preciso conhecer seu mercado, descartar estere\u00f3tipos e criar perfis das jornadas de compra.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/br\/blog\/o-que-voce-precisa-saber-sobre-cross-device-ao-redor-mundo\/\" \/>\n<meta property=\"og:site_name\" content=\"BR - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-17T17:48:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-06T19:34:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/03\/Blog-2017-March-17-Cross-Device-Around-the-World-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Valery Cademartori\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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