{"id":6770,"date":"2017-09-08T20:20:31","date_gmt":"2017-09-08T20:20:31","guid":{"rendered":"http:\/\/www.criteo.com\/br\/?p=6770"},"modified":"2024-09-17T14:38:59","modified_gmt":"2024-09-17T14:38:59","slug":"ascensao-da-black-friday-ao-redor-mundo","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/ascensao-da-black-friday-ao-redor-mundo\/","title":{"rendered":"A ascens\u00e3o da Black Friday ao redor do mundo"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>No mundo inteiro, a Black Friday j\u00e1 comprovou ser uma excelente t\u00e1tica de vendas para marcas e varejistas. A palavra \u201cblack\u201d (preto) se refere \u00e0queles varejistas que mant\u00eam a conta positiva, ou seja, no azul (em ingl\u00eas, o termo usado \u00e9 \u201cbe in the black\u201d), e n\u00e3o no vermelho (saldo negativo). Essa data especial para o varejo tem origem nos EUA e remonta a 1952. Inicialmente, a ideia era aproveitar o fato de que os americanos normalmente emendam a sexta-feira ap\u00f3s o feriado do Thanksgiving (almo\u00e7o festivo do Dia de A\u00e7\u00e3o de Gra\u00e7as), que ocorre sempre na \u00faltima quinta-feira de novembro, para antecipar e alavancar as vendas de fim de ano. O feriad\u00e3o \u00e9 estrat\u00e9gico porque est\u00e1 apenas a um m\u00eas do Natal. Na d\u00e9cada de 1990, a Black Friday tornou-se sin\u00f4nimo de consumidores fren\u00e9ticos, que madrugam para disputar as melhores ofertas do ano em lojas abarrotadas e caixas sobrecarregados.<\/p>\n<h3><strong>Os n\u00fameros crescem globalmente<\/strong><\/h3>\n<p>Mas, hoje, com a expans\u00e3o do e-commerce de varejo \u201c24\/7\u201d, ser\u00e1 que apenas um \u00fanico dia realmente ainda conta? Certamente! Comerciantes no mundo todo adotaram a Black Friday como pontap\u00e9 inicial para as compras de Natal e criaram promo\u00e7\u00f5es imperd\u00edveis. Com o refor\u00e7o extra de que essa sexta-feira \u00e9 dia \u00fatil no resto do mundo, e n\u00e3o um feriad\u00e3o em que a maioria pode aproveitar para fazer compras na rua, a data tem provado ser um dia excepcional para o e-commerce. Os dados da Criteo mostram que, no Reino Unido, as vendas aumentaram a receita em torno de 10% a mais em rela\u00e7\u00e3o ao ano anterior. As informa\u00e7\u00f5es mostram 5% a mais de consumidores no mercado e um aumento impressionante de 13% no n\u00famero de compradores. Na Fran\u00e7a, as vendas aumentaram 22%. No Brasil, a Black Friday decolou de modo extraordin\u00e1rio. Segundo a Criteo, durante a Black Friday de 2016, as vendas mais que quadruplicaram em rela\u00e7\u00e3o a 2015 (+465%).<\/p>\n<h3><strong>Black Friday bate recorde de vendas <\/strong><\/h3>\n<p>No Brasil, a Black Friday continua a mostrar ganhos significativos: em 2016, foram geradas mais de 300.000 vendas pela Criteo e aumento de 42% em receita captada para os nossos anunciantes. \u00c9 muito melhor fazer compras de pijama, no conforto do lar. Os dados da Criteo refletem essa tend\u00eancia. Por volta das 16 horas da quinta-feira, as compras come\u00e7am a aumentar vertiginosamente at\u00e9 a noite. Isso mostra que, provavelmente, muitas empresas come\u00e7am suas promo\u00e7\u00f5es com anteced\u00eancia para j\u00e1 pegar usu\u00e1rios que est\u00e3o navegando, procurando as melhores oportunidades do per\u00edodo.<\/p>\n<h3><strong>A Black Friday agora come\u00e7a mais cedo do que nunca<\/strong><\/h3>\n<p>Outra tend\u00eancia surgiu nos dados referentes a 2016: hoje, as compras est\u00e3o distribu\u00eddas de maneira mais uniforme ao longo de novembro. A busca come\u00e7a no dia 06 de novembro. A Criteo v\u00ea os carrinhos mais cheios nos EUA e no Reino Unido (pa\u00edses em que esses dados agregados est\u00e3o atualmente dispon\u00edveis) no final da primeira semana completa de novembro, quando os consumidores geralmente est\u00e3o procurando aquele presente especial para a fam\u00edlia ou os amigos.<\/p>\n<h3><strong>As expectativas s\u00e3o grandes para este ano<\/strong><\/h3>\n<p>O que esperar de 2017? Marcas e varejistas devem come\u00e7ar a acionar as ofertas da Black Friday logo no in\u00edcio de novembro para, assim, permanecerem competitivos. Para marcas e varejistas, \u00e9 importante alavancar as iniciativas de marketing para e-commerce o mais cedo poss\u00edvel, para que aproveitem todo o potencial do per\u00edodo de compras\u2012 que j\u00e1 come\u00e7a em outubro \u2012 e das convers\u00f5es \u2012 que decolam nos primeiros dias de novembro.<\/p>\n<p>Veja\u00a0<a href=\"http:\/\/www2.criteo.com\/l\/126241\/2017-09-19\/4b5bkn\">o que a Criteo preparou para maximizar suas vendas de fim de ano<\/a>. A temporada vai at\u00e9 o Ano Novo. Boas Festas!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; No mundo inteiro, a Black Friday j\u00e1 comprovou ser uma excelente t\u00e1tica de vendas para marcas e varejistas. A palavra \u201cblack\u201d (preto) se refere \u00e0queles varejistas que mant\u00eam a conta positiva, ou seja, no azul (em ingl\u00eas, o termo usado \u00e9 \u201cbe in the black\u201d), e n\u00e3o no vermelho (saldo negativo). Essa data especial [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":6771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"coauthors":[],"class_list":{"0":"post-6770","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A ascens\u00e3o da Black Friday ao redor do mundo | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"A Black Friday \u00e9 uma \u00f3tima t\u00e1tica de vendas. Os n\u00fameros crescem no mundo inteiro e, no Brasil, as vendas s\u00e3o recordes. 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